Danielle Law Email and Phone Number

- Developed and executed a strategic marketing and recruitment plan, resulting in a 303% increase in new inquiries, 16% increase in applications, and 33% increase in converted offers- Programmed full scope automated communication workflows, designed to provide personalized candidate experiences- Established and manage a comprehensive digital marketing strategy, with a YoY increase in yield from 2.98% to 10.94%- Led the onboarding, build-out, training, and management of a new CRM (HubSpot)- Implemented data tracking and analysis efforts, building reports, and automation- Developed attribution modeling to inform strategic planning- Overhauled scholarship process to expedite timeline and improve both evaluator and candidate experience

- Provided leadership for the recruitment and admissions team, including supervision of the admission counselors- Wrote and implemented annual Strategic Recruitment Plan to serve as guiding policy document for the recruitment and matriculation of both undergraduate and graduate populations- Developed, proposed, and managed admissions budget- Collaborated with the Associate Vice President of Enrollment Management to develop and coordinate smart, creative, effective, and efficient travel strategies to stabilize existing markets and grow new markets- Provided training to educate admission counselors in effective territory management and documentation of recruitment activities- Built and cultivated productive working relationships with key educational stakeholders - Created and monitored statistical reports to enhance recruitment strategies, yield management, forecasting, and operational efficiency- Collaborated with the Office of Marketing and Communications to provide vision and critique of all admissions-related publications

Maintained application numbers for #2 ranked MPA program while other top programs sustained 10% decreases in applicant pools. Develop and execute comprehensive strategic recruitment plan to meet designated metrics. Researched and launched new recruiting campaign, resulting in 15% increase in incoming class. Served as primary point of contact for all applicants, admitted, and incoming students to advise on application process, student life, strength of programs, and fit with School. Manage annual recruitment budget. Collaborate with external designer, publisher, and Internal Marketing Director to produce all master’s degree marketing materials and advertisements. Hire, train, and supervise recruitment coordinators to field talent communication and manage recruitment through social media channels. Travel nationwide for 12 weeks each fall and intermittently throughout spring for ~50 recruitment events each year. Manage volunteer Student Ambassador program of over 75 current students. Hire, train, supervise assistants for the recruitment and data tracking processes. Lead data tracking, evaluation, and reporting associated with recruitment.

Traveled 5 continuous weeks to foster relationships with universities across the country. Built strong professional relationships with targeted and non-targeted universities. Provided program overviews to prospective student visitors

Managed two databases, blog, and website, updated twice weekly. Planned and promoted prospective student visits and two Experience Days, each attended by 100 prospective students, and hosted networking events attended by alumni and prospective students. Handled detail-oriented contracts, written communications, and update admissions files.

Fostered relationships with 8 Sister Cities. Developed Sister Cities International curriculum for statewide use in public schools. Collaborated with multiple agencies and committees to guarantee curriculum met state standards

Taught and counseled 25 students not expected to graduate on time and enabled them to get back on track. Developed specialized curriculum to fit the needs of individual students. Worked flexibly to meet the needs of new mothers and working students.

Evaluated English language and cultural curriculum for 20 classrooms. Independently planned curriculum and testing procedures, creating personalized measure for four distinct groups. Restructured educational procedures and processes to incorporate critical thinking for over 200 high school students; resulted in 12% average increases in SAT and TOEFL scores.

Taught over 50 students at varying levels of English. Developed programs for students and their families to learn about American culture.

Analyzed account flows of bad debt for top 25 hospital clients in state and presented analysis to management team. Assessed legal cases and electronically filed client permissions to sue. Processed electronic funds transfers, received electronic new business accounts, used databases to run social security number checks and file consumer disputes, and confirmed and canceled bankruptcy cases submitted by trustees of the state.