• Led & executed a comprehensive company rebranding through the development of a new visual identity, a website redesign, & establishment of brand guidelines, standards, and digital assets. this led to an increase of users of 150 in 2021 to 400+ a day in 2024.• Designed interactiveinterfaces informed by insights into customer base which optimize engagement resulting in avg of +24.62% avg user retention. • Designed and implemented a ux ui design system which results in efficient and autonomous construction of the website from developers.• Leading designer for CRM B2B development. Optimizing inventory management, user experience, sales operations, and operation scalability.

• Elevated packaging experience through development of editorial elements. • Designed social media strategy by expanding brand guidelines and implementing cost-effective strategies for content development.

Designed a high quota of weekly illustrations for flip flop prints and billboard designs for Costa Rican heritage brand Kam Lung.• Rapid generation of branding & visual identity concept for product designs.

• Developed and implemented visual identity re design• Acted as a digital product designer & collaborated as a facilitator in design sprint workshops using SCRUM and agile methodologies.• Led and implemented a Rebranding

• Collaborated in the design of a product accompanied by a service for at risk populations using 3d printing, cnc tools and community centered values.