Danielle Neal Email & Phone Number

• Defined and implemented comprehensive marketing strategies based on user research, competitive analysis, and industry trends, collaborating with partners to achieve objectives. • Orchestrated full cycle of social impact campaigns including content creation, design, data-driven advocacy across departments, measurement, and ROI analysis. • Spearheaded marketing campaigns resulting in 314% YoY increase in employee engagement with social impact programs.

Remote

• Elevated leadership skills as a founding member of the User Experience Research team• Established first user panel enabling the team to save time in the recruiting process• Collaborated with UXR lead to stand-up research operations processes from scratch• Coach UX Designers to be able to conduct effective usability tests • Build and update user journey maps and user personas• Design and facilitate research workshops• Elevated user research team to the enterprise level• Design and deploy surveys to over 300 end users• Analyze survey results to deliver a clear story of the data and recommendations demonstrating where the organization could save over $1mm• Directly influence the product roadmap by delivering user insights validated by triangulated data uncovered in mixed methods projects • Conduct detailed, rigorous research – owning the process end-to-end• Led mixed methods research study that identified opportunities for the business to save $58MM /year in operational inefficiencies and lead to the creation of 1 new payroll software tool and informed the UI and operational processes of critical Customer Relationship Management (CRM) database• Awarded Employee of the Quarter for delivering outstanding research and developing critical stakeholder relationships

● Spearheaded brand management for national up-skilling line of business, directing positioning, style guide, and product marketing strategies● Led multi-brand marketing campaigns, formulating omni-channel strategies, digital content, email nurtures, and sales assets● Collaborated with VP and SVP level stakeholders to develop and execute marketing demand generation strategy informed by marketing analytics and market research● Trained field marketing and sales teams on social selling tactics to empower development managers in achieving sales goals● Partnered with Director of Digital Marketing to manage database segmentation, automated nurture streams and marketing database operations● Enhanced operational efficiency by implementing web analytics tools for dashboard reporting● Trained marketing team in ability to measure and optimize marketing efforts using Google Analytics, Google Ads, A/B testing, and marketing automation proficiency● Established reporting processes and conducted data analysis for digital B2B sales and Account Based Marketing (ABM) performance● Managed corporate websites, landing pages, brand blogs, and sales toolkits

• Partnered with outside agency to uncover opportunities to launch a new line of business for the company focused in the gig economy• Developed screeners to ensure users were fit target personas• Conducted moderated think out loud user sessions, storyboard testing, prototype testing and competitive analysis• Collaborated to develop user personas based on deep segment research• Created screeners to recruit target users for feedback sessions, maintain a database/record of past and prospective participants and study design• Co-lead successful pitch to venture board to secure funding to move to product development phase• Built a strategy for wizard of oz experimentation for product development and testing

● Directed comprehensive digital marketing operations, partnering with field teams on B2B marketing campaign management, lead generation via social, web, and SEO channels● Spearheaded the strategic data migration project to the Marketo marketing automation platform● Collaborated with senior leadership to streamline core marketing operations● Leveraged in-depth field knowledge to maintain consistent messaging and communications across lifecycle marketing touch pointsAchievements ○ Established the company's marketing automation practice ○ Promoted to Marketing Manager

Greater Atlanta Area

● Directed coordination of all digital marketing campaigns through collaboration with internal teams and external vendors● Partnered with local field teams to execute email, social media, and web marketing campaigns, analyze performance data, and produce copy● Implemented new processes to deliver timely digital marketing support across the organization● Organized the company's inaugural social media sales marketing best practices webinar series

Greater Atlanta Area

Manage marketing campaigns across multiple platforms, integrate the overall RemX marketing strategy into digital efforts, analyze and report on the effectiveness of campaigns, work on website copy, assist with SEO, collateral development, and research current trends.

Build brand awareness and engagement via social media, SEO, subscriber conversions, speaker interviews, blog writing, email marketing, marketing analytics, website optimization, event social media, and mobile app marketing.

As an intern, I managed content creation for all social media accounts, including organizing cross platform content strategies. I had the opportunity to develop new social media campaigns from the ground up, considering our target audience needs and reporting on campaign ROI and effectiveness.