Daniel Lafave Email & Phone Number

Florida, United States

Amsterdam, North-Holland, Nl

Amsterdam, North-Holland, Nl

Boca Raton, Fl, Us

- Manage a team of global programmatic media buyers, providing regular coaching and professional mentorship - Oversee the day-to-day of programmatic operations, including bid/budget management, optimizations, and monthly performance trends across 200+ campaigns- Standardizing and maintaining quality control measures for all programmatic accounts, which has led to as much as a 70% decrease in CPA year over year- Provide clients with high-performing display solutions, while identifying unique upsell opportunities- Proactively work with Planning and Accounts on strategic recommendations around new audiences, optimization approaches, and campaign architecture to ensure campaigns exceed client expectations

Austin, Texas, Us

- Successfully executed clients’ display advertising programs, including but not limited to: account setup, creative and targeting strategy, bid strategy, and all other day-to-day account management- Built trust, cultivated and maintained strong relationships with clients, vendors, and partner agencies- Consistently looked for ways to improve current processes and introduces new approaches that will contribute to the growth of display solutions- Served as the client contact and responded to all requests and inquiries; participated in client calls and Strategic Business Reviews as needed- Hands-on worked in systems including Campaign Manager 360, Display & Video 360, Google Display Ads, and Excel.- Worked with clients and internal creative teams to drive creative planning and testing- Pulled and formatted data to prepare commentary on trends and insights for assigned campaigns- Additional reporting responsibilities such as audience performance, brand safety, and ad hoc reports

- Work with internal teams to establish best practices and procedures to ensure reliable program execution- Monitor and troubleshoot progress and performance of product tests to ensure overall program quality and consistency- Manage advertiser permissions and access to new product/feature(s)- Gather learnings and insights for: 1) internal teams to help client further develop and evolve Facebook products, and 2) advertising partners to help them achieve their marketing objectives- Book, execute, troubleshoot, and report on insertion order-based campaigns

- Built, planned, and executed marketing initiatives for sales and holiday promotions- Developed content to be used across print, television, and digital channels- Coordinated interdepartmental tasks for promotions and tracking their progress- Performed data analysis on sales figures and goals to identify trends and maximize ROI- Worked with the Director of Sales to plan weekly television schedules - Managed quarterly Customer Days events- Drafting press releases for distribution to news outlets

San Francisco, Ca, Us

- Managed 65+ display, mobile, and video campaigns, utilizing a mix of DSPs and direct publisher placements- Monitored campaign performance by tracking daily delivery, as well as optimizing toward KPI goals such as click through rate, viewability, invalid traffic rate, consumer conversions, and video completions- Conducted training on campaign setups and performance reporting for all new Media Buyers, Ad Operations Managers, and Account Managers- Developed a company-wide curriculum on media buying to foster a more cohesive workflow between Sales, Planning, Account Management, and Media Buying - Worked with the Director of Process and Change Management to identify opportunities to enhance company efficiency - Contributed to weekly, biweekly, and monthly performance calls with clients

- Drafted and managed campaign budget, strategy, and voter outreach plans, amending as necessary - Recruited and managed campaign staff and volunteers for canvassing and phone-banking- Performed donor research to identify and target likely contributors, with appropriate follow up- Attended social group meetings on the candidate’s behalf, speaking to stakeholders on various topics- Managed digital communication via social media and email blasts

- Composed scripts and informational materials for canvasser-use in the field- Compiled and maintained a database of social and business groups to coordinate candidate appearances - Coordinated volunteer phone-banking and block-walking events- Performed regular data audits to ensure voter database accuracy

- Researched, tracked, and helped pass the Representative’s legislative agenda- Coordinated public relations activities including speaking engagements, media interviews, and event appearances- Managed the Representative’s daily calendar and appointments- Conducted general office support including constituent correspondence and administrative duties

- Researched state statutes and codes in relation to criminal, family, and estate law- Composed correspondence dealing with legal subject matter, utilizing considerable discretion- Drafted pleadings for presentation to the court- Established and updated all client files through pre-trial, hearings, and judgment