Daniel Butler Email & Phone Number

Detroit, Mi, Us

As an Email Marketing Specialist at Guitar Tricks, I focus on email marketing and promotion scheduling for an online guitar education platform with over 4 million subscribers.Some of my day-to-day responsibilities include:• Strategic development, implementation and management of all email campaigns• Direction of messaging with control over creative process, content management, segmentation, scheduling and communication frequency• Measurement and reporting on outcome of click through rate, conversion, open rate and other key metrics• Management of monthly promotion calendar• Negotiations with top music brands and distributors for periodic gear giveaways• Management of all content on the Guitar Tricks blog• Writing and posting weekly articles

As a Marketing Specialist at Guitar Tricks, I handled email marketing and blog management, and also managed the operations of the affiliate program for an online guitar education platform with over 4 million subscribers. Some of my day-to-day responsibilities included:• Strategic development, implementation and management of all email campaigns• Direction of messaging with control over creative process, content management, segmentation, scheduling and communication frequency• Measurement and reporting on outcome of click through rate, conversion, open rate and other key metrics• Proactive research and recruitment of affiliates• Assessment of affiliate applications and onboarding of new affiliates, correspondence with current affiliates• Monthly affiliate payment processing• Weekly fraud checks• Management of all content on the Guitar Tricks blog• Writing and posting weekly articles

As an eCommerce Merchandiser / Channel Partner Specialist at Vintage King, I handled the management of the cooperative marketing program, as well as eCommerce merchandising operations.Some of my day-to-day responsibilities included:• Coordinating meetings, briefs, activities, and projects with brands to develop cooperative marketing efforts • Driving these projects with the internal Marketing department, freelancers and brands• Sharing in documenting cooperative budget spend and assistance with reconciling invoices/bill credits with Accounting• Moderation and publishing of product reviews, testimonials, and other user-generated content• Creation of CMS pages for various brand, product, event and/or campaign activities• Working collaboratively with other members of the Marketing team to facilitate email campaigns, events, content development, social activities including advertising and paid search campaigns• Traveling to trade shows like the summer and winter NAMM conventions• Oversight of company portals as well as outside freelancers to complete photographer and other asset creation• Researching, retrieving and formatting the details for products in Magento• Reviewing assets to ensure the best quality assets are used for each product listing• Properly categorizing products, embedding videos and creating related product associations• Utilizing a combination of spreadsheet applications, import/export tools and FTP clients to perform batch catalog updates• Managing, uploading and scheduling the implementation of assets for promos and sales which include graphics, web banners and pricing• Updating outdated information and correcting inaccuracies throughout the catalog on a regular basis

Greater Chicago Area

As a Copywriter / Guitar Merchandiser at zZounds, I handled copywriting, product merchandising and brand marketing as it related to guitars, basses, amps and effects.Some of my day-to-day responsibilities included:• Writing and building templated email marketing campaigns, sent to a list of over one million subscribers daily using an ESP• Conducting regular conference calls and meetings with brands like Fender, Gibson and Taylor to coordinate marketing efforts• Attending the summer and winter NAMM shows to attend meetings and influence buying decisions• Writing content for the zZounds blog on the Wordpress platform• Using Adobe Creative Suite to edit photos for website and blog use• Planning and executing video shoots for musician interviews and new product demos• Aiding in the management of Facebook, Instagram and Twitter accounts• Maintaining web copy and SKU information via CMS software• Planning zZounds-sponsored events and contests in tandem with leading music gear brands

Greater Chicago Area

As an Account Specialist at zZounds, I performed an array of accounts receivable and general collections tasks as they related to the installment payment plan offerings at zZounds.com. Some of my day-to-day responsibilities included:• Maintaining correspondence with customers via email to answer questions and resolve payment issues• Speaking with customers over the phone to make payment arrangements and resolve issues• Processing a high volume of credit card payments via Chase Paymentech• Applying detailed notation to customer accounts in regards to payment arrangements and service issues

Greater Chicago Area

I began working at zZounds in October 2011 as a Gear Expert / Customer Support Representative. My role was to be the first point of contact for the website via phone and email, aiding customers with anything they needed, from help with buying decisions to technical support to issues with their orders. Some of my day-to-day responsibilities included:• Maintaining correspondence with customers via email to answer questions and resolve issues• Speaking with customers over the phone to aid in buying decisions, resolve issues, place orders, process returns, etc. • Spot-checking the website for errors in web copy, spec info and report it to product merchandisers• Participate in weekly gear training sessions with vendors like Fender, Gibson, Bose, Novation, etc.

Lexington, Michigan

During the summer of 2011, I worked as the Day of Show Manager for the Lexington Music Theatre Co., a 500-cap music venue in Lexington, MI. Since the Venue Manager’s responsibilities revolved around general hospitality and customer service, my responsibilities as the Day of Show Manager were much more focused on the artists and the operations of the venue itself.Some of my day-to-day responsibilities included:• Coordinating and reviewing artist technical and hospitality riders• Aiding the live sound engineer in preparing the board and stage for each night’s show• Assisting bands and/or their crew with load-in and load-out• Checking all sound and lighting systems prior to each show• Acting as a stage manager during soundchecks and changeovers to ensure they happened in a timely manner• Monitoring aspects of ticketing, from box office sales to working the door when needed*LEXMTC has since closed and re-opened with new owners as Lexington Village Theatre

Greater Chicago Area

For two years I worked as an Administrative Assistant for the second-largest department at Columbia College Chicago. During my time with the department, I was responsible for a wide variety of office administration tasks, while also serving as the first point of contact for the department, its professors and incoming students.Some of my day-to-day responsibilities included:• Operating the department’s front desk, answering all incoming phone calls, greeting visitors, accepting deliveries, distributing mail, etc.• Maintaining appointment books for educational faculty• Providing technical support to the departmental offices and classrooms• Completing high volume copy jobs on a daily basis• Completing lengthy data entry assignments pertaining to curriculum and scheduleofferings• Running errands on behalf of the department, including delivering interdepartmental paperwork and payroll information, making purchasing runs, and coordinating meetings and events for faculty