Danielle Mullen Email and Phone Number

-Greet and serve tables in a timely manner with a focus on exceptional customer service to drive sales and customer retention-Maintain a thorough knowledge of all products on our menu while answering questions/concerns about ingredients, allergies, flavor profiles, etc., and suggesting items based on customer preferences-As a shift-lead server, I communicate with management and allocate side work responsibilities to other servers on shift, and am responsible for ensuring completion of their assigned tasks

-Managed social media content and posting schedules for dozens of firm's client base-Drafted, edited, and published press kits to websites, blogs, news articles, and local magazines that are tailored to each client's target market and outreach goals-Attended individual client meetings to determine a course of action for media releases, social media management, and promotional events, tailored to each client's overall vision/direction for their brand-Compiled spreadsheets containing contact information for important editors, journalists, and publicists of important media outlets, relevant to our clients' respective locations, target markets, and industries

As Chief Content Officer of our Ibis Consulting team, I collaborate with the other officers and UM Dining, our client, to amplify traffic to and improve sales at dining locations on campus that are struggling. After multiple meetings with the UM Dining executives and hearing which locations they wanted to improve, we cultivated surveys and administered them to the student body to gain more information on students' current spending habits and what they would like to see from our dining locations. After receiving over 100 responses from the surveys, we plan to compile the results and present our findings to the executives, offering options to improve sales at target locations, such as promotional events or discount days.

As a server and bartender at Sharky's, I greeted and served customers with a positive attitude to ensure a pleasant dining experience and maintain good reviews for the restaurant. Other responsibilities included deep cleaning, preparing/serving parties and large groups, and training new employees. Aside from making drinks and providing customer service in a high-stress atmosphere, I worked alongside numerous other employees each shift and created proactive relationships that led to our success as a team.

As a server at LongHorn Steakhouse, I greeted, served, and prepared appetizers for our guests. I maintained positive relationships with management and fellow employees, as we all worked together in a very close environment every shift. Other responsibilities included specific assigned tasks each shift (such as managing dishware or baking bread) and deep cleanings at the end of the night. I also attended meetings set up by management to track servers' progress and communicate what we could do better to provide exemplary customer service.

As a marketing intern for Bancs, I had the opportunity to utilize both Adobe Creative Cloud and Filmora to create sample Instagram posts and video edits for Spotify. During my internship, I analyzed current social media trends for production companies, brainstormed ideas for new content with my advisor, and applied those findings in the sample posts. I also assisted in running the online festival "Don't Block Your Blessings" by linking live videos of talent to the website for the duration of the event. "Don't Block Your Blessings" was a free, online festival with musical guests and motivational speakers, advocating for mental health.

As Digital Marketing Track Director, I managed meetings and created the content (using Canva software) for the Digital Marketing Track meetings. Tracks was a new initiative created by our organization that allowed members to choose which section of marketing interested them most. As a director of this campaign, I created a case study on the subscription box industry and social media for 30+ members to collaboratively solve. I also organized a speaker event with a well-known professional in the digital marketing field to answer members' questions and give advice.

As a Blog Director, I researched current marketing trends and techniques being used by successful companies in the media, and how they were effective. I drafted and finalized four different articles analyzing said trends over the semester. Our organization posted them to the University of Miami's American Marketing Association website for over 100 members and the public to read.

During my time with Barbizon, I spoke to thousands of potential talent about agency benefits and logistics. I have personally obtained over 500 talent applications for the company after speaking to peoples' questions and concerns about the industry, and often led the team in number of applications collected at each event. As a promotional model, I approached people at malls, fairs, and festivals, and worked with our advisors to create new ways to attract talent to our agency's stations.