Danielle David Email & Phone Number

San Francisco Bay Area

Develop assortment plans, product selection, vendor negotiation and marketing to maximize department brands in conjunction with managing the processes to achieve sales, margin and inventory turn. Identify opportunities and recommend new products or concepts for the department as well as shop strategies and key item positioning while also collaborating with in house design team on development of new brands, seasonal assortments and trend direction. • Directly responsible for managing Career Collections, Levi’s brand, Career Separates and Seventeen brand departments which cover about 23% of the total buying office. YTD these departments are running flat to plan and for Q2 up 3% to LY and up 9% to plan.• Launched the new Seventeen apparel brand in 450 doors in July, including 10 shops with a fully integrated experience for the junior customer and brand page on Sears.com and ShopYourWay.com, by working closely with licensee designers to develop an assortment that’s trend right and relevant to the target consumer. • Collaborate with brand licensor and in house design team to create new diffusion label of in house brand with an assortment that covers all social aspects of the junior girl’s lifestyle launching for fall 2014. The assortment includes outfit options for a night out, school dances, job interviews and any other reason to want to be “dressed up” while covering the current trends for every season. • Strategized first successful “In & Out” buy program in all of RTW that is projected to meet planned margin $ and sell through rate of 100% in 4 weeks by identifying the right key item and price that satisfies program performance expectations.

San Francisco Bay Area

• Work closely with the Buyer and Inventory team to maintain the Fashion Accessories department, maximize profitability and growth of the department with strategic assortment selection and the addition of several categories and brands that include the Kardashian Kollection, Outdoor Life sunglasses, Reading Glasses, Boxed Gifts and Tunics. Since starting with the company total volume in the department has grown 4% from 2010 to 2013. • Developed an amazing Scarf assortment in over 500 doors by testing and rolling out new silhouettes and items within the scarf category, assisting stores execute an impactful department presentation via merchandising brochures and working with inventory team to ensure proper inventory levels. Since 2010, volume in the department has grown by over $3M. • Increased total Sunglass department volume over $1M since 2010 by creating a focused assortment, negotiating with vendors for additional support for annual RTV and floor set and introducing new brands and categories. • Launched the Kardashian Kollection sunglass line in 401 doors in August 2011 resulting in $664K in incremental sales for 2012 and a 30.3% sell through for the year vs. 21.2% for the total department.• Has successfully grown the Hello Kitty accessories class (10% of total buying office sales in 2011) from 450 to 600 doors and sales growth of over 10% from 2010 to 2011. Along with the addition of 150 doors, the stationary category was successfully added in 2012 along with a 100 door test of sunglasses for spring 2012 which resulted in a rollout to 300 doors for fall 2012. • Manage Sears.com online assortment to include product selection, provide product information, samples and images to the Dot Com logistics team in order to get the product up on the site. In 2012 total accessories had a 1.5% increase in sales over 2011 and beat plan by 2.1% with sunglasses having an 89.9% increase over 2011.

San Francisco Bay Area

Support Men’s Knits and Sweaters Inventory Merchandising team by creating, managing, and executing sales and inventory plans from initial investment through store allocation. Provide essential data and analysis at the category and item level to inform and aid in the planning process. Provide recommendations to merchant team to influence the development of the department and its classes. • Successfully buy planned 2 of 6 classes for 4 seasons from 2009-2010, beating retail sales plan by $14.7M and margin dollar plan by $13M in Fall 2009 for the total department.• Drove incremental unit sales and cleared through liable inventory during 3 key marketed events during Holiday season by ensuring healthy inventory levels going into and out of each marketed event. • Improved inventory and sales deviation by climate group in Sweaters class during Holiday by working with Allocator to ensure appropriate distribution of replenishment units by in-season management and ensure distribution of new flow made sense by climate group.• Achieved lowest 2 year February BOP comps in markdown inventory by monitoring styles weekly and ensuring timely markdowns of programs according to season code and utilization of Profit Logic recommendations to maximize GM$.

San Francisco Bay Area

Worked in collaboration with Senior Planner in areas of sales analysis, merchandise allocation, managing assortment by store, and financial planning for a five department area comprising of Women’s apparel. Part of a team that accounted for $84M in annual sales across 180 locations. Conducted location analysis to identify opportunities, provide input to Planner on location opportunities and develop location profile. • Quickly reacted to overwhelming success of Levi’s Denim re-launch by expanding vendor to more store locations and tailoring store assortment to fit customer need. This resulted in comp stores sales volume growing to plus 153% to last year resulting in sales of $3.5M in Fall 2008. • Exceeded Fall 2008 sales plan by $870K for new private label denim program by carefully tailoring each store’s assortment to fit the location profile and customer base. Maximized sales opportunity by rolling out all automatic replenishment styles to all store locations and offering more leg inseam choices. • Reduced out of stock issues with private label denim vendor from 24% to 5% by identifying problem styles and working with corporate vendor partners to discontinue automatic replenishment of said styles and ensure timely delivery once styles become available to ship at 100% compliance.

San Francisco Bay Area

Worked in collaboration with Senior Buyer in areas of retail merchandise buying, sales analysis, stock management, merchandising, and marketing that achieved $36M in annual sales volume across 150 locations. Managed financial aspects of the total business to include open-to-buy, permanent markdowns, daily sales plans, and collection of vendor margin support moneys. • Increased sales by 20% or $146K from Spring 2007 to Spring 2008 for marcasite jewelry vendor. Strategically purchased product assortment to reflect a cohesive statement and present the customer with a focused vision of the jewelry line. Negotiated lower pricing with vendors while maintaining higher perceived value to the customer. • Nominated for “speedster” award for quickly responding to the overnight success of the new sentiments jewelry category. Identified best selling styles and worked with vendors to reorder those styles with the quickest turn around possible. • Achieved 90% sell through on TV advertised items by strategizing a plan to allow customers to purchase items through Mail and Telephone Sales service if store location was sold out. Created new signing guide for store associates to ensure proper sale event set up. • Generated $7K in additional sales by organizing four trunks shows in various locations throughout California. Worked with store management team and vendors to market the trunk show events and generate excitement for the stores. • Assisted in selection process of advertised items that represented the best offerings for the category, which resulted in an average of 30% sell through for that sales event. • Successfully trained one merchandise technology associate who was promoted to assistant buyer position. Also conducted job shadows with merchant technology associates interested in transitioning into the assistant buyer position.