Daniel Sweeney Email & Phone Number

• Plan, implement, and measure strategic cross-channel advertising and marketing campaigns to grow brand presence, generate inbound leads, opportunities, pipeline, and support customer upsells
• Analyze performance data to cull insights and key learnings to inform strategic adjustments and optimizations, including:o Reviewing historic engagement and behavior data via Hubspot and Demandbase to develop strategic.
• Present data analytics, campaign results, findings, and strategic recommendations to key stakeholders, spotlighting campaign performance against platform, lead, and pipeline goals and benchmarks
• Develop demand generation and campaign attribution programs to ensure optimal budget allocation and strategies for full-funnel campaigns. Ensuring all campaigns have proper placement in the sales funnel, driving brand.
• Support owned-channel lead nurture and loyalty campaigns through data-informed strategic audience segmentation and messaging via Salesforce, Hubspot, Google Analytics, and past campaign performance
• Ongoing collaboration with internal stakeholders to align on respective department’s lead nurture, customer upsell, churn reduction, and pipeline goals

Dallas/Fort Worth Area

• Direct, develop, implement and measure successful digital marketing strategies to support client and agency goals, leveraging numerous tactics and channels, including paid and organic social media, email, native.
• Account experience spans retail, non-profit and B2B; internally, integrate with executive leadership, public relations, social/content, web design/development and creative to support internal and external efforts
• Establish measurement frameworks, including key performance indicators (KPIs) and attribution models, tracking performance by channel, campaign, content, creative and audiences through Google Analytics, Hubspot.
• Execute competitive and ad-hoc analyses to identify gaps and opportunities for sales and lead acquisition growth
• Audit client and competitor digital channels, identifying trends and anomalies
• Collaborate with client to promote insights and findings from measurement

• View content at link below
• Create daily (M-F) team appointment reading piece (500-900 words) highlighting all aspects of University of South Carolina athletics, with a daily audience of 22,000 readers
• Closely monitor developing stories and game results to craft engaging blend of news and editorial team-driven content
• Develop unique voice to deliver news, opinions and a variety of weekly sections ('Gamecocks World Champ', 'Feel-Good Flashback', 'Carolina Kayfabe') all while adhering to Cox Media Group standards and SEO best practices

• Manage all digital marketing efforts and initiatives
• Implement Hubspot and outline all marketing automation efforts
• Oversee creative development, design, stakeholder approval and distribution of all digital marketing pieces and campaigns
• Develop email marketing program for multiple channels (Core, International, Designer, Private Label) and list of 80,000+ addresses
• Create and manage multiple promotional events, offering in-person and digital marketing support to tradeshows, showroom events, etc.
• Manage all social media accounts and campaigns – growing @ArteriorsHome’s Instagram following from 14,000 to 100,000+ in less than 24 months

Dallas, Texas

• Manage the Discovery, Design and Development stages of website design/development projects for dozens of clients including Evite and TCU
• Communicate directly with clients on budgets, timelines, progress and revision stages – organizing feedback, revisions, edits and approval
• Set project milestones and ensure all deliverables, deadlines and specifications are met and all work falls within the budget and scope of work
• As project lead, manage and coordinate with graphic designers, front-end and back-end developers –using BaseCamp and Teamwork Online
• Create, develop and execute marketing plans including social media marketing, email marketing, content marketing and SEO
• Administer Google Adwords and SEO-boosting campaigns, using extensive keyword research, messaging creation and budget management

Dallas/Fort Worth Area

• Develop full communication plan and strategy across various channels, with regards to target audience, medium and client’s brand voice
• Carefully craft client brand, from slogan and tagline development to overall tone and voice
• Create copy for client websites, marketing collateral, ads and other branding materials
• Oversee integrated social media campaigns and provide daily content updates for Duncan/Day and client social media pages
• Write and manage internal and client blogs and content marketing pieces, incorporating best SEO practices and distribution tactics
• Lead internal and client PR efforts, including press release writing, targeting and distribution

Dallas/Fort Worth Area

• Crafted feature stories, press releases, social media copy and various print/web ads for 400+ partners
• Launched and maintained MultiView’s social media presence via Facebook and Twitter
• Tracked traffic and overall web metrics for MultiView’s online buyer’s guides
• Coordinated product marketing and promotional efforts with complete association partner network

Nationwide

• Served as the public face of Firefly’s On The Fly Football Tour, traveling in branded and wrapped recreational vehicle for six months
• Generated brand awareness and visibility at sporting events all across the country
• Built brand loyalty via recruitment and reinforcement through Facebook page, Twitter handle, QR code campaign and WordPress blog (in coordination with Zehnder Communications)

Charleston, South Carolina Area

• Handled media requests (including player and coach interviews) and managed press box
• Composed advertisements, media guide/game-day programs, post game stories and press releases for team events
• Updated team’s website - uploading images, releases, stories and videos daily

Greater Atlanta Area

• Helped orchestrate promotional events at sporting contests throughout metro Atlanta
• Assisted in road show production, including dealing with professional athletes

Columbia, South Carolina Area

• Organized target demographic data and developed handbook for client’s fundraising efforts
• Wrote brochure copy, press releases and select web content for clients

Columbia, South Carolina Metropolitan Area

• Managed online ad placement and ad value analysis
• Promoted exhibits and events in coordination with local media

Atlanta Metropolitan Area

• Helped orchestrate promotional events at sporting contests throughout metro Atlanta
• Assisted in road show production, including dealing with professional athletes