Danielle Geist Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia, United States

Responsible for determining KPIs for top three marketing products, developing systematic approach to identify root cause for under-performing instances, and providing data analysis based marketing optimization solutions Key member of collaborative team developing executive level reporting that conveys impact of marketing on overall partner enrollments and success

Richmond, Virginia, United States

Volunteer elected member of employee resource group focused on highlighting the value of women both within the company and around the worldFrom inception to execution, implemented company wide breast cancer awareness campaign in October 2021 that resulted in over $4000 in donations to breast cancer organizationRecognized need for educating employees on company support of volunteerism and created “Women of Impact”, a 4 part mini podcast highlighting EAB employee volunteer work and the positive impact on both personal and professional growth to individuals

Richmond, Va

Responsible for data mining of application submission patterns resulting in revisions in existing marketing to increase key metrics.Research and respond to various ad hoc data requests from internal departments, as well as leadership; provides recommendations based on appropriate analysis Compile and disseminate information from both internal and external data sources and determines factors affecting student enrollment

Richmond, Virginia, United States

Identified, developed, and evaluated marketing strategy, based on knowledge of objectives, required outcomes, and product needs to support management and company needs around products/audiences.Presented marketing ideas to senior management to solve unmet needs of current clients by identifying complex problems and reviewing related information to develop and evaluate options and ways to implement solutionsIn task force situations, supported creative teams and new product development and guided decision-making with timely, relevant insight and recommendations derived from thoughtful, complete analysis of available data.

Richmond, Virginia, United States

Led marketing team in the development of new product line, transfer enrollment, including copy, audience, digital ads, and timing of communications.Presented to clients results from marketing initiatives.Created year end analysis of transfer marketing results and presented to CEO