Lead the International Fashion & Apparel Vertical, effectively managing P&L, short and long-term forecasting, business development and GMV growth, while creating strong and referenceable client relations, satisfaction and retention. Consult with retailers on global trading & shopper experience best practices to drive DTC e-commerce sales internationally. Guide localization efforts to optimize sales and conversions through comprehensive funnel analysis.

Drive fruitful 3PL client relations with rapid growth Fashion Apparel & Accessories retailers, as well as luxury CPG and cosmetics brands. Provide trusted guidance and refine client SOPs for all areas of 3PL lifecycle: inbound POs and inventory management, DTC, B2B and EDI fulfillment, supplies selection and unboxing experience, carrier and shipping method selection, and returns management. Well versed in onboarding and scaling high growth startups and commanding cross functional accountability to achieve retailer KPIs.

Build seasonal product strategy from concept to commercialization, ensuring profitable collection adoption and achievement of margin targets, set price strategy, manage core assortments, product lifecycle indicators, and company owned stock positions. Managed DTC e-commerce sales through creation of actionable cross-departmental planning calendar to deliver daily, weekly, monthly traffic, conversion and revenue driving activities, including email and direct mail marketing, new product launches, promotional campaigns, performance marketing strategies and site merchandising management.

Drove buying, merchandising and omni-channel inventory management strategies for directly owned full price stores, outlet stores, and e-commerce globally, ensuring consistent Brand Vision and achievement of sales growth, margin, stock and turnover KPIs. Redefined buying & merchandising foundational strategies, acting as a change agent through Tapestry acquisition.Generated significant revenue expansion through development and introduction of new product categories, new store & pop-up shop openings, participating in celebrity projects and introducing high performing capsule collections. Delivered significant cost savings and efficiencies through new streamlined production and delivery processes established with vendors, factories and 3PL partners.

Owned product strategy for the North American market, driving sales growth and expanded distribution in directly owned boutiques, as well as luxury department stores Bergdorf Goodman, Neiman Marcus, Saks, Nordstrom & Barney’s. Conducted sales campaigns and regional product strategy meetings in both NY and Milan. Effectively created seasonal collection buys within budget, balancing runway & image pieces with commercial volume drivers, ensuring sales and inventory turn targets are achieved. Write and enter retail purchase orders including sizing and unit allocations by door, and oversee wholesale & EDI order entry, with an emphasis on accuracy and on time delivery to mitigate chargebacks. Monitor production process and deliveries. Execute inventory replenishment and merchandise transfers within store network, as well as managing inventory between full price and off price retail and wholesale channels to achieve maximum sales and profit margin.

Led the buying process, creating tailored assortments for each market, and managing order entry and merchandise deliveries. Achieved and exceeded sales plans and sell-thru goals in season by identifying critical opportunities, leveraging selling reports and monitoring stock, and executing replenishment, consolidations, and transfers. Managed Open Stock program, creating and updated streamlined sales reporting for both wholesale and retail channel use, covering weekly retail sales, market share, and style sell out performance for the division.

Host seasonal market appointments with major department store & independent specialty store clients, effectively selling multiple product categories and achieving sales targets.Provided support for the wholesale team, managing market calendars, showroom samples, order tracking, and created standardized reporting tools. Participated in sales events and trunk shows, created selling support resources and conducted product training for sales associates.