Daniel Roberts Email & Phone Number

United Kingdom

The LEGO Group is seeking an experienced Head of Digital and Media to lead our global digital and media strategy. In this role, you will drive innovative campaigns across digital platforms, ensuring our brand messaging is cohesive, impactful, and aligned with the LEGO Group’s mission. As the leader of our digital and media efforts, you will be responsible for guiding the team in content creation, media planning, and execution, while utilizing data-driven insights to optimize engagement and performance.Key Responsibilities:Develop and execute a forward-thinking digital and media strategy that amplifies the LEGO brand across multiple markets.Lead a global team of media professionals, ensuring collaboration and creativity in digital campaign execution.Manage relationships with key digital platforms, agencies, and media partners to secure high-value media placements and partnerships.Oversee all aspects of media planning, buying, and optimization, with a focus on digital channels including social media, search, and programmatic advertising.

Scotland, United Kingdom

Digital, offline, PR & e-commerce communication management.Leading team of e-comm merchandiser, social media manager and local digital marketing managers.

Scotland, United Kingdom

- Created consumer/account profiles by collecting and set up data from various sources, using SQL- Analysed data in Python and Pyspark, providing the marketing team and the consumer department with valuable insights and dashboards (PowerBI) based on consumer behaviour, which resulted in successful marketing campaigns, an increase in customer satisfaction and higher profits- Conducted research and tested various Machine-Learning models on big logistics data in a datalake (AWS)

Hopton & Coton, England, United Kingdom

Statistical team leader and project manager (including bid defence and responsibility for global budget including medical writing group – team up to 15 people). Project from Phase I to Phase III on various therapeutic areas (transplantation: Graft loss studies, diabetes and oncology)

Hopton Wafers, England, United Kingdom

Lead a team of over a hundred people with 30 externals – 12 team leaders across 4 sites and 3 countries.Covering statistical responsibilities from non-clinical statistics to medical affair including phase I to IV clinical studies as well as reimbursement dossier/pricing committee and translational medicine.Team is covering over 80 ongoing projects and 16 ongoing submissions processes (US/EU/And other countries)Responsible for Interactive response technology within BI for Biometry division

Master'S Degree, Project Management

Master'S Degree, Information Technology