Daniel Barajas Email & Phone Number

Mexico City, Mexico

Ciudad De México, México

Developed strategic initiatives based upon company objectives aimed at accelerating growth in Mexico, by building direct contracts with international software and hardware brands and managing and developing relationships with more than 30 customers through different distribution channels for consumer products to major retailers, wholesalers, value-added resellers and digital channels.  Generated annual revenue of $ 4 million USD, for the company consumer division at the… Show more Developed strategic initiatives based upon company objectives aimed at accelerating growth in Mexico, by building direct contracts with international software and hardware brands and managing and developing relationships with more than 30 customers through different distribution channels for consumer products to major retailers, wholesalers, value-added resellers and digital channels.  Generated annual revenue of $ 4 million USD, for the company consumer division at the company Develop new digital distribution channels as Amazon, Enablers and Brand.com In addition to sales and marketing, responsible for all KPIs of the business unit as working capital, operational expenses, and EBITDA Show less

México

I initiated the commercial operations in Mexico within the console video game software industry for a company valued at 200 million USD in the Canadian market, serving as the exclusive representative of Sony Playstation in that territory. I successfully established a commercial operation across the entire gaming consumer market in Mexico. I sustained the company's operation in Mexico during a transitional process. Achieved sales of $50 million USD from 2007 to 2009. Opened… Show more I initiated the commercial operations in Mexico within the console video game software industry for a company valued at 200 million USD in the Canadian market, serving as the exclusive representative of Sony Playstation in that territory. I successfully established a commercial operation across the entire gaming consumer market in Mexico. I sustained the company's operation in Mexico during a transitional process. Achieved sales of $50 million USD from 2007 to 2009. Opened distribution for Synergex Products, achieving 3,000 Point of Sales in the first operational year Established relationships with key partners in the videogames industry and media companies such as Sony, Microsoft, Televisa, and others Show less

Responsible for opening distribution channels for "educational console" through video games for rural communities via cellular signal using Qualcomm's processor, which had 2 versions in the Mexican market, with retailers such as Walmart and other supermarkets, as well as coordinating marketing campaigns through Leo Burnett.  Achieved installed base of 15K units for 2 years, as requested by Qualcomm The sales of this product in supermarkets stores reached a representation of 9% of… Show more Responsible for opening distribution channels for "educational console" through video games for rural communities via cellular signal using Qualcomm's processor, which had 2 versions in the Mexican market, with retailers such as Walmart and other supermarkets, as well as coordinating marketing campaigns through Leo Burnett.  Achieved installed base of 15K units for 2 years, as requested by Qualcomm The sales of this product in supermarkets stores reached a representation of 9% of the videogames category  Recruited, trained, and assembled a sales force of 50 individuals for sales execution in Walmart stores Show less

México

HiTv was a Grupo Salinas project that preceded Totalplay prior to the concession of the pay-TV signal utilizing a digital antenna to add digital channels within the same bandwidth as those of open television channels. My responsibility was to generate the installed base in various retail chains, primarily the 1000 points of sale of Elektra, through a team of 300 people. Surpassed the expected 20,000 units in the first year of management Managed a team of 300 field sales… Show more HiTv was a Grupo Salinas project that preceded Totalplay prior to the concession of the pay-TV signal utilizing a digital antenna to add digital channels within the same bandwidth as those of open television channels. My responsibility was to generate the installed base in various retail chains, primarily the 1000 points of sale of Elektra, through a team of 300 people. Surpassed the expected 20,000 units in the first year of management Managed a team of 300 field sales representatives and defined their key performance indicators (KPIs) representing key strategies to achieve the result Show less

México

Audio & Video Wholesalers Sales Manager (2006 -2007)Play Station Division Sales Manager (2004 -2006)Department Stores Channel Sub Manager (2004-2004)Club and Supermarkets Stores Chief (2002-2004)Sales Assistant (Apr 1998 - Sept 2002)At Sony, I was provided the opportunity to learn, understand and develop the mass consumer electronics sales during a time when Sony represented 50% market share across multiple categories. During this period, sales could increase by over… Show more Audio & Video Wholesalers Sales Manager (2006 -2007)Play Station Division Sales Manager (2004 -2006)Department Stores Channel Sub Manager (2004-2004)Club and Supermarkets Stores Chief (2002-2004)Sales Assistant (Apr 1998 - Sept 2002)At Sony, I was provided the opportunity to learn, understand and develop the mass consumer electronics sales during a time when Sony represented 50% market share across multiple categories. During this period, sales could increase by over 100% from one year to the next. I was the youngest executive to become a divisional sales manager with the opening of the Play Station unit in Mexico, reaching up to 20% of Sony's sales, second only to the television category. Show less

Maestría

Medex, Dieeccion

Maestria En Administración En Curso, Económicas

Education record