Daniela Martins Email & Phone Number

Lisbon, Portugal

Defined and followed the category's strategic and tactical plan, namely in terms of product, price, promotion and distribution;Monitored several KPIs such as sales and revenue performance, suppliers' service level and market share;Defined the category's promotional plan on a weekly and quarterly scope, identifying market share gain opportunities;Analyzed and negotiated general supply contracts and commercial conditions for articles;Did thorough products' range reviews supported… Show more Defined and followed the category's strategic and tactical plan, namely in terms of product, price, promotion and distribution;Monitored several KPIs such as sales and revenue performance, suppliers' service level and market share;Defined the category's promotional plan on a weekly and quarterly scope, identifying market share gain opportunities;Analyzed and negotiated general supply contracts and commercial conditions for articles;Did thorough products' range reviews supported by business data. Also stipulated space shares between product segments and suppliers and gave inputs in the design of planograms for the supermarket shelfs. Show less

Pricing Analyst for FMCG categories such as Hot Beverages and Desserts

Buyer of Fresh Organic Products @ Bio e Saudável and Go Natural Supermarkets.

Strategy and Operations' support for Sonae's new brand: Go Natural Supermarkets.Passionate about healthy nutrition, I have been following this specialized retail business project since the beginning of my internship.I had the opportunity to follow diverse projects before, during and after the first store's opening:I analyzed the market by doing several benchmarks, studied product ranges for selection and implementation on the store;I also gave support on store conception, by… Show more Strategy and Operations' support for Sonae's new brand: Go Natural Supermarkets.Passionate about healthy nutrition, I have been following this specialized retail business project since the beginning of my internship.I had the opportunity to follow diverse projects before, during and after the first store's opening:I analyzed the market by doing several benchmarks, studied product ranges for selection and implementation on the store;I also gave support on store conception, by analyzing plano-grames, space organization and in-store communication;I studied pricing strategies to help managers decide on the price range the restaurant within the supermarket would have;When the store opened I was assigned to follow its operation during the first month, in order to help solving operational problems and fine tune some processes.After 4 months I was also asked to give support to the commercial area of organic fruits and vegetables by analysing and setting prices and by dealing with suppliers and stores on a daily basis.I learned how to handle with backoffice (Retek, Product Portal) and front office (UNIFO) software. Show less

Lisboa E Região, Portugal

Supported senior consultants on market researches and on economic feasibility studies;Gathered and analyzed statistical information;Followed intermediate and final project presentations to final customers; Studied national and international benchmarks for new business ideas and concepts.

Lisboa

Planned, supervised and organized the operation of all dimension groups and events;Contributed on increasing departments’ revenue by making proactive and reactive sales;Assured internal communication by inserting and arranging rooming lists, issuing function sheets for all sections and group's daily monitoring documents;Handled groups, including management of the accommodation inventory, meetings, F&B services and programs outside the hotel;I learned how to create and present… Show more Planned, supervised and organized the operation of all dimension groups and events;Contributed on increasing departments’ revenue by making proactive and reactive sales;Assured internal communication by inserting and arranging rooming lists, issuing function sheets for all sections and group's daily monitoring documents;Handled groups, including management of the accommodation inventory, meetings, F&B services and programs outside the hotel;I learned how to create and present budgets, payments control, commissions and how to prepare purchase orders (handling EPICOR system). Show less

Did housekeeping supervision and its procedures;Supported front office and back office activities;Prepared individual and group arrivals as well as the respective check in;Assisted and developed tasks as concierge and customer service assistant.Learned how to operate with Sihot and Goldkey softwares.

Tarragona, Espanha

Internship as Waitress, Hostess and RoomService assistant.Welcoming customers and lead them to their tables; serving their requests; preparing restaurant's set ups and beverages; minibar control; roomservice deliveries.

Master Of Science (Msc), Management, Major General Management, 15 Out Of 20

Licentiate Degree, Direção E Gestão Hoteleira, Average Grade Of 15 Out Of 20

High School, Economic And Social Sciences, Average Grade Of 17 Out Of 20