Daniel Marks Email & Phone Number

• Lead sales strategy over the Food & Drug classes of trade

• Manage 1 direct report and +30 Broker partners over the +40 retail customers in the Food Class of Trade (COT)• Developed the go-forward sales strategy for the Food COT and was tasked with expanding to the other COTs for BBI• Lead contract negotiations with retail, distributor, and broker partners resulting in improved terms with expected net sales improvement +15% vs YA

Ewing, New Jersey, United States

• Led all sales initiatives for Church & Dwight at Aldi growing the business to +$30MM GS, up +65.7% vs YAG in 2022 driven by full chain expansion of 3 test SKUs• Developed new relationship as Category Advisor to Aldi on Private Label and Branded assortment decisions across all House Hold products (Laundry, Dish Detergent, Cleaners, and Air Fresheners)• Led the trade execution, negotiations, and product sell in for Church & Dwight to Albertsons Companies on the Vitamins, Sexual Health, Women's Health, and Cough Cold businesses totaling $20.6MM GS and the Household business to the Shaw's division totaling $5.5MM GS

Ewing, New Jersey, United States

• Led the trade strategy and execution for the $700MM OxiClean & Xtra business• Successfully protected against the discontinuation of the $58MM Xtra business at a major retailer by creating a new size offering which simultaneously eliminated a -$2.4MM trade risk and improved the Brand's profit margin at the retailer by +1700bps• Managed the Fabric Care price increase execution across 9 Brands, effectively communicating inputs to Field Sales, & leading supply chain execution on customer load-in• Led the largest 2021 CHD forecast product launch ($44MM): overcoming regulatory and supply constraints & redesigning Brand strategy for the launch to maximize profit

Ewing, New Jersey, United States

• Managed over one direct report the sales planning and execution for the $426MM Personal Care SBU portfolio• Grew the Personal Care SBU's Net Sales for the first time since 2014 including growing Oral Care's Net and Gross Sales and gaining +3 incremental distribution at WM for the first time on Oral Care since 2015 which led to continued growth• Spearheaded key Q4 Oral Care Holiday programs growing Marketing Profit +$700M despite Gross Sales declines of -$600M, a +470bps increase in Marketing profit % due leveraging simplified displays and improved product mixes across the portfolio• Led a 3 year strategy taskforce for the Personal Care SBU to align Brand, New Product Development, & Field Sales on growth initiatives, funding requirements, and retailer buy-in to ensure long term success

Ewing, Nj

• Led the strategic development of new item launches and channel programs on Spinbrush, Orajel and A&H Dental Care in the $330MM Oral Care portfolio• Successfully executed a price increase of 20% over a key portfolio driver resulting in +3.6pts Dollar Share in the segment and +13.3% Dollar Sales growth• Managed the cross functional teams over a Brand relaunch via Market Research, New Product development, pricing & promotional analysis, and customer presentations• Expanded key holiday programs gaining +$1MM in additional display support at a key strategic customer

Ewing, Nj

• Led the execution of channel programs/materials on Trojan, First Response and other brands in the $400MM Family Planning portfolio• Business unit lead on eCom, helping drive +$2.3MM (+14%) growth in 2017• Created sell-in story for Family Planning at BJ’s resulting in new distribution of Trojan and First Response valued at +$1MM in annual volume• Developed promo reduction story with Target team to successfully reduce Condom promo frequency resulting in +6% Dollar Sales growth vs rest of market• Led Food customer line review and created category story resulting in the removal of 2 competitive brands, +12 C&D SKUs, and +$250k incremental Gross Sales

Ewing, Nj

Consulted in an Associate Brand Manager role on Trojan Condoms• Managed a cross-functional team and creative agencies to implement brand strategies for growing compliance for Trojan Condoms.• Developed a new offering with projected Gross Sales +$200k-$500k in 1st year including consumer and competitive analysis, sales forecasting, managing packaging procurement, as well as packing design and artwork.• Performed data analysis on daily sales, new products performance, and review of current products for possible discontinuation using Nielsen as well as in house data to determine consumer insights.• Managed the Trojan Professional program's budget, website redesign, and other marketing activities to enhance the brand image and increase sales of Trojan products to healthcare professionals.

New Jersey

• Youth soccer development for individuals and teams• Practice coordination, planning and execution

Raritan, Nj

• Managed Internal Roadmap for the Strategic Customer Group. Identified new tools across key therapeutic areas (diabetes, cardiovascular, oncology, etc.) that could be developed and reviewed them for updating.• Created training videos, user guides, flashcards, and led training sessions on the Roadmap for the group and cross-therapeutic business partners. • Developed marketing materials for internal and external stakeholders to strengthen the SCG Brand including flashcards, presentations, direct mail campaigns, and email campaigns.

Titusville, Nj

• Developed health plan and health system customer sustainability presentation tools for national account teams in Managed Markets and Institutional Business Groups which led to expanded stakeholder access.• Created the sustainability training strategy and foundational learning platform for account teams.• Conducted ‘voice of customer’ sessions with national account teams and executive leadership to identify common needs across customer base and sales teams and create strategic alignment.

Elon North Carolina

• Supervised staff of 12 students for spring season to ensure efficient execution of 90+ yearly Division I sporting events (200-12,000 attendees), including event logistics, security, equipment staging and breakdown, and all troubleshooting issues.• Designed web content that delivered improved brand identity for all sports teams• Coordinated 27 summer athletics camps, with 50 to 300 attendees, timely scheduling of all programs, facility prep, and meals service arrangements.

Elon, Nc

Assisted in daily activities of facilities, marketing, and fundraising personnel• Performed high-quality customer service to customers• Organized facilities and equipment• Met with donors during "Night of the Phoenix" fundraiser, helped raise $45,000+

Elon, Nc

• Provided high-quality customer service to 100+ weekly attendees for sporting events throughout campus• Designed banners, pamphlets, and posters to advertise Elon athletic events and increase exposure to the local community• Developed and delivered a direct marketing email campaign that targeted 5,000+ students, faculty, staff, and alumni to increase brand engagement

Elon, Nc

Coordinated setup and breakdown equipment for eight athletic facilities on campus and at the Greensboro Coliseum, for events with 200-12,000 attendees, achieving 100% on-time completion for all 200+ events • Supervised in-game promotions for major sponsors—Bojangles, Marriott Hotels, Best Western Hotels—to build brand awareness

Masters Of Business Administration (Mba), Dual Concentration: Marketing; Sport Management

Bachelor Of Science, Sport And Event Management

Activities and Societies: Going Yard For Youth, Intramural Soccer, Intramural Basketball, Intramural SoftballPresident's List 2010-11 MVP.

Education record

Activities and Societies: Varsity Soccer Captain2005-06 and 2006-07 1st Team All Conference at Sweeper (Soccer) 2006-07 All Union County.