Daniela Herrera Email & Phone Number

• FUNCTIONS:
• Plan organic content strategies for more than 30 influencers from Latam and USA with up to 4 million followers on Tiktok and 2.5 million on Instagram.
• Create scripts for audiovisual content, copy in, copy out, storytelling based on audience understanding and production of organic videos for instagram.
• Analyze quantitative and qualitative results for weekly review on clicks, app installs and premium conversions. ACHIEVEMENTS:
• Maintained more than 100% compliance with free trials of the app, achieving 57.44% of conversions to premium subscriptions.
• Reached 82% acceptance of content and strategies proposed to influencers.

México

• FUNCTIONS:
• Create digital strategies and marketing campaigns for clients across various industries, based in United States and LATAM.
• Implement storytelling for brand positioning, increase reach in social networks, presence in social media, and increase sales.
• Establish metrics and measurements to drive results through analysis.ACHIEVEMENTS:
• I achieved 100% customer satisfaction.
• Obtained 100% acceptance of creative ideas presented to clients.

Mexico City

• Carry out storytelling and plan campaigns to resolve citizen petitions.
• Collaborate in BTL activations in Pride 2021 in the absence of the annual march and in the production and post-production of the documentary “A breather for Madin dam”
• Carry out a measurement of the impact obtained through social media. ACHIEVEMENTS:
• Engaged and received support from 41 political candidates who responded to 28 citizen petitions.
• Increased the scope to 100% and engagement to 50% for proposed campaigns.

Barcelona, Spain

• FUNCTIONS:
• Manage public relations with companies so that they acquire electric cars for their staff.
• Propose BTL advertising campaigns in carts for the contracting company and Enterprise.
• Keep track of the PepsiCo account.ACHIEVEMENTS:
• Established 1 new account for the company with PepsiCo that contributed to increasing the visibility of the company.
• Contributed to keeping the region's satisfaction survey in 1st place.

Ciudad De México, México

• FUNCTIONS:
• Visit clients to meet their requests and those of the inplant employees who collaborated with them.
• Review and authorize social media content for the company.
• Propose strategies for branding and positioning on LinkedIn for the accounts used in headhunting. ACHIEVEMENTS:
• Opened the official Facebook account for the company achieving 1,000 followers.
• Managed templates of 200 employees achieving 100% satisfaction of them and employers.

Undergraduate Degree, Marketing, Advertising And Branding

Bachelor Degree, Communication And Public Image

Undergraduate Degree, Imagen Pública