Daniel Chang Email & Phone Number

Brooklyn, New York, United States

Orange County, California Area

Orange County, California Area

• Oversee the design, development, QA and launch of the MX5, CX5, & Mazda3 model year changeover efforts for MazdaUSA.com.
• Administer the creation & launch of the 2018 Mazda6 future-vehicle landing page.
• Aid in production of over 200 OLA, social and web deliverables for Mazda’s 2017 Winter Sales Event Campaign.
• Direct project teams through the production of the 2017 Mazda & SXSW digital hub across several phases.
• Manage a multitude of banner OLA, social media, rich media, LED signage, web content & maintenance projects in tandem.
• Create and update digital project schedules and report project status and risks to internal teams and client.

Orange County, California Area

• Social media Account lead of the launch of the brand-new Mazda MX-5 RF vehicle.
• Revamped the Mazda USA YouTube channel by consolidating content and utilizing Google functionalities.
• Fostered relationships with Mazda Influencers and social media vendors.
• Supported day-to-day operations of social campaigns.
• Searched for relevant conversations or current events that Mazda USA would be able to leverage via social media.
• Curated user-generated content and amplified on relevant social channels.

Orange County, California Area

• Oversaw Mazda social channels such as Facebook, Twitter, Youtube, Vine, Pinterest and Tumblr.
• Conveyed weekly and monthly snapshot data reports to keep client up to date with social channels’ performances.
• Monitored trending conversations surrounding #Mazda and other brand related hashtags.
• Assisted in content creation, ideation, conception, copy writing and scheduling.
• Planned campaign post cadences to support Mazda brand initiatives.
• Supported strategy and integration for interdepartmental campaigns.