Danielle Beck Email & Phone Number

Venice, Ca

Funstrs is a full service creative agency, Specializing in creating fun and engaging campaigns for brands all of sizes.Established in 2015, Funstrs Inc. works with clients to design clever, on brand, image driving campaigns that drive the bottom line goals.• Brand Analysis + PositioningContent • CreationSocial Media Strategy + ImplementationPublic + • Media Relations guidance• Content Curation• Strategic Partnerships• Brand Ambassador Program management • Event Production + Experiential Marketing

Venice, Ca

Owner and Co-creator of Bristols 6. Established in 2002, Los Angeles-based Bristols 6 is Hollywood’s favored brand of innovative undergarments and fit-perfecting fashion fixes. In our growing range of products, Bristols 6 offers functional and stylish solutions for any dressing challenge that will keep customers feeling confident and stylish, without showing more than they want.

Huntington Beach, Ca

• Develop and managed comprehensive marketing strategies and annual marketing budget for the Roxy brand.• Managed and directed the creation of all marketing materials. • Supported and helped lead the brand to 2 years of 10-16% increase in sales in 2012-2013. • Launched first ever footwear campaign to support the companies fastest growing division.• Designed and implemented year round retail marketing plans. • Help create and manage the global marketing strategy and budget.• Develop and execute marketing strategies, advertising campaigns, branded integration programs, collateral pieces, website development, organize trade shows, and PR. Maintain significant relationships with numerous sponsored athletes and corporate partners. • Helped rebuild and restructured the current department to keep up with all new digital marketing platforms.• Managed the creative department (8 people), as well as outside creative agencies.• Managed the Global Contemporary Designer Collaboration with Diane Von Furstenburg. Curated the positioning, look and feel, and marketing plan for the launch. Brand saw a 94% sell through online in the first 4 days of sales. • Oversaw all major athlete contracts and marketing plans associated with elite athletes.• Managed the Outdoor Fitness positioning, marketing strategy and launch of Roxy's Fitness Brand.

Huntington Beach, Ca

• Develop and manage comprehensive marketing strategies and annual marketing budget for the brand, with a focus on surf and snow programs/activations.• Responsible for all entertainment projects for the brand to include: concept generation, budget, packaging, distribution and marketing.• Interface with all departments, product managers and regional representatives to implement programs into key markets and new products.• Collaborate with global marketing departments to ensure consistent brand image and effective resource utilization across all programs and creative products. • Multimedia: Produce, script, and direct multimedia/commercial pieces for web, sales, and hype purposes.• Help create new corporate partnership platforms for events and athletes. Responsible for sourcing and managing both new and existing partnerships. • Ambassador for the brand: Responsible for internal and external marketing presentations, and television interviews for the Roxy brands. • Help create and manage Public Relations plans for the brand. Maintain relationships with key media.• Manage two direct reports, 65+ athletes, and staff filmers/photographers.• Responsible for Roxy’s sponsored sports and cultural events on national and regional levels.• Coordinated and participated in new division launches. (i.e. skis, athletix)• Oversaw all core photo shoots, athlete contracts, catalogs, advertising direction, media buy, point of purchase, and budgets for all core programs. Create and communicate the vision for the creative direction.• Help develop relevant core products (i.e. wetsuits, hard-goods, outerwear, athlete signature products, and boots).

Huntington Beach, Ca

• Coordinated and drove sales at the retail level. Acted as the liaison between marketing and sales departments, working hand and hand with clothing representatives and retail marketing teams to increase sales and brand momentum. Worked with key core retailers to plan and execute grass-root retail events, consumer tie-ins, and brand communications. Created and executed sales contests, GWP’s, and built strategies to dominate sales at retail level. • Created and managed Roxy’s Surf and Snow teams. Discovered and managed over 70 athletes. Negotiated all athlete contracts, managed all photo shoots, core ads and collateral for surf and snow programs.• Created and developed sponsorship strategies and objectives for new events, including the Roxy Chicken Jam, the first ever women’s stand alone snowboard contest. • Created Roxy’s first athlete signature series for the 2006 Olympics. This signature line is now successfully sold globally in all key territories.• Produced/directed Roxy’s global Surf film “Shimmer”. Handled all packaging, distribution, and premieres related to the film. • Nominated as Top 10 Most Influential Women in Actions sports by Transworld in 2010.• Host/TV Broadcast/, co-host – “Surfer Poll awards 2004,voice over–ASP Women’s world tour.

Huntington Beach, Ca

On-camera host for nationally broadcasted television Show. Perform one-on-one and group interviews, news features, human-interest stories and stand-ups. Develop storyline, creative ideas and Also served as a Producer.