Drives cross-functional projects to develop multi-million dollar sales channels in the Collectibles category; including building budgets, executing promotional campaigns, exploring and onboarding logistics solutions, and providing on-site business consultation.Builds and maintains relationships with influencers, creators, and brands to build social media marketing events for collectible products on TikTok Shop across a $30 MM book of business.Develops complete business plans for small and medium-sized retailers focused in the TCG and Collectibles category with a focus on social media engagement, TikTok creator collaboration, and campaign participation as well as implementing technical and logistics solutions.

Managed strategic multi-million dollar promotions targeting retailers and consumers for both Dungeons & Dragons and Magic: The Gathering for eCommerce and traditional brick & mortar. Negotiated purchases, promotions, annual account agreements, and strategic initiatives with external business partners and internal executive-level stakeholders.Effectively managed all aspects of the business cycle including sell-in, inventory positions, and marketing for a business generating $75 MM in annual revenue.Collaborated with product, marketing, finance, legal, and compliance teams on new product releases, promotion executions, and changes to the business environment where action is required.Built Tableau reporting tools that effectively measure key business performance to facilitate WBR's and my reporting of business performance to executive leadership.

Managed $250 MM in annual online retail sales for a major retail vendor with responsibilities including cost negotiations, supply chain management, marketing planning, and P&L management.Facilitated live training sessions with +100 attendees while operating as a project lead for major events and serving as a retail subject matter expert across cross-category.Conducted monthly business reviews and top-to-top meetings with executive level attendees regarding annual performance and planning.

Supported emerging brand projects including real estate/landlord communication, building construction schedules, invoice processing, issuing purchase orders, and participating in design and critical path meetings

Managed accounts in the high visibility D.C. market; valued over $13 million in annual sales. Clients include the Pentagon, Georgetown University, and government agencies such as the CIA, IMF, U.S. Capitol Buildings, and State Department.Handled consecutive projects at all stages of implementation including sales proposals, account creation, site readiness verification, installations, trainings, and ongoing support.