Daniel Aziz Email & Phone Number

United Kingdom

San Francisco, California, Us

Accountable for driving full funnel KPIs and conversions to hit annual contract revenue goals driven by brand and demand-based campaigns:- Campaign strategy, planning and execution- Business impact models and forecasting- Executive readouts and business reviews- Integration and optimisation or marketing tech stack- Customer profiles and audience strategies- Customer stories- Channel Strategies and accountability for investment and ROI- Interlocks with global campaigns- Coordination with Global and EMEA functions

San Jose, Ca, Us

Within the role, I support the overall strategy office by leading the marketing demand strategy across all markets to achieve pipeline and bookings goals across all routes to market. In addition, I also address:Defining the customer experience Approaches to fuelling demand across campaigns Performance metrics and KPIs Forecasting, goals and ROIAccount based strategies Interlocks with direct, Partners and e-commerce

San Jose, Ca, Us

In this role, I develop pipeline and sales across the Americas through scalable demand generation strategies, e-commerce strategies, and funnels for key partners and distributors. My job is to ensure ROI against paid channels and multi-channel platforms, and I focus on driving a customer experience that closes opportunities against plan. I am building a regional strategy for the Americas as I work with my colleagues in APJC and EMEAR to optimize resources and share best practices.

San Jose, Ca, Us

I moved to Canada to take responsibility for the overall strategy for full sales funnel development and optimisation of campaigns, integrating demand generation, sales, media, marketing technology stacks, and sponsorships. In this role, I collaborated with product teams, sales, and eco-system partners across the globe to develop integrated brand/marketing strategies, and I restructured and deployed a new digital team.I also developed the first e-commerce solution for Canada with a key partner that enabled full end-to-end campaigns and developed the first revenue metrics-led campaign, which provided a 15:1 return on our investment.I received numerous awards for my work in this role, including the Cisco "Mountaineer" award (which recognises outstanding leadership) and the Cisco "Innovation" award, for successfully changing marketing approaches and processes.

San Jose, Ca, Us

I was pleased to have the unique opportunity to develop and deliver the brand strategy and marketing campaign that showcased Cisco's role as a supporter of the London 2012 Olympic and Paralympic Games. I positioned Cisco as a key partner within the business and technology sector while creating foundations for long-term partnerships. In this role, I led a team of more than 40 people and a budget of over $16 million to develop a marketing strategy that included demand/lead generation programmes and shaping the brand positioning, values, messaging, and communications strategies across all channels. The London 2012 social media campaign was the second-highest performing global social media brand campaign at Cisco, and it won the CIM social media award.

San Jose, Ca, Us

In my first role at Cisco, I developed a brand strategy for both B2B (small, mid-size, and enterprise) and B2C markets, which integrated global and local sales strategies to create supporting campaigns. As part of this role, I supported both private and public sector accounts with marketing programmes, and I developed marketing plans to activate sponsorship/partnership of the London 2012 Olympics including digital, experiential, hospitality, and education programmes. I managed both local and extended virtual teams across sales, marketing, corporate responsibility, product management, PR, and the public sector.

Seoul, Kr

As a senior marketing manager, I developed strategies for the overall UK and Ireland mobile business, building in options for service providers. I shaped media campaigns and integrated them with PR, social media, and relevant sponsorship events. I also worked with the research team to bring together future imperatives and insights for campaigns to deliver both commercial and market values.

Seoul, Kr

YouView is a joint venture that brings broadcasters, service providers and manufacturers together to provide an integrated on-demand and linear broadcasting service. As the YouView project manager, I represented LG in all senior management meetings and liaised with internal stakeholders on progress and key decisions. I co-developed a project to help support the joint venture strategy and the LG strategy, working with the joint venture to develop all in-store, online, and below-the-line materials.

Seoul, Kr

I developed marketing strategies for a variety of home entertainment products and was responsible for consumer insight, competition insight, and reports on trends that were shared with internal and external stakeholders. In this role, I managed and developed channel strategy as I worked closely with key retail accounts to develop promotional plans and marketing communications.I also worked with LG's Korean headquarters, product development teams, and European subsidiaries to identify new markets and develop products and marketing plans/initiatives.As part of this role, I managed, reviewed, and analysed sales, profitability, and return on investment. I also developed a PR strategy to increase product awareness through product launches, product awards, interviews, and news generation.

Dixons is one of the largest European electronics retailers. Key responsibilities in this role included managing the product range and sales margin, as well as monitoring market share performance for Dixons and Currys mobile phone and fixed-line product lines. I investigated and identified ways to create new opportunities and take advantage of gaps in the market, and worked with buying, planning, and operations teams to create effective campaigns.

In my first professional role, I drove, monitored, and analysed sales and the effects of promotions and new categories. I implemented new merchandising initiatives, designed new systems, and launched the products to the consumer with POS, brochures, flyers, and press ads that were in alliance with key suppliers.

Ba Hons 2:1, Advertising And Marketing Communications

Education record

Python, Python