Daniel Ray Email and Phone Number
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It can be challenging to keep development and market messaging focused on a product’s core value proposition to customers. I enjoy leveraging well-designed product management/marketing processes, market intelligence, and customer perspectives to ensure organizations keep that focus.I believe it’s more important than ever for organizations to be evidence-driven, open-minded, and flexible when it comes to their product strategy. I have extensive experience in leading cross-functional collaboration to drive product portfolio strategy. I am an excellent communicator with a knack for bringing overall value propositions to life. If you review my profile (or my personal website ► www.danielraymba.com), you’ll find that I have extensive experience with managing large teams virtually, including internationally. I have been involved with cultivating product launch and go-to-market strategies and managing business strategy.My background includes agile development projects, where I have designed value propositions, developed user personas, and set roadmap priorities. And I have experience navigating complex projects for overseas clients. A listing of my core competencies includes:✓ Product management/marketing leadership✓ Virtual management of global teams✓ Product roadmap strategy✓ Cost and margin analysis✓ Sales training and support✓ Market intelligence and analysis (U.S. and global)I am available to discuss new opportunities in the Chicago area or through remote work, please contact me at dr1972@gmail.com or 630.926.8746.
National Restaurant Association
View- Website:
- restaurant.org
- Employees:
- 643
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Director Of Product ManagementNational Restaurant Association Jan 2022 - PresentChicago, Illinois, United StatesAs part of division reorganization, promoted and assigned to manage product management team responsible for food safety training and certification portfolio generating $70M+ in annual revenue. • Providing business strategy and market intelligence for ongoing technology transformation initiative.• Partnering with division leaders to reform business processes for new organizational structure.• Managing team to adjust overall portfolio for revenue growth and increased margins.
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Senior Product ManagerNational Restaurant Association Jun 2018 - Jan 2022Greater Chicago AreaDeveloped and executed the strategic plan for a new career development training and certification product line. Worked with technical and content development teams to build a customer-focused solution with a strong value proposition. • Managed initiative to pilot a new subscription services business model intended to create recurring revenue stream. • Drove the successful launch of long-gestating product line designed to diversify organizational revenue profile.• Framed business requirements, partnered with technical vendors, and helped establish Agile development processes for technical transformation initiative linked to product launch. • Partnered with Marketing, Sales and Finance to execute the go-to-market strategy for the new product line.
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Product Management & Marketing ConsultantEdmetrics Associates Inc. Aug 2017 - Jul 2022Schaumburg, IlProviding product management and marketing expertise as an associate of consulting company specializing in the education management market. Working with clients on market research analyses, product portfolio & roadmap support, and product margin & revenue analyses. Supporting go-to-market strategy, marketing communications and initial branding guidance in start-up environment. -
Director Of Marketing, Technical SolutionsHoughton Mifflin Harcourt Aug 2016 - Jun 2017Itasca, IlDrove overall product marketing and communications strategy for HMH’s K-12 technology solutions, including platforms and interoperability. Articulated technical platform requirements while optimizing customer experience. • Guided go-to-market strategy for launch of next-generation, in-development online learning system supporting new core basal programs with $45M revenue impact.• Directed marketing strategy and campaign for intervention software as a service (SaaS) renewals and subscriptions with $20M annual revenue stream. -
Digital Program ManagerPearson Feb 2014 - Aug 2016Greater Chicago AreaFramed user requirements for online programs and platforms for international K-12 education markets. Managed agile development and value proposition of software components for next-generation products.• Hired and directed global development team to build online modules focusing on math and science teacher professional development as part of multi-year $8.2M contract with overseas client.• Directed $3M partnership with overseas digital production vendor, creating 660 hours of Arabic content.• Managed internal team, freelancers and 3rd-party partners to complete 375 modules in 2 years. -
Educational Consultant, Professional Development InternationalPearson Oct 2011 - Feb 2014Chicago, IlManaged development of blended professional development products, targeting K-12 teachers in emerging global markets.• Recruited and supervised internationally based freelance staff for development of blended and online professional development products, building three K-12-teacher-focused courses, consisting of 12 modules.• Evaluated and hired 3rd-party development vendors for production of digital eLearning assets.
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Vice President, Product ManagementPearson Education Jan 2009 - Nov 2010Created and directed product management team in start-up environment following major business unit restructuring. • Directed professional development business line strategy and roadmap for $25M annual business.• Drove portfolio strategy and priorities by directing market gap analysis, evaluating assets, and building business cases. • Developed profit-and-loss tools for assessing product lines and driving development plan.• Devised strategy for $15M portfolio, directing research to align existing assets with market needs.• Launched three products in new market segment by directing low-cost, external development resources.
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Director, Product Management (Curriculum Group)Pearson Education Feb 2008 - Jan 2009Managed legacy alternative and supplemental instructional product lines for K-12 science curriculum group.• Led partner selection process for supplemental kit business with $40M annual revenue potential.• Preserved legacy customer relationships by designing low-cost, online solution for replacing out-of-print components.• Executed strategy for custom publishing services, providing low-cost market differentiation in state adoption markets.
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Director, Product Management (Professional Growth)Pearson Education 2007 - 2008Managed teacher-consumer services product portfolio and relationships with external partners. • Analyzed pricing strategies with Finance, developing more accurate cost models.• Increased revenue potential and developed model to support product line market shift.• Developed launch strategy in expanded segment, leading discussions to adapt assets and refine value propositions.
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Product ManagerPearson Education 2004 - 2007Managed product line strategy and market positioning for new product line launch. Led cross-functional initiative to align sales, marketing and development.• Increased market reach by utilizing research and competitive analysis, driving product line extension• Managed 3-city, $50K focus group project to inform go-to-market strategy and clarify user needs
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Brand ManagerPearson Education 2003 - 2004Promoted to brand manager; directed marketing activities for launch of K-12 institution-level product lines during complex, post-merger integration period. • Developed strategic marketing plan for launch of 4 new product lines, targeting $15M revenue• Enhanced product line revenue potential by developing internal sales channel positioning• Managed creative and messaging development for trade show exhibits, launching new product lines
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Marketing CoordinatorPearson Education 2001 - 2003Created and produced all marketing communications materials needed to support multiple lines of distance-learning master’s degree programs and graduate-level professional development courses. • Developed positioning strategy and direct marketing campaign for $12M-revenue product line• Generated $2.4M in potential sales by designing marketing campaign for new product launch• Improved lead generation 200% by creating and developing innovative direct mail messaging
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Marketing ExecutiveMars 2112 Restaurant 2000 - 2001Managed marketing strategy for launch of $8.5 million entertainment restaurant targeting families and corporate events. Directed public relations consulting firm and acted as on-air representative during launch campaign.
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Creative Services ManagerIdeation Creative Management 1999 - 2000Responsible for managing client relationships and guiding client creative decisions on marketing and advertising projects. Conceptualized and executed design for projects including product catalogs and magazine advertisements. Developed and implemented workflow procedures in start-up environment to minimize costs and create scheduling efficiencies.
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News Design EditorCopley Chicago Newspapers 1997 - 1999
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Copy Editor/Page DesignerKane County Chronicle 1994 - 1997
Daniel Ray Skills
Daniel Ray Education Details
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Cross-Continent Program -
Journalism And Mass Communication; English
Frequently Asked Questions about Daniel Ray
What company does Daniel Ray work for?
Daniel Ray works for National Restaurant Association
What is Daniel Ray's role at the current company?
Daniel Ray's current role is Product Management & Marketing Leader | MBA | Driving Product Strategy & Message.
What is Daniel Ray's email address?
Daniel Ray's email address is da****@****hco.com
What is Daniel Ray's direct phone number?
Daniel Ray's direct phone number is +163092*****
What schools did Daniel Ray attend?
Daniel Ray attended Duke University - The Fuqua School Of Business, Drake University.
What are some of Daniel Ray's interests?
Daniel Ray has interest in Kids, Cooking, Aviation, Electronics, Home Improvement, Reading, Sports, Home Decoration.
What skills is Daniel Ray known for?
Daniel Ray has skills like Product Management, Cross Functional Team Leadership, Competitive Analysis, Marketing Strategy, Market Research, Management, Marketing Communications, Strategy, Educational Technology, Project Management, Product Marketing, Content Development.
Who are Daniel Ray's colleagues?
Daniel Ray's colleagues are Delmy Vasquez, France Montefiore, William Vivian, Liz Watkins, Hazrat Karlok, Peter Kilgore, Jan Anosi.
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