Established strategic and tactical direction, identified growth opportunities for eye, face, head, and post-incident PPE business, driving all aspects of the global portfolio strategy in a BTB environment. • Reversed revenue trend and drove annual revenue gains exceeding market growth by 1.5 times, utilizing targeted regional commercialization plans with digital marketing channels and sales focus in key product categories.• Designed and Implemented upstream and downstream marketing projects. This includes new product launch plans, implementing global and regional marketing plans, supporting the go-to-market goals and working closely with the regions to support day to day operational needs.• Collaborated across product engineering, product marketing, sales and the global marketing teams to build and launch fully integrated marketing campaigns that have consistent and compelling messaging, and effective promotion to facilitate sales growth.• Defined and Collaborated on development and launch of 15 major products, introducing new technology to the market that’s has transformed the industry.• Oversaw the end-to-end portfolio within the categories – develop, manage, and execute product roadmaps linked to customer needs and willingness to pay while utilizing product positioning and considering competitive offerings and value.• Engaged with regional sales and product teams to provide and facilitate training to support and drive alignment with global strategy and boost commercialization efforts by 50%, resulting a higher activity rate and conversion rate for the sales team.• Led multifunctional team on project to reduce NPI development time and cost by 50% implemented on time and with immediate results. • Organized engineering, sales, and marketing voice of customer (VOC to identify key functionality/enhancements and monitor project progress.

Spearheaded the strategic direction and enabled growth opportunities Directed the overall marketing plan and budget. Supervised and reorganized product management team.Designed and implemented marketing-led projects, including planning new product launch, supporting the go-to-market goals, and working closely with the product teams to sustain day-to-day operational needs.Steered and administered all strategic marketing activities for the eye wear, face shields, hard hat, welding, vision screening, laser, RX, eyewash, and first aid product lines.

• Managed marketing activities for prescription safety product line focusing on innovative new product development and ground-breaking technology to diversify and extend product lines reach. • Created new vision for stagnant product line by working closely with R&D and Vendors to develop innovations.• Oversaw all marketing aspects of the prescription safety program including training, pricing, market analysis, and marketing communications. Recognized for a Honeywell Gold Award in 2012.

• Responsibility for monitoring the P & L for assigned business units.• Responsible for Key Customer sales and sales for all house accounts• Develop high level planning and management for sales representatives and customer service reps• Administer logistics of national tradeshows and assign personnel accordingly. • Responsible for budgeting tradeshows, events, product and advertising. • Coordinate product placement and materials required for annual Sales Meetings. • Oversee New England Ropes Corporation public relations and advertising firms as related to assigned business units. • Act as a liaison between New England Ropes Corporation and Advertising or PR firm, apprising them of new product and info. • Maintain high level of customer service and relations with editors and Advertising and PR firms. • Maintain high level of communication to field sales team. • Prepare the annual marketing budget. • Conduct interviews, selection and hiring when required or requested. • Continually oversee merchandising material, inventory, displays and events. • Manage, design and source new and current POP materials.• Availability to travel domestically and internationally. • Manage, create and distribute promotional material for New England Ropes Corporation product.

Managed all facets of company’s top three product lines through product design, pricing, forecasting, positioning, sales, sales support, and strategic planning. Drove sales by communicating product vision, requirements, value, strategy, and future plans to sales team, and brainstorming with graphics team to identify new market opportunities.  Increased market share from 35% to 50% with $1.5B in product sales in Minnesota alone by doubling new product releases, conducting sales calls with representatives and implementing sales incentives. Elevated brand loyalty, product awareness, and sales growth through development of key client relationships. Led cross-functional, multi-disciplinary team to develop, introduce, and sell 160+ new products while simultaneously reducing product development lifecycle and cutting development costs by 40%. Reduced product development errors by 50% and improved communication efficiency through development of innovative Excel spreadsheets and templates. Managed production schedule to maintain 98%+ fill rate and ensure on schedule product releases. Contributed to development and launch of website through product presentation and messaging recommendations, database creation, and collaboration with beta test distributors to ensure successful site implementation. Developed and presented products and corresponding sales strategy seminars to end users and state officials.