Daniel Berger Email & Phone Number

New York, NY, US

New York, New York, United States

• Invest over $130M across diverse digital partners to promote all Mountain Dew and Rockstar Energy flavors, using Pepsi first party data to increase consumer consideration and sales while driving overall awareness to.
• Assess mid-campaign analytics for 80+ campaigns on social/programmatic platforms, along with direct partnerships, to understand campaign effectiveness and make real-time adjustments to ensure optimized performance for.
• Boost ad recall, brand consideration, and sales lift of Pepsi products by negotiating creative first to market opportunities with vendors to reach desired audiences
• Lead, train, and oversee three associates with their daily responsibilities, providing direction on prioritization, educating them on the overall investment process from the initial briefing to post-campaign analysis.

New York, New York, United States

• Provided client recommendations for 25+ campaigns, allocating over $40M of budget across dozens of vendors to augment awareness of HBO Max and its properties to different audience groups
• Monitored online trends to best create and implement social/programmatic strategies focused on increasing video views
• Maintained relationships and negotiate deals with vendors, implement tags, evaluate post-campaign reporting for learnings to enhance future campaigns, and track billing and account receivables View Rate, decreasing.
• Utilized research to analyze demographic data and consumer profiles to identify desired target audience

Washington, District Of Columbia, United States

• Managed game feeds and logged 100+ highlights to promote NBCSW through social and television distribution
• Created graphics, fonts and other multimedia elements to air during pregame and postgame shows, displaying key context and statics within the brand established aesthetic to enhance marketability

Washington, District Of Columbia, United States

• Research and develop content, produce show segments, operate the sound board for national radio broadcasts
• Utilized enticing sound bites to create cross-channel promotions and multimedia graphics for social media distribution
• Received daily ad reads from the sales team and collaborated with hosts to include all advertisements in the show

• Edited over 25 podcasts listened to in 160+ countries, wrote show notes, blog posts and biographies to promote all episodes, guests, and the Time4Coffee brand
• Conducted background research on guests, wrote interview questions and blog posts for company website
• Promoted episodes on T4C’s social handles, increasing followers by 20% per platform and overall engagement by 55%

Washington, District Of Columbia, United States

• Edited promotions and interviews for key NCAA figures, created audiograms for the company’s social media accounts
• Produced radio shows to a national audience on the ESPNU, SEC, Big-12 and Big-10 channels
• Wrote show rundowns and scripts, edited interviews for NCAA head coaches and professional journalists, and screened calls for listeners

College Park, Maryland

• Search the news for interesting stories and write readers, produce packages and host the satirical news show “After the Fact.”
• Post fundraisers, links to shows and other content on WMUC News’ Twitter and Facebook pages.

Little Falls, New Jersey

• Wrote game recaps to increase team excitement, called play-by-play commentary to bring the game to life, entertained the home crowd as on-field emcee, and displayed homemade graphics and audio on scoreboard and PA system
• Recorded analytics and assisted in operations for social and digital media reports highlighting the Jackals’ success

• Research, write, and self-edit articles covering NFL, MLB and NCAA teams for a nationally recognized sports website
• Produced multiple relevant and opinionated stories on a weekly basis to the isportsweb.com website using WordPress
• Promote marketing of content which feeds into FOX Sports, MSN, Yardbarker, Google News, and Apple News

Bachelor'S Degree, Journalism, 3.9 Gpa

Activities and Societies: College Park Scholars: Media, Self, and Society; Kappa Tau Alpha Honor Society; Alpha Lambda Delta National.

Study Abroad

High School Diploma