Corporate Communications strategist encompassing executive, B2B, consumer, product, and policy communications for the essential neighborhood network. Providing strategic guidance to the organization to maintain brand reputation and grow awareness amongst core stakeholders.

● Led Columbia Care's mission, vision, and values rebrand to better target new adult-use markets estimated to increase new customer 
acquisition by 75% by transitioning from a medical focus to a wellness focus. Created the Corporate Social Responsibility narrative for the brand, and authored tactics in support of integrated strategic communications planning, including press releases, thought leadership, and all campaign content. Elevated perception and reach to gain the leading share of voice and increasing unique visitors to the homepage by 32% YOY. 
● Authored Columbia Care's first Impact Report for distribution to the investor community, prioritizing data points to cement the organization's story, commitment, and impact in improving access, inclusion, opportunity, and sustainability within the alternative medicine industry and shared communities. 
● Managed an in-house creative team of seven and all agency partners, overseeing the strategy, message development, and execution of integrated marketing campaigns and creative initiatives across paid, owned, and earned channels for the holding company, retail, and product brands. 
● Drove an increase of $500,000 in product sales during FY 2022 - using data directly linked to the integrated strategic communications campaign that provided consistent creative across retail and digital environments. 
● Led key operations that included positioning, tone of voice, packaging, and logo design, and leading in-store visual communications to further communicate with customers and build brand and product awareness, yielding the highest share of voice amongst Multi- State Operators (22%). Opened 27 stores and launched five new product brands. 
● Owned packaging procurement for 10 national brands, across 17 states. Developed an internal communications compliance review platform for the organization's marketing and packaging assets - decreasing review periods by 50%.

● Selected to represent IMC Medill Thought Leadership as the strategic communications contributor to the Northwestern University Medill School Thought Leadership publication. Articles include Is Martha Stewart the Secret Weapon for De-Stigmatizing Cannabis?

● Developed a strategic communications plan to educate stakeholders on water stewardship and environmental, social, and governance efforts to aid brand reputation, leading a team of four graduate marketing consultants as a communication liaison and project manager● Conducted ESG, regulatory, NGO, investor, and local project audits and six subject matter expert interviews to identify opportunities and insights, guiding recommendations for authentic engagement opportunities that are good for the world and business

● Conducted background analysis on auction galleries and literature review of 80+ scholarly publications ● Developed a database with auction house founding dates to evaluate the globalization of the contemporary art market● Tracked and organized project management and communications, producing weekly reports and a comprehensive project log

● Supported company sales operations, including conducting a review of current vendors and creating a proposal for new markets and sales avenues to present to the company leaders ● Evaluated an excel database for three brand social media accounts, identifying most followed brand ambassadors to maximize exposure for Summer 2018 promotional boxes to aid brand awareness and more effectively target core consumers● Increased brand awareness by sending 500 social media influencer packages and promoted the company product line at events hosted in New York City, including the 2018 LGBTQ+ Pride March

● Conducted research and made recommendations regarding the implementation of a student after-school ambassadorship program, profiling schools and districts in the greater Chicago public school system and obtaining contact information for school administrators● Created an interview guide and conducted 200+ interviews with school administrators to determine their needs and the receptivity to the student ambassadorship program● Presented findings and recommendations to executive leadership board

● Spearheaded and supported ongoing projects for marketing, retail, charity, instructor training, front desk, business operations & new location scouting● Organized and executed a charity ride, creating a unique fundraising platform that raised $3,085, 154% of the original goal, for the Harlem Children Zone● Supported the marketing department in customer outreach for SXSW Pop Up Rides and deciphered attendee demographics for audience segmentation