Danielle Moore Email & Phone Number

Arlington, Virginia, United States

Content is a transformative medium that nurtures audiences through the marketing customer funnel. To optimize engagement at every stage, my work as a Senior Copywriter encompasses strategies and functions often harnessed by content, marketing and SEO strategists as well as data analysts. My goal is to take the subjective (creative experiences) and make them objective with data points uncovered from user testing, analytics and marketing trends.

Rockville, Maryland, United States

Rockville, Maryland, United States

Washington D.C. Metro Area

My work at Throughline, formerly Maga Design, bridges the private and public sectors with conceptual branding, content and marketing solutions. Sometimes the bridge has a focus, and other times I'm exploring hand-in-hand with clients to unearth what they need to create a wow-factor with key audiences. It's powerful being a part of projects where I'm focused on unwinding challenges through human-centered design approaches — interactive workshops, focus groups, interviews, and rounds of iteration. Just like the proof is in the pudding; the details are in the data. I'm focused on validating clients' efforts and missions with measurable impact. It's through this solid basis of quantitative and qualitative research methods that I build customized content, branding and marketing solutions that better connect brands with their audiences. Building website information architecture, copywriting websites, developing brand architectures, webbing together multi-channel marketing plans, and streamlining service design blueprints are just a taste test of a larger spread of communications that I have tackled with clients.

Silver Spring, Md

We can all appreciate a good story. And when a good story grabs your attention, you want to share it with others. I'm in the business of crafting authentic stories. Whether for Beyond Definition or clients, I help brands find a consistent voice that compels their audiences to take action across all platforms. I thrive off of helping brands become more than what they thought was possible. And above all, I believe that not only can content tell you the facts, but it can also make you feel something. At Beyond Definition, I collaborate with all of our specialized teams to research, design and promote new customer experiences that drive results for clients. This can range from social media campaigns to website content to magazine articles and more. I also closely collaborate with Beyond Definition's business development team to grow our agency's client base through events, strategic partnerships and professional memberships.

Silver Spring, Md

Silver Spring, Md

The Washington, DC chapter of the American Marketing Association is the third largest chapter of AMA in the country. As a volunteer on the Social Media Committee, I develop strategies to retain and gain new members with content that reflects AMADC's brand voice. When I am not managing AMADC's Twitter account, I also contribute blog posts to engage AMADC's audience with original content that is both relevant and impactful.

Towson University

Acting as President for Towson University's student chapter of AAF, I rallied behind each and every one of our members and their passions propelling them forward in the field of advertising. Together, we grew from being students to young professionals. From planning weekly meetings to organizing professional development workshops in New York City, I led a team of students who were taking action in advertising.

Not only did I become an expert in walking backwards as a Student Ambassador, I got to join prospective students along their educational journeys. While I marketed Towson University's compelling academic during tours ranging from 2-25 people, I authentically spoke to why Towson University was both my school and my home. The most rewarding aspect of this position was being approached by tour alumni the following semester and hearing that my tour was the reason they chose Towson University, too.

Baltimore, Maryland Area

- Record social media (Facebook, Twitter and Instagram) analytics and reporting on Iconosquare, Sysomos, True Social Metrics, Twitter Analytics and Facebook Insights - Develop spreadsheets on Excel to monitor conversations, key social media influencers, reach and engagement- Create social media content for clients and Planit followed by scheduling deployment on HootSuit- Brainstorm with the social media, public relations, account and creative teams to launch primarily social media promotions and campaigns to create direct business-to-consumer interaction- Responsible for directly engaging with key publics for a Georgia-based global agricultural company to grow an Instagram following by 1,500 people over the course of three months- Hands-on SEO experience to promote trending topics and key figures via hashtags on social networking sites

Semester At Sea

- Collect quantitative data for the new product line by conducting focus groups with children to learn about color, fabric texture and design preferences. Also, I interviewed adults, who have the buying power, to learn about choice price points for different products- Analyze the SWOT analysis for Serengetee’s current business following compared to pre-existing prominent children clothing lines - Pinpoint the target market as broken down between the purchaser (adults), influencer (media) and user (kids) demographics- Conceptualize promotional efforts to garner attention via social media marketing (Facebook, Twitter and Instagram)- Maintain the brand image of Serengetee’s for-purpose strategy of connecting the world to influencer groups purchasing the product for kids through smart product packaging

Baltimore, Maryland Area

- Assisted the Senior Editors in producing the In Good Taste and On the Town online blog sections in the Baltimore magazine, which lists all the notable cultural events, restaurants, and local deals taking place in the city that month- Conducted interviews with world-class restaurant professionals, non-profit organizers, and public relations correspondents - Transcribe press releases for city events and restaurant updates into a reader-friendly blog posts- Meet deadlines effectively by liaising in-house teams and event coordinators, restaurateurs and public relations representatives for accurate and interesting content - Fact check sources by either verifying information through social media, websites, representatives or directly calling businesses- Maximize integrated marketing communications by working as a third-party endorsement for sponsorships and events, and public relations news releases- Proofread blog posts for accurate facts and magazine-specific stylebook criterion

Towson University

- Create action among enablers, specifically local businesses and media news stations, through proactive communication tactics to create mutually beneficial relationships of donating products for the event in exchange for strategic product placement and attention- Strive to exceed 2013’s participation of 1,200 students and faculty by targeting different factions of the student body through managing the Twitter account, designing flyers on Canva, bit.ly access codes and information about the event - Managed marketing for the event via Twitter that totaled $20,000 of savings in community beautification projects

Public Relations, Advertising, And Journalism

Graduated with a triple-tracked mass communications degree to optimize my knowledge and experience with cross media convergence and social.

Study Abroad

University of Virginia sponsors the Institute of Shipboard Education and Semester at Sea by embarking students on a study abroad program.

Education record