Daniel Aziz Email and Phone Number
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I'm never satisfied with the status quo — taking a customer-centric approach to solving business problems with technology – harnessing the power of data to create and execute meaningful marketing campaigns.From early on in my career, I have been obsessed with data and insights to help bring teams together to tackle the business challenges. My experience in B2B, B2C, retail and OEM, both in the Americas and EMEAR has helped me develop a foundation to build cohesive marketing functions and strategies. Delivering consistent growth in brand value, customer engagement and demand. With extensive experience across the full spectrum of: Demand generation/revenue Brand Paid media Digital marketing Social media Events Product/brand launches and campaigns E-commerce & SaaS Partner/channel integrationFrom getting into the weeds with tagging and tracking of web pages; developing user experiences and journeys; evolving new markets; delivering outcomes to drive brand to demand KPIs. I thrive in environments where the challenges seem daunting, budgets are minimal, and competition is fierce. Having built teams from the ground up as well evolving teams to be at the cutting edge of growth marketing, it’s my joy to see the individuals I’ve supported progress and excel to create new standards and best practices.My values: Understand how things operate. Connect the dots. Trust. Keep the end goal in mind. My passions: Innovation and technology. People development.
Salesforce
View- Website:
- salesforce.com
- Employees:
- 83776
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International Expansion Lead, Product Led Growth (Plg) Marketing, SlackSalesforceUnited Kingdom
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Uk Marketing Lead - Slack - Self-Serve BusinessSalesforce Mar 2024 - PresentSan Francisco, California, UsAccountable for driving full funnel KPIs and conversions to hit annual contract revenue goals driven by brand and demand-based campaigns:- Campaign strategy, planning and execution- Business impact models and forecasting- Executive readouts and business reviews- Integration and optimisation or marketing tech stack- Customer profiles and audience strategies- Customer stories- Channel Strategies and accountability for investment and ROI- Interlocks with global campaigns- Coordination with Global and EMEA functions
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Director / Head Of Global Demand StrategyCisco Feb 2022 - Mar 2024San Jose, Ca, UsWithin the role, I support the overall strategy office by leading the marketing demand strategy across all markets to achieve pipeline and bookings goals across all routes to market. In addition, I also address:Defining the customer experience Approaches to fuelling demand across campaigns Performance metrics and KPIs Forecasting, goals and ROIAccount based strategies Interlocks with direct, Partners and e-commerce -
Demand Generation Director, Growth Marketing - AmericasCisco Feb 2019 - Feb 2022San Jose, Ca, UsIn this role, I develop pipeline and sales across the Americas through scalable demand generation strategies, e-commerce strategies, and funnels for key partners and distributors. My job is to ensure ROI against paid channels and multi-channel platforms, and I focus on driving a customer experience that closes opportunities against plan. I am building a regional strategy for the Americas as I work with my colleagues in APJC and EMEAR to optimize resources and share best practices.
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Digital Marketing DirectorCisco Jun 2013 - Feb 2019San Jose, Ca, UsI moved to Canada to take responsibility for the overall strategy for full sales funnel development and optimisation of campaigns, integrating demand generation, sales, media, marketing technology stacks, and sponsorships. In this role, I collaborated with product teams, sales, and eco-system partners across the globe to develop integrated brand/marketing strategies, and I restructured and deployed a new digital team.I also developed the first e-commerce solution for Canada with a key partner that enabled full end-to-end campaigns and developed the first revenue metrics-led campaign, which provided a 15:1 return on our investment.I received numerous awards for my work in this role, including the Cisco "Mountaineer" award (which recognises outstanding leadership) and the Cisco "Innovation" award, for successfully changing marketing approaches and processes.
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Head Of Marketing - London 2012Cisco Jan 2011 - Jun 2013San Jose, Ca, UsI was pleased to have the unique opportunity to develop and deliver the brand strategy and marketing campaign that showcased Cisco's role as a supporter of the London 2012 Olympic and Paralympic Games. I positioned Cisco as a key partner within the business and technology sector while creating foundations for long-term partnerships. In this role, I led a team of more than 40 people and a budget of over $16 million to develop a marketing strategy that included demand/lead generation programmes and shaping the brand positioning, values, messaging, and communications strategies across all channels. The London 2012 social media campaign was the second-highest performing global social media brand campaign at Cisco, and it won the CIM social media award.
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Head Of BrandCisco Aug 2010 - Jan 2011San Jose, Ca, UsIn my first role at Cisco, I developed a brand strategy for both B2B (small, mid-size, and enterprise) and B2C markets, which integrated global and local sales strategies to create supporting campaigns. As part of this role, I supported both private and public sector accounts with marketing programmes, and I developed marketing plans to activate sponsorship/partnership of the London 2012 Olympics including digital, experiential, hospitality, and education programmes. I managed both local and extended virtual teams across sales, marketing, corporate responsibility, product management, PR, and the public sector.
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Senior Marketing Manager, Mobile PhonesLg Electronics Mar 2010 - Aug 2010Seoul, KrAs a senior marketing manager, I developed strategies for the overall UK and Ireland mobile business, building in options for service providers. I shaped media campaigns and integrated them with PR, social media, and relevant sponsorship events. I also worked with the research team to bring together future imperatives and insights for campaigns to deliver both commercial and market values. -
Project Manager, YouviewLg Electronics Oct 2009 - Mar 2010Seoul, KrYouView is a joint venture that brings broadcasters, service providers and manufacturers together to provide an integrated on-demand and linear broadcasting service. As the YouView project manager, I represented LG in all senior management meetings and liaised with internal stakeholders on progress and key decisions. I co-developed a project to help support the joint venture strategy and the LG strategy, working with the joint venture to develop all in-store, online, and below-the-line materials.
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Marketing Manager, Home EntertainmentLg Electronics Oct 2005 - Oct 2009Seoul, KrI developed marketing strategies for a variety of home entertainment products and was responsible for consumer insight, competition insight, and reports on trends that were shared with internal and external stakeholders. In this role, I managed and developed channel strategy as I worked closely with key retail accounts to develop promotional plans and marketing communications.I also worked with LG's Korean headquarters, product development teams, and European subsidiaries to identify new markets and develop products and marketing plans/initiatives.As part of this role, I managed, reviewed, and analysed sales, profitability, and return on investment. I also developed a PR strategy to increase product awareness through product launches, product awards, interviews, and news generation.
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Product ManagerDixons Retail Group Limited Jun 2004 - Oct 2005Dixons is one of the largest European electronics retailers. Key responsibilities in this role included managing the product range and sales margin, as well as monitoring market share performance for Dixons and Currys mobile phone and fixed-line product lines. I investigated and identified ways to create new opportunities and take advantage of gaps in the market, and worked with buying, planning, and operations teams to create effective campaigns. -
Product Management - Mobiles, Tv, ComputingDixons Retail Group Limited Nov 2001 - May 2004In my first professional role, I drove, monitored, and analysed sales and the effects of promotions and new categories. I implemented new merchandising initiatives, designed new systems, and launched the products to the consumer with POS, brochures, flyers, and press ads that were in alliance with key suppliers.
Daniel Aziz Skills
Daniel Aziz Education Details
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University Of HertfordshireAdvertising And Marketing Communications -
Cim | The Chartered Institute Of Marketing
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BrainstationPython
Frequently Asked Questions about Daniel Aziz
What company does Daniel Aziz work for?
Daniel Aziz works for Salesforce
What is Daniel Aziz's role at the current company?
Daniel Aziz's current role is International Expansion Lead, Product Led Growth (PLG) Marketing, Slack.
What is Daniel Aziz's email address?
Daniel Aziz's email address is da****@****ail.com
What is Daniel Aziz's direct phone number?
Daniel Aziz's direct phone number is +141586*****
What schools did Daniel Aziz attend?
Daniel Aziz attended University Of Hertfordshire, Cim | The Chartered Institute Of Marketing, Brainstation.
What are some of Daniel Aziz's interests?
Daniel Aziz has interest in Skiing, Gadgets, All Things Digital, Cycling, Running, Business News, Media, Fencing.
What skills is Daniel Aziz known for?
Daniel Aziz has skills like Product Marketing, Direct Marketing, Marketing Management, E Commerce, Powerpoint, Social Media, Stakeholder Management, B2b, Online Marketing, Consumer Electronics, Digital Strategy, Market Planning.
Who are Daniel Aziz's colleagues?
Daniel Aziz's colleagues are Christopher Ledesma, Leyla Lougheed, Carlos Romero Antimo, Jacob Berg, Sridhar R., Raunacq Raaj, Angelina Muddamalle.
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