Dan is an accomplished media planning and buying agency lead with 15+ years experience. He has a passion for media strategy and uses this knowledge & understanding with award winning results.Armed with a first class degree in Media Advertising from Buckinghamshire Chilterns University College, Dan started at MJ Media in 2006 as a Media Assistant, working his way up through the ranks and promoted to Board Director at the beginning of 2015. As a key member MJ Media's board, Dan played a key part during the agency's acquisition by Once Upon a Time Group in 2017 where he continued to lead the media business as a director of Once Upon A Time Media. Dan left in summer 2021 to take a break and spend some quality time with his family, before throwing himself headlong in to his next play: Palace Project. A comms agency built to channel a passion for effectiveness-led marketing.