Daniel Wray Email & Phone Number

Warrendale, Pennsylvania, United States

I led men's fashion and graphics merchandise strategies for this fast fashion retailer targeting Gen Z and Millennial demographics. I spearheaded process improvements by developing go-to-market tools for special projects and collaborations used company-wide. I prepared annual and quarterly budgets, presenting them to relevant stakeholders.• Oversaw company-wide graphics, capsules, and collaborations to grow business to $260M.• Contributed to generating over 50% of revenue in 2023.• Enhanced inventory productivity and profitability by managing $80M+ open to buy annually to obtain faster turnover and increased IMU.• Grew men's business from 25% to 33% of total company revenue in three years by demonstrating sharp understanding of target market trends and customer preferences.• Mentored 14 merchants and guided 2 product developers to elevate performance and productivity.• Maintained highest team retention rate in past 3 years.

Irvine, Ca

Irvine, California, United States

I spearheaded the expansion of the men's branded cut-and-sew category, enhancing both the vendor base and retail space. I developed comprehensive visual merchandising strategies for men's branded areas, ensuring cohesive digital and in-store narratives.• Collaborated with over 60 brand partners to surpass sales targets and achieve positive comp sales for five consecutive years.• Championed exclusive product strategies by delivering unique items to amplify brand perception and customer engagement.• Launched influential brands, such as Huf, Brixton, Obey, Jetty, and Rhythm by significantly enriching product assortment, while onboarding 5 new vendors to contribute to revenue increase of over $15M.

Greater Boston Area

Boston, Massachusetts, United States

I spearheaded the launch and growth of Brickharbor.com, overseeing the development of the online retailer's skateboarding and action sports segment. I crafted a comprehensive assortment plan, managed buying strategies, and trained the merchandising team. At Karmaloop.com, I advanced to Senior Buyer and then Director, managing all purchasing activities and site merchandising tasks, including homepage design, wireframes, and content scheduling for email and social media campaigns.• Boosted the company’s initial markup by 300 basis points within six months through strategic vendor negotiations and brand penetration adjustments. • Devised synchronized brand and marketing calendar that aligned purchasing with marketing efforts, resulting in improved email engagement and sell-through. • Steered creation of KL+, print-on-demand, and drop-ship platform for Karmaloop.com to diversify revenue streams.• Introduced Brickharbor.com to drive site to achieve $7M in sales in first year with dedicated team of four.

Nyc

New York, New Jersey, Pennsylvania, Delaware, Maryland