Dan Oconnell Email & Phone Number

St Paul, Mn

Greater Minneapolis-St. Paul Area

Sold garden seeds and related items totaling about $7.3mm by building relationships with buyers in the hardware, garden, grocery, farm and home, and mass channels.• Led a large team of part-time merchandisers to execute Burpee initiatives at store level• Grew 2020 sales by 49% over previous year

Greater Minneapolis-St. Paul Area

Built relationships with corporate buyers and drove sales for well-known consumer brands at Menard’s, United Hardware, Blain’s Farm & Fleet, Rural King, (Mills) Fleet Farm, Diamond Vogel Paint Stores, and other retail chains.• Coordinated the reset of 75 Rural King plumbing departments to increase Lasco sales by 55%• Increased Waddell sales at Blain’s by 38% through product additions, pricing improvements, and improved POP.• 225% sales increase for Selkirk venting at Rural King by extending the selling season, improving store assortments and POP, and increasing awareness of special order opportunities.

St. Paul, Mn

Sold chemistry used in manufacturing and ingredients in finished goods.- Exceeded gross margin goal for Q3 and Q4 2014- 39% increase in transactional sales margin YTD 2015

Woodbury, Mn

Led a team of 7 Territory Managers and 16 Field Service Representatives to drive sales of approximately $20 million through 105 Home Depot stores in 9 states. Very involved in hiring and training sales team, category management, and merchandising. - Regularly presented to Home Depot leadership at store walks and alignment meetings- Expanded woodcare assortment in Minnesota, sales increased by 114%- Total woodcare comp increase of 47% for the region in 2013- Increased total sales by 9.3% in 2012- Increased pro sales by 495% in 2011

Ft. Worth, Tx

Led a team of 8 Business Development Representatives and 4 Field Service Representatives to drive sales of approximately $15 million through 54 Home Depot stores. Responsible for inventory management, merchandising, training, and selling to professional end-users.- Increased Special Order sales by 78% in 2010- Glidden Premium paint sales increased 20% in 2010- Launched direct-to-job program in Fort Worth and again in South Texas

Houston, Texas Area

Led a team of 8 sales representatives with sales over $30 million.- Fully implemented "Why ICI" value selling strategy- Produced top results for Glidden Primer test

Greater Chicago Area

Responsible for sales of over $4.2 million and service of Glidden Paint line to 11 Home Depot stores and selling to professional end-users.- 21% increase in Pro Brands sales in 2003- Controlled expenses to 94% of budget in 2003