Daniela Guerra Email & Phone Number

Miami Metropolitan Area

CostingPre-ProductionProduction

Developed and executed seasonal assortment plans based on sales, trends and inventory for 35+ stores Analyzed weekly selling reports maximizing key items and maintaining inventory to meet sales projections Prompted buying strategies and a promotional calendar to drive sales and create brand awareness Organized and conducted product driven photo shoots.

Achieved purchasing objectives for Sandals/Beaches resorts gift shops and wedding department Sourced merchandise to primarily meet guest needs and comply with import/export stipulations Obtained volume discounts, shipping arrangements and terms to maximize sales and meet financial goals

Met sales forecast goals for hotel reservations and concierge services while upholding the resorts’ image Established and nurtured customer relationships via telephone and online communication Traveled overseas to learn current hospitality procedures and product familiarization for all resorts

Built the store aesthetic and visual environment to promote and enhance sales Created and completed weekly objectives for high/low interior displays and exterior windows Incorporated visual merchandising standards and cross product placement with retail POS strategy

Bachelors Of Fine Arts Degree, Fashion Merchandising

Certified Technician, Child Passenger Safety

Valid from 5/1/2015 through 4/30/2017

Education record

Art, Language and Culture in Salamanca, Spain