Daniel Balbas Dulanto Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid Y Alrededores, España

Marketing . Analysis and definition of targets for marketing campaigns. Follow up activities forcampaigns in order of improve the performance. Definition and re-definition, if necessary, of thecampaign strategies. Sales monitoring and tracking. Communication with other teams and thirdparty companies for the creation and execution of campaigns through our platform.Analytics . Data analysis in order to suggest and implement “data driven” strategies. Creation ofdashboards for marketing campaigns. Competence analysis and market benchmarking forconsumer products.CRM . Definition of key contact points for customers. Creation of customer’s journeys to improvecustomer’s experience. Resolution of possible errors created by marketing activities.Technology . Project management for new technologies deployments. Proposing new tools andworking methodologies. Definition of predictive model for customer demand and pricingoptimizations.

Madrid Y Alrededores, España

More than three years working as part of the CRM team (specifically Customer Data Management team) enclosed in the Marketing department, developing data quality and crm/datawarehouse operations moreover marketing support tasks.Area: Data QualityDesign and development of procedures to prevent data quality errorsDesign and development of procedures to correct the already existing data quality errosDesign and development of data quality reports to track the process of the operationsArea: CRM/DatawarehouseBug-fixing operations in system's interfacesDesign and development of new system's interfacesDesign and development of new business processesRedesign and development of business processesSupport and maintenance operations in datawarehouse's systemsArea: Marketing SupportDefinition and extraction of target groups for CRM marketing campaignsDesign new customer segments for future use in CRM marketing campaignsDesign and development of new reports to track the progress of CRM marketing campaignsDesign and development of new tools to be used in CRM marketing campaignsSupport to CRM marketing external providers in technical operationsMain technologies used are:PL/SQLSQLOracle APEXWindows(VBS) ScriptingUNIX ScriptingMicrosoft Office

Four years working in international projects, for telco companies, deploying CRM Systems. Deustche Telekom (may 2010 - October 2011)Area: MigrationDesign of data migration functional documents (Bonn, Germany)Data migration functional documentation's localization (Bratislava, Slovakia)Delivery team lead during development phase (Madrid, Spain)Support during deployment phase (Madrid, Spain, Bratislava, Slovakia)Coodinator between legacy systems' responsibles and migration team (Bratislava, Slovakia)Technologies:Siebel 8.1Oracle 11gSQL Optimization & PL/SQLInformatica Powercenter 8.6Swisscom (may 2009 - december 2009)Area: MigrationBug-fixing support for integration tests (Madrid, Spain)Improve of sql queries and solution’s performance and database tunning (Bern, Switzerland)Support during the deploy and migration stage (Bern, Switzerland)Technologies:Siebel 8.0Oracle 11gSQL Optimization & PL/SQLO2 Germany (September 2007 - April 2009)Area: CRMDesign functional and technical documents (Madrid, Spain)Support for unitary, integration tests and during deployment phase (Madrid, Spain)CRM order management team lead (Madrid, Spain)Area: Product catalogueImplementation and support of product catalgoue's definition (Madrid, Spain)Implementation and support of management sofware for product catalogue (Madrid, Spain)Technologies:PeopleSoftOracle 9gJRules

Máster En Aprendizaje Estadístico Y Minería De Datos, Matemáticas E Informática, Apto

Data analysis and data visualization. Corrección y preparación de datos. Predictive models (classification and regression) and description.

Computer Ingineer

Project planning and team managing. Analysis and design of complex information systems. Business administration and marketing. Programming.