Daniela Cantú Email & Phone Number

Accounts: Intuit Mailchimp, Gatorade, Angel's Envy, Arbitrum, Sonos, Ripple, Teremana Tequila• Serve as the key client point of contact for mid-to-large size projects, ensuring client needs are met through strategic planning and execution.• Lead client management and project workflows, collaborating with internal teams to deliver high-quality brand activations and experiential marketing campaigns.• Drive organic growth within existing client portfolios by identifying upsell opportunities and expanding service offerings beyond current projects.• Oversee project budgets and collaborate with cross-functional teams on forecasting, resource allocation, and project planning to ensure seamless execution.• Build and maintain strong relationships across internal departments, guiding clients through the creative development and production processes from ideation to completion.• Analyze and report on the performance of client initiatives, using data to develop insights that shape future strategies and business opportunities.• Stay updated on industry trends and client markets, sharing relevant insights with internal teams during planning sessions to enhance overall strategy.• Support senior leadership in creating strategic business plans and crafting innovative experiential activations that align with client goals.• Lead client presentations and meetings, effectively communicating ideas and project progress to drive alignment and ensure stakeholder satisfaction.• Foster collaboration across diverse teams, ensuring integrated execution of brand initiatives across multiple touchpoints.• Develop creative solutions to project challenges, maintaining a proactive approach in fast-paced and dynamic environments.

Accounts: Michelob ULTRA (family of brands), Stella Artois, Estrella Jalisco, NUTRL, Bud Light, Curaleaf Cannabis• Account lead on Michelob ULTRA, Bud Light & Curaleaf accounts• Executive producer for various Anheuser-Busch & Curaleaf Cannabis events of 500 to 5,000+ attendees• Working very closely with key client contacts to support the building and activation of projects and marketing programs• Overseeing the planning, execution, delivery and reconciliation of multiple client projects working with cross functional teams: Operations, Creative and Production departments• Working experiential and digital marketing program initiatives• Delivering against and exceed client expectations as well as meet plan and budget• Responding to changing client, program, team and organizational needs and requirements with an ability to generate viable new approaches and solutions• Managing multiple clients and programs simultaneously• Participating in the management and delivery of departmental qualitative, quantitative and financial objectives (Revenue, Receivables, Growth Objectives, Client Satisfaction index, etc.).• Contributing to business development targets as part of the overall vision to grow and innovate

Greater New York City Area

Accounts: Apple Pay, Santa Margherita wines• Day-to-Day client contact• Produced activations at events of over 5,000 attendees• Served as field manager to oversee and monitor success of program• Oversaw and booked staff for over 10 weekly activations, including all payroll• Built and maintained a strong, long-lasting client relationship• Developed a trusted relationship with the creative, digital, XM field and production teams• Ensured timely and successful delivery of projects• Tracked key program metrics• Implemented Training Development• Developed training manual and program materials• Traveled to build team and client relationships

Greater New York City Area

• Takes a proactive approach in anticipating, and preparing for upcoming deadlines, events,and agenda items that require action by the CEO/President. Responding to internal andexternal inquiries on behalf of the CEO/President as required. • Proactively coordinate weekly production meetings creating agenda, soliciting updates fromthe team members. Indicate key points, any at risk issues, deadlines. Distribute theagenda prior to the meeting to improve the productivity in the production meeting.• Miscellaneous internal reporting to include building and maintaining database of all contactnames, event calendar detail, punch list and master file.• Works closely with the team assisting with proposals, update one sheet documents,maintain drop box documents.• Responsible for organizing the financial aspects of the event supporting the team withinternal reporting of the financial master grid.• Works with CEO/President to create a look and feel to the company’s branding.• Creates and manages the company’s social media platforms and strategy; Maintain apublishing schedule and design and develop engaging content; Set clear objectives,deliberate planning and goal setting.• Creates, and manages the creative content. Sends out email blasts and marketing materials;Identify key publications that best suit company needs.• Development of brand awareness and online reputation; Generation of inbound traffic.• Ongoing effort to stay abreast of Event/Entertainment Industry trends; Create bestpractices for social media.• Oversees the company website.• Client database creation and maintenance.• Ongoing effort to search for new talent and creative concepts and creatives. Attendindustry events for educational and networking purposes. Attend all company events tocapture photos and identify opportunities.• Participate in production meetings/team brainstorming sessions; other tasks and projects asassigned.

River Vale, Nj

• Ensures increase in public awareness and overall revenue for the organization.• Leads Media/Marketing agendas that directly drive revenue, raising over $1M.• Devises social media strategy and creates and post content for social media platforms, especially Facebook and Instagram.• Coordinates Spectrum’s fundraising events of the year, including our Fundraising Gala, Golf Outing, 5Ks, and other Community Events.• Creates successful online giving and e-marketing campaigns, including for Giving Tuesday.• Support and grow fundraising committees for the organization.• Oversees Volunteer Program.• Responsible for website maintenance.• Graphic designer for all print and digital media for the organization, including newsletters, invitations, brochures, appeals, postcards and social media graphics.

River Vale, Nj

Greater New York City Area

• Responsible for all social media accounts and content.• Part of marketing strategy team.• Handled client calls with the marketing team, ranging from project check-ins to inbound client inquiries, in a professional and personal manner.• Assisted with developing, writing, and distributing press releases. • Worked at major Public Relations events such as the July Holiday Showcase for PlayStation.

Bachelor Of Arts (Ba) - Cum Laude, Mass Communication/Media Studies, Marketing

Activities and Societies: Quinnipiac PRSSA, Lambda Pi Eta, SEA Club, International Student AssociationCumulative GPA: 3.8

Education record

Activities and Societies: International Marketing, Global Communication, Spanish Architecture & Painting, Fashion MarketingBarcelona, Spain

Education record