Has led turnaround and performance improvement projects across various sectors, including retail, logistics, reinsurance, and pharmaceuticals.

Global Marketing and Sales Director, leading the business in 90 countries, on all continents.Main Achievements:- Growth plan developed and implemented: Increasing EBITDA by 3,0x / Increasing Gross Margin by 15p.p / 3-year CAGR of 15% (Before COVID-19, the annual sales growth was 27%)- Brand Repositioning- New Commercial Policies implemented- Compensation and benefits policy implemented based on meritocracy- Successful launch of several soft and RGP contact lenses.-… Show more Global Marketing and Sales Director, leading the business in 90 countries, on all continents.Main Achievements:- Growth plan developed and implemented: Increasing EBITDA by 3,0x / Increasing Gross Margin by 15p.p / 3-year CAGR of 15% (Before COVID-19, the annual sales growth was 27%)- Brand Repositioning- New Commercial Policies implemented- Compensation and benefits policy implemented based on meritocracy- Successful launch of several soft and RGP contact lenses.- Launch of Solótica own ecommerce: www.solotica.com (B2C) - New global strategy implemented: Pricing / Go to Market / Branding- Sales BI developed and implemented- Customer Satisfaction increased from 83% to 96%- S&OP process improvement Show less

Head of Sales, leading Medical Detailing, Pharma KAMs, Probiótica KAMs, Government Sales, S&OP and Sales Administration teams. Main achievements:- Sales teams deployment, increasing productivity and achieving 104% of 2017 Sales Target- S&OP process successfully implemented, assuring one set of numbers and reducing obsolescence by 51% in one year

Marketing and Sales Head for Bausch+Lomb and Valeant business:- Bausch+Lomb: Contact Lenses, Lens Care, Surgical and Pharma- Valeant: Dermatology and Pharma (Including Central Nervous System) Support areas under my responsibility: Market Intelligence, Sales Force Effectiveness, Sales Administration and Events & CongressMain achievements:- Turnaround plan implemented, restructuring the commercial area, integrating business, motivating and engaging people and maximizing EBITDA… Show more Marketing and Sales Head for Bausch+Lomb and Valeant business:- Bausch+Lomb: Contact Lenses, Lens Care, Surgical and Pharma- Valeant: Dermatology and Pharma (Including Central Nervous System) Support areas under my responsibility: Market Intelligence, Sales Force Effectiveness, Sales Administration and Events & CongressMain achievements:- Turnaround plan implemented, restructuring the commercial area, integrating business, motivating and engaging people and maximizing EBITDA (7pp EBITDA increase). Show less

Same role from the previous positionMain achievements:- Turnaround of the Contact Lenses business, switching from an exclusive distribution to a direct sales model. EBITA positive impact of 20p.p. and lead-time reduction of 70%.

Vision Care Head: Contact Lenses and Lens Care Business - Areas under my responsibility: Marketing, Sales, Training and New Business Development. - Manage of 10 Contact Lenses Exclusive Distributors- Key Brands: Renu, Biotrue, Boston, Purevision, Soflens, Star Colors, Natural Look

Managed the Contact Lenses Business, including Spherical, Colored, Toric, Multifocal, Traditional and RGP Contact Lenses- Led Sales Force Targeting and Sizing Project- Developed marketing programs with Ophthalmologists and Optical Shops- Redesigned Portfolio/Brand positioning driving up B+L Market Share

- Procurement Transformation from a transactional to a strategic function. - Development of the first Procurement Strategic Plan (Key tools: Portfolio Analysis, Swot Analysis, Porter’s Five Forces, CIPS and ISM guidelines)- Local and Global Strategic Sourcing Projects (At. Kearney Methodology) - Development of a full eProcurement project.- SRM (Supplier Relationship Management) implemented with key suppliers.Main achievements:- Cost Reduction Savings represented… Show more - Procurement Transformation from a transactional to a strategic function. - Development of the first Procurement Strategic Plan (Key tools: Portfolio Analysis, Swot Analysis, Porter’s Five Forces, CIPS and ISM guidelines)- Local and Global Strategic Sourcing Projects (At. Kearney Methodology) - Development of a full eProcurement project.- SRM (Supplier Relationship Management) implemented with key suppliers.Main achievements:- Cost Reduction Savings represented 2,73% of the sourceable spend. (12% higher than the average saving from the pharmaceutical market. Source: Caps Research Institute)- Cost Avoidance Savings represented 2,6% of the sourceable spend. (117% higher than the average saving from the pharmaceutical market. Source: Caps Research Institute)- ROI (Return of Investment) of the Procurement Area: USD 5- Payment Term Increase of 72% (From 29 to 50 days) - Procurement Lead Time Accuracy increased from 58% to 96%.As a result of this Procurement transformation process, the Latin America President nominated the Brazilian Procurement team to the Chairman’s Excellence Award. Show less

- S&OP Coordination (Sales and Operations Process) - Monthly sales forecast submission to the Latin America Region.- Demand and Stock-In-Trade management, assuring healthy and sustainable sales.- Business Cases regarding trade margin, sales campaigns, discount analysis, etc- Support on trade loading initiatives, new products launch, etc.- Commercial Policy management - Accountable for several initiatives, aiming to minimize the generics entry impact.- Sales and… Show more - S&OP Coordination (Sales and Operations Process) - Monthly sales forecast submission to the Latin America Region.- Demand and Stock-In-Trade management, assuring healthy and sustainable sales.- Business Cases regarding trade margin, sales campaigns, discount analysis, etc- Support on trade loading initiatives, new products launch, etc.- Commercial Policy management - Accountable for several initiatives, aiming to minimize the generics entry impact.- Sales and Discount reports- Presentation of the Brazilian affiliate results for the Latin America region, through video conference on a monthly basis. - Support to the CRM area (Customer Relationship management) regarding expenses management. Show less

- Acted as a financial partner to the Marketing and Sales business units such as Oncology and Critical Care, and also other areas that do not generate demand such as G&A, R&D and Marketing Support. Helped them managing their sales and expenses budgets forecasts.- P&L management (planning and actual figures management). Results were presented and discussed on a monthly basis to the general manager and Lilly directors.- Business Cases (New product's launch and other investments… Show more - Acted as a financial partner to the Marketing and Sales business units such as Oncology and Critical Care, and also other areas that do not generate demand such as G&A, R&D and Marketing Support. Helped them managing their sales and expenses budgets forecasts.- P&L management (planning and actual figures management). Results were presented and discussed on a monthly basis to the general manager and Lilly directors.- Business Cases (New product's launch and other investments analysis)- Coordination of the Brazilian affiliate reports (Local and external)- Direct contact with headquarters in Indianapolis, IN with regards to Financial Reporting, Business Planning, and also changes in the affiliate structure.- Part of the team accountable for the new Lilly design.- Implementation of the new planning system (Hyperion) Show less

Negotiation, Project Management, Outsourcing, SLA Management, Sourcing Strategy Development, External Relations, Contract Managament, People Development, eSourcing, Procurement Services, Travel Auditing Process

This job rotation project was a great opportunity to get the whole picture of a company.Main areas: Human Resources, Social Responsability, Communication, eCommerce, Procurement, Manufacturing, Taxes, Accounting, Treasury and Financial Planning.