Directs and is accountable for the creation of digital communications that enhance and shape awareness for the Company’s family of brands (Santander Consumer USA, Chrysler Capital, RoadLoans). Responsible for driving loan applications to various products utilizing digital media across multiple platforms. Works strategically with internal business owners (Marketing, Sales, HR, Compliance, Talent Development, Training, Operations, Corporate Events) to develop key messaging goals, audience data, and insights for leveraging digital content across the organization for maximum impact and engagement.

Led digital media team and company wide digital video marketing initiatives for Santander Consumer USA, Chrysler Capital, and RoadLoans. Created materials for commercial, sales, training, servicing, and customer service. Assisted in fundamentally transforming Santander Consumer USA corporate culture and media capabilities through the power of digital. Expertise with group direction, casting, commercial production, engaging short stories, interviews, testimonials, sizzle reels, scripting, story telling, gfx design direction.

Video producer and Visual Artist creating digital media across marketing platforms. Independent documentaries, short films, non profit marketing campaigns, and music videos. Experience working with camera stabilizer systems including monopods, tripods, and Steadicam equipment. Proficiency with Final Cut and Adobe Creative Suite.

Managed qualitative and quantitative studies including: Pepsi, Gatorade, Doritos, Starbucks, Dole, and Quaker Oats. Produced marketing video studies for the Sam's Club brand team. Monitored consumer product interaction during qualitative lab testing. Responsible for meeting and conference room organization including: audiovisual conference support, network linking, and video feed designation. Operated Sony camera remote panels achieving multiple consumer testing video angles for marketing and brand teams. Assisted Research Media Director with camera programming, routing and relocation.

Responsible for all syndicated, secondary research & analysis for the five billion dollar Pizza Hut business. Assisted in qualitative and quantitative methodologies including concept testing, brand health tracking, and focus groups. Instituted and designed communications for marketing and marketing leadership teams transforming the secondary data team from a reactive group to a proactive, knowledge-building entity. Managed all research suppliers and clientele ensuring positive ongoing relationships through interactive conference calls and webinar meetings. Presented consumer insights analysis to leadership teams and colleagues achieving faster category trend identification. Provided competitive menu analysis to support and validate business initiatives. Tracked and reported all DMA and competitor market share data through extensive ad hoc reports.

Managed consumer launch of Accelerade energy beverage resulting in expansion of business into the eight billion dollar energy drink category. Designed and produced monthly & quarterly insight reports for stakeholders and leadership teams including consumer feedback, availability data, and product inquiries. Operated Siebel, Siebel Analytics and Wilke Thornton system databases. Assisted marketing teams with promotional campaigns and mail blitz programs in efforts to bolster customer retention.

Trained agents and cross functional teams on new product launches and promotional offers, streamlining the business and creating cross departmental synergy Documented and managed extensive consumer concerns in efforts to dispel pursuit of legal action against Cadbury Schweppes (Dr Pepper/ Snapple) Provided supplemental assistance to leadership on special projects, escalated consumer concerns and promotional strategies.