Daniel Sauerwein Email & Phone Number

Greater St. Louis Area

•Perform content research to discover high-interest topics and current industry perspectives to develop unique strategies that make content informative, engaging and high-performing.•Manage content implementation strategy for clients: map topics, create content calendars, write content and execute across all marketing channels.•Write compelling web content using keyword research and current search trends to break down complex subjects into easily digestible topics to improve organic traffic and conversions.•Create marketing strategies for multiple digital and non-digital channels, including print, TV broadcast. social media, email drip campaigns and product merchandising opportunities.•Track monthly key performance indicators such as website traffic, new user visits, conversions, targeted keyword rankings and user engagement to create marketing and content strategies that increase performance.•Evaluate changes to Google Search Algorithms and SEO best practices in real-time to provide strategic recommendations that help clients improve their marketing effectiveness.•Develop business plans and respond to Request for Proposals to successfully acquire new clients.•Pioneered new methods to integrate AI tools, such as ChatGPT into the marketing process resulting in the reduction of time and improved accuracy.•Proficient with SEO tools including SEMRush, Screaming Frog, Google Search Console, Schema.org and Google Analytics 4.

•Interviewed clients using journalistic best practices for inspirational stories, press releases and case studies.•Developed copy, concepts and lead-generating materials for launch of a new SaaS platform product, leading to a partnership with a major international organization.•Devised copy and design concepts for corporate website rebranding.•Utilized hard data and analytics to generate vital statistics for case studies and client-facing content.•Created weekly longform content campaigns consisting of thought leadership articles, email drip campaigns, social media posts and content syndicated in partner newsletters and periodicals.•Generated content for tradeshows and webinars, including booth materials, landing pages and pay per click ad campaigns leading to conversions and sales qualified leads.•Restructured weekly email campaign format, content initiatives and e-book download templates that doubled mobile clickthrough rates and tripled average downloads for conversion-based marketing materials.•Led data-driven marketing research initiatives to assess client pain points, allowing for greater marketing segmentation as well as more effective, highly-targeted marketing campaigns.•HIPAA Compliance Training.

•Created and managed social media content campaigns, including content creation, scheduling and consumer relations. •Developed content for CRM tools such as emails, text messages, internal reminders, tutorials and onboarding systems. •Managed public relations and media outreach efforts by creating brand guidelines, cultivating media contacts and coordinating a COVID-19 messaging strategy. •Produced and launched a philanthropic campaign, including creation of messaging, setting campaign goals and coordinating the overall marketing strategy. •Wrote and oversaw direct response email marketing campaigns that generated extremely high clickthrough rates. •Utilized analytics data and direct feedback from market segments to assess KPIs to meet and exceed important strategy benchmarks.

Greater St. Louis Area

•Coordinated with account executives, graphic designers and public relations to design, build and implement client marketing strategies.•Created copy for advertising campaigns across various formats, including social media, direct mail, print, television broadcast and radio, resulting in increased sales and customer acquisitions.•Developed and executed a client product launch campaign which included target market research, brand development/awareness, SEO strategies, product messaging and promotional advertising on various media platforms.•Administered social media and response activity platforms for multiple clients.•Spearheaded and developed a company content marketing strategy through the writing of weekly blog and social media posts.•Produced responses for Request for Proposals (RFPs) including drafting case studies, writing about relevant former projects, performing target market research and organization of the submissions and presentations.•Constructed annual reports for non-profit clients soliciting investors at both state and national levels.•Developed, planned and implemented professional development conferences to improve the communication skills of employees.•Managed outside talent search and acquisition for numerous projects.

Bachelor Of Arts In Communication, Public Communication

Activities and Societies: Philosophy Club, Lambda Pi Eta, Presidents Academic List

Associate Of Arts Degree, General Transfer Studies

Activities and Societies: Phi Theta Kappa, Academic Excellence Award