Daniel Keogh Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Developed, led and optimised end to end agile digital media strategies for DAC’s largest client• Managed 15 direct reports ranging from coordinators to Associate Director• Developed and executed digital marketing campaigns on Google, Bing and Facebook for over 4,000 local insurance agents with over 16,000 google ads campaigns and $25million annual spend focused-on customer acquisition and driving online sales for local agents• Developed digital strategies that allowed multiple insurance agents to compete in the same local area• Designed QA processes and developed daily outlier checklists to identify areas of opportunity for growth• Developed upsell opportunities based on current and historical performance allowing for data driven decisions to be made and efficient budget allocations • Collaborated with external agencies ensuring enterprise and local insurance agents do not monopolise each other’s search strategies and ensured that consistent messaging was used across all channels• Managed and improved internal communications with client service team and digital team

Toronto, Canada Area

The clients go-to person that understands & translates the client’s needs and ensures the team is delivering on them. Has a holistic view of opportunities and modifications in search accounts. Creates search strategy for media plan Ensures search plans fit within the entire media planOwns relationships with internal key stakeholdersInfluences & drives change within the search channel & media craftRepresents Klick in front of clientSupports and influences cross discipline integrationMonitors billability of teamEnsures best practices are followedDrives hiring and retention of talent Interpersonal: Ability to communicate and collaborate with colleagues, clients and media owners in a manner that cultivates good working relationships while also effectively advancing work prioritiesNegotiation: Uses interpersonal and communication skills to achieve compromise and agreement among colleagues, clients, and other stakeholders in support of improved outcomesComposure: Capacity to work effectively under pressure, maintaining focus on priorities and clear-headed thinking in the face of urgent or unexpected eventsStrategic thinking: Capability and initiative to explore, conceptualize and implement new processes, techniques, and workflows to achieve objectivesPresentation skills: Ability to develop and deliver presentations to effectively communicate ideas and gain consensus and supportInnovation: Identifies, analyzes/executes new and potential products/services, markets, and opportunities• Reviewing data to discover opportunities to optimize performance• Reporting on results and providing clients with valuable insights and recommendations• Understanding client objectives and determining how to SEM can leverage the way users engage with the website as a means to achieve brand goals• Keyword research and ad copy development

Toronto, Canada Area

Toronto, Canada Area

• Develop digital strategies tailored to a client’s needs with customized solutions to meet their business/marketing objective.• Full SEO analysis of websites and implement SEO best practices demonstrating increase organic traffic and search term rankings.• Create, optimize and manage SEM campaigns monitoring/pacing budgets, writing ad copy, adding/removing and blocking unwanted keywords to increase efficiencies of client budgets.• Develop hyper-targeted remarketing campaigns geared towards customers that have shown particular interest in certain products.• Develop and present lunch and learns to teach colleagues about what’s new in the digital world.• Developed and implemented corporate digital marketing playbook across North American businesses defining all digital channels and guides.• Analyze current trends and benchmarks within different industries including digital messaging channels such as Email, Web, SMS, SEM and SEO.• Advanced reporting on all email campaigns including CTR, Open Rates, Engagement Rates, Unsubscribe Rates, Deliverability Rates and Year over Year analysis.• Experience pulling reports with Litmus, Movable Ink, Exact Target, Salesforce and Google Analytics.• Experience setting up campaigns, campaign goals, conversion measurement and event tracking with Google Analytics, Google AdWords and Google Tag Manager.• Identify KPI and Measurement Reports and use tools necessary to complete.

Toronto, On

• Develop digital strategies tailored to a client’s needs with customized solutions to meet their business/marketing objective.• Full SEO analysis of websites and implement SEO best practices demonstrating increase organic traffic and search term rankings.• Create, optimize and manage SEM campaigns monitoring/pacing budgets, writing ad copy, adding/removing and blocking unwanted keywords to increase efficiencies of client budgets.• Develop hyper-targeted remarketing campaigns geared towards customers that have shown particular interest in certain products.• Develop and present lunch and learns to teach colleagues about what’s new in the digital world.• Developed and implemented corporate digital marketing playbook across North American businesses defining all digital channels and guides.• Analyze current trends and benchmarks within different industries including digital messaging channels such as Email, Web, SMS, SEM and SEO.• Advanced reporting on all email campaigns including CTR, Open Rates, Engagement Rates, Unsubscribe Rates, Deliverability Rates and Year over Year analysis.• Experience pulling reports with Litmus, Movable Ink, Exact Target, Salesforce and Google Analytics.• Experience setting up campaigns, campaign goals, conversion measurement and event tracking with Google Analytics, Google AdWords and Google Tag Manager.• Identify KPI and Measurement Reports and use tools necessary to complete.

Toronto, Canada Area

• Developing and maintaining relationships with new and existing clients making campaign and design recommendations to improve their online presence.• Analyzing data and building strategies to create an effective CPA and ROI for the client whether it is with online or offline media.• Measure and report results using a variety of tools including, Google Analytics, Google AdWords, AdWords Editor, Wordstream, AdSense, Bing Ads, Bing Ads Editor, Facebook Advertising, Twitter Advertising, LinkedIn Advertising and various SEO tools such as Moz and Hubspot with an understanding of CPM, CPA, and CPC media buying.• Define goals and meet targets to grow existing client account base using opportunities to sell new services or up-sell existing services.•Build and manage all projects and services clients signup for managing different teams to making sure deliverables are met on time using excellent leadership skills being able to follow and create detailed instructions working collaboratively in a team.• Monitor all campaigns for my clients making any day to day changes as necessary.• Creating proposals, presentations, regular reporting, and other documents for client use in the evaluation and approval of SEO and PPC plans/programs.• Fast and efficient learner, works well under pressure with deadlines, always keeping up to date with new industry knowledge.• Excellent time management, problem solving skills, organizational skills and meticulous follow-up skills.• Designs and builds process to help with the efficiency of the team.• Leader in training new team members develop the necessary skills to effectively manage their own projects efficiently.

Toronto, Canada Area

• Client Training• Analyze Data• Client Management• Lead Nurturing

Toronto, Canada Area

• Confers with client in a presales role, utilizing SEO and Paid Placement/ Inclusion product knowledge and research to understand and/or help determine search marketing goals in order to develop the best search strategy for the client• Monitors campaigns using Ad Words and adjusts bids accordingly to ensure maximum efficiency through client campaigns• Developing relationships with clients, builds and nurtures those relationships• Creating proposals, presentations, regular reporting, and other documents for client use in the evaluation and approval of SEO and PPC plans/programs • Uses market research and search engine technology data to work with SEM team members to evaluate, adjust, and redirect SEM team efforts and campaigns as necessary. Also seeks new opportunities to provide additional SEM services within existing client accounts • Directs and manages the resources of Orangutan in the delivery of all client programs and services, and works closely with the team to ensure that all client deliverables are met and client expectations are exceeded. This includes ensuring internal processes are followed, and that campaigns are being actively monitored and enhanced • Ensures the timely renewal of client SEM programs to avoid any interruption in client service. • Responsible for filing all required documentation to support revenue recognition and making sure that project milestones are achieved within project plan timeline • Works with President to ensure all client contracts are in place and that pricing is captured correctly • Provides clients and internal department members with industry updates and relative articles. • Manage all day-to-day client account activities

• Sent as the Training Instructor to new destinations in the US and Canada for safety assurance.• Bringing in fresh and new ideas into the job for improvements; recently implemented an aircraft log that has saved over $10,000 in damages• Designing instruction and training documents for specific tasks and full training of new personnel• Refueling porter aircraft to a tight specific schedule• Taking receipt of bulk fuel for storage including quality control checks• Using Citrix for fuel management• Control of movements, and orders from private clients• Direct client contact and customer service

• Developing and preparing client reports on a weekly, monthly, and quarterly basis. • Involved in designing PowerPoint sales presentations for potential clients. • Research on potential advertising opportunities for online clients. • Keeping the company database up to date with market research. • Managed deadlines against client reporting, internal schedules and participated in overall online and marketing process improvement. • Experience and training in using Google Analytics web tools to do accurate reporting and find potential clients for the future. • Experience in sending out and preparing company e-newsletters which were tied to reporting for bounce-backs, click-through rates and open rates.• Seek and provide information to help determine new online customer markets.• Supply management and media buyers supporting statistical reports and data. • Advise and identify potential markets and media buying sources. • Use data to increase results from media buying and generate ROI. • Help media buyers identify online media buying opportunities and better negotiate tests to determine profitability. • Advise, monitor and help optimize the delivery of booked campaigns on CPA, CPC and CPM basis.• Conduct research on digital marketing, media buying, social media and advertising trends to predict successful marketing strategies.

• Entering post logs, running client and internal team reports, invoice management and reconciliation for DRTV media. • Utilizing Core functions such as estimates, hourly and exact time screens, and CoreCreator, Invoice Affidavit Matching, Buy Table of Contents, Buy Details and Tape/Phone Assignments applications.• Pleasant disposition and phone mannerisms when dealing with station reps and various station contacts such as traffic departments and sales coordinators/executives. • Managed deadlines against client reporting, internal schedules and participated in overall media process improvement.

Responsibilities IncludeNotable achievement includes overseas deployment to Iraq for 3 months and awarded the Iraq Veteran's Medal during peacekeeping times. Responsibilities include defense and protection of military force, tactical refueling of aircrafts, maintenance of fleet vehicles, ensuring the safety and travel to and from air bases of service personnel, and VIP driving of high-ranking personnel. Managed inventory and records in the Bulk Fuels Issuing System (BFIS), operated Tanker Pool Control Desk receiving orders for aircrafts fuel and delegation of duties to other team members. Also obtained regular bartending experience in the local military base.