Daniela Herrera Email & Phone Number

FUNCTIONS:• Plan organic content strategies for more than 30 influencers from Latam and USA with up to 4 million followers on Tiktok and 2.5 million on Instagram. • Create scripts for audiovisual content, copy in, copy out, storytelling based on audience understanding and production of organic videos for instagram. • Analyze quantitative and qualitative results for weekly review on clicks, app installs and premium conversions. ACHIEVEMENTS:• Maintained more than 100% compliance with free trials of the app, achieving 57.44% of conversions to premium subscriptions.• Reached 82% acceptance of content and strategies proposed to influencers. • Positioned content with up to 3 million views, +150k likes and 7 thousand comments.

México

FUNCTIONS:• Create digital strategies and marketing campaigns for clients across various industries, based in United States and LATAM.• Implement storytelling for brand positioning, increase reach in social networks, presence in social media, and increase sales.• Establish metrics and measurements to drive results through analysis.ACHIEVEMENTS:• I achieved 100% customer satisfaction.• Obtained 100% acceptance of creative ideas presented to clients.• Developed 24 targeted marketing campaigns for 9 client accounts.

Mexico City

• Carry out storytelling and plan campaigns to resolve citizen petitions. • Collaborate in BTL activations in Pride 2021 in the absence of the annual march and in the production and post-production of the documentary “A breather for Madin dam” • Carry out a measurement of the impact obtained through social media. ACHIEVEMENTS: • Engaged and received support from 41 political candidates who responded to 28 citizen petitions. • Increased the scope to 100% and engagement to 50% for proposed campaigns.

Barcelona, Spain

FUNCTIONS: • Manage public relations with companies so that they acquire electric cars for their staff. • Propose BTL advertising campaigns in carts for the contracting company and Enterprise. • Keep track of the PepsiCo account.ACHIEVEMENTS: • Established 1 new account for the company with PepsiCo that contributed to increasing the visibility of the company. • Contributed to keeping the region's satisfaction survey in 1st place.

Ciudad De México, México

FUNCTIONS: • Visit clients to meet their requests and those of the inplant employees who collaborated with them. • Review and authorize social media content for the company. • Propose strategies for branding and positioning on LinkedIn for the accounts used in headhunting. ACHIEVEMENTS: • Opened the official Facebook account for the company achieving 1,000 followers. • Managed templates of 200 employees achieving 100% satisfaction of them and employers.

Undergraduate Degree, Marketing, Advertising And Branding

Bachelor Degree, Communication And Public Image

Undergraduate Degree, Imagen Pública