Danielle Schwerin Email & Phone Number

STRATEGIC ONLINE COMMUNITY MANAGEMENT AND SOCIAL MEDIA MANAGEMENT"• Development of online community strategy, governance and other research based consulting work using industry best practice methodologies for SMART alignment, and risk management.• As an Account Manager, administrate management of client’s online forum communities and social media channels, encouraging positive community interaction• Utilise various community and social management systems including Spredfast, Hootsuite, Emplifi, Khoros etc.• Research community discussion content, and draft content/posts on behalf of clients• Growing client’s communities through identification and engagement with community influencers• Research social media content, and draft posts relevant to platforms to build stronger social communities• Development of client governance documentation for consistent cross team operations of social media and online community management activitiesSTRATEGIC COMMUNICATIONS AND BUSINESS DEVELOPMENT:• Draft, review and edit new business proposals and tender submissions to high and consistent quality • Research community management platforms and technologies for client management• Review online communities and strategy to provide clients strategic advice on community growth• Provide community mentoring and upskilling to client teamsOPERATIONS MANAGEMENT:• Management, organisation and oversight of client and internal projects • Development of internal policies and procedures for operational and IT functionalities• Structuring of Operational and IT functionality for Quiip business• Development of business development and pricing management systems• Management of business administration, insurance and priorities

Sydney, New South Wales, Australia

STRATEGIC ONLINE COMMUNITY MANAGEMENT AND SOCIAL MEDIA MANAGEMENT"• As an Account Manager, administrate management of client’s online forum communities and social media channels, encouraging positive community interaction• Utilise various community and social management systems including Spredfast, Hootsuite, Emplifi, Khoros etc.• Develop community governance, community guidelines, response guides and flowcharts for community engagement/risk management and social media campaigns based on contentious issues• Research community discussion content, and draft content/posts on behalf of clients• Growing client’s communities through identification and engagement with community influencers• Research social media content, and draft posts relevant to platforms to build stronger social communitiesSTRATEGIC COMMUNICATIONS AND BUSINESS DEVELOPMENT:• Draft, review and edit new business proposals and tender submissions to high and consistent quality • Research community management platforms and technologies for client management• Review online communities and strategy to provide clients strategic advice on community growthPROJECT MANAGEMENT:• Management, organisation and oversight of client and internal projects • Development of internal policies and procedures

Responsibilities and associated activities:ONLINE COMMUNITY MANAGEMENT• Administrate and manage online forum communities on behalf of client• Research community discussion content, draft posts on behalf of clients• Research and identify potential community influencersSOCIAL MEDIA MANAGEMENT• Administrate and manage social media communities on behalf of client• Research social media content, and draft posts relevant to platforms• Develop social media response guides and flowcharts for contentious issues based social media campaignsSTRATEGIC COMMUNICATIONS AND BUSINESS DEVELOPMENT• review and edit new business proposals• research community management platforms and technologies• review online communities and strategy to provide clients strategic advise

Sydney, New South Wales, Australia

• Developed and delivered onboarding and community building practices for student cohort, generating greater that 80% participation rates• Actively led and participated in community conversations to direct them towards organisational outcomes.• Developed and optimised platform information architecture and support knowledge management objectives• Designed and implemented community moderation (with Community Team) to ensure a constructive and positive culture, in compliance with regulatory obligations• Created and curated content across the platform for differing audiences• Helped design and implement community platform migration from Higher Logic to Discourse community platforms, including technical design work, and procedure redesign and troubleshooting for regulatory and funding compliance.

Chatswood

Manager of strategic media communications , fundraising communications, and partner communications efforts. Also the production editor of the quarterly Landcare in Focus newspaper supplement.Responsibilities and associated activities:MEDIA RELATIONS AND MANAGEMENT• Development and distribution of corporate media releases for national, state and local markets• Development of media messaging, speaking points and pre-interview preparation• Pitching stories to environmental, agricultural and local mediaCORPORATE MESSAGING DEVELOPMENT, COPYWRITING AND EDITING• Development of key messaging and about us statements• Development of content for digital and social media publication• Writer and editor for FY14-15 annual reportEDITOR OF LANDCARE IN FOCUS - 12 PAGE FAIRFAX AGRICULTURAL NEWSPAPER SUPPLEMENT• Management of Fairfax Agricultural media contract for production, publication and distribution • Editor and journalist responsible for development of articles and headlines to meet publication theme• Review and approval of final layout• Management of advertising and graphics • Development and publication of inaugural 16 page annual supplement – Building Drought ResilienceCORPORATE PARTNER COMMUNICATIONS DEVELOPMENT AND IMPLEMENTATION• Development of Green Army and Manpower partnership media release templates• Development of media communications plans for partnership and tender proposalsFUNDRAISING PROGRAM COMMUNICATIONS DEVELOPMENT AND MANAGEMENT• Development of taglines, messaging, promotional materials and documents in support of national fundraising campaigns, and workplace giving program.GOVERNMENT AND CORPORATE PARTNER REPORTING• Communication program reporting for government and corporate partners• Liaising with the Australia Government Department of Agriculture and Water Resources and Department of the Environment on communications initiatives and copy review and approval

Sydney, Australia

The Office of Environment and Heritage (OEH) is the agency within the NSW government works to protect and conserve the NSW environment and heritage, and manages NSW national parks and reserves.Responsibilities and associated activities:MEDIA ENGAGEMENT AND MANAGEMENT• Development and distribution of media releases, and supporting FAQs and background information documents for OEH and NPWS (Metro, South and West)• Management of inbound media enquiries, including development of media holding statements, and responses• Staffing the media enquiries line, and managing enquiries as received• development of communication and social media plans for ongoing storiesGOVERNMENT RELATIONS• Liaising with the Minister’s Office and media team on opportunities to promote OEH and NPWS • Development of Ministerial media releases• Development of Ministerial media opportunities

Sydney

Australian Public Affairs is a Sydney based communication consultancy for corporate, government, industry and community clients – providing public affairs, public relations, community relations, and government relations.CLIENTS: Australian Nuclear Science and Technology Organisation (ANSTO), Australian Synchrotron, Winston Churchill Memorial Trust (and Churchill Fellowships), Redlands School, Blue Mountains Grammar School, Loquat Valley Anglican SchoolResponsibilities and associated activities:COMMUNICATION STRATEGY DEVELOPMENT AND IMPLEMENTATION• Advise on the development of communication and social media plans • Development of media communications strategies to promote clients’ work, research, and events (including research outcomes and scientists)• Assist in the development of client story lists which map upcoming media opportunitiesMEDIA ENGAGEMENT AND MANAGEMENT• Distribution of media releases and personalised media pitch materials for broadcast and industry media campaigns to promote the results of client projects, on local, state, national and international levels• Management of media enquiries, including development of media holding statements, and responsesCOPYWRITING AND COLLATERAL DEVELOPMENT • Development of media releases, and supporting FAQs and background information documents• Development of speaking points and client/ speeches and presentations for major political events• Copy development and editing for client brochures and newsletters for external communication NEW BUSINESS DEVELOPMENT• Research, development, and implementation of new business pitches for potential multi-national clients – Secured several new business meetings with potential clientsGOVERNMENT RELATIONS• Development of ministerial level joint media releases, and speaking points on behalf of clientsBRAND MANAGEMENT• Development of required templates for client communication activities

Riverside Centre, North Ryde

Responsibilities and Associated ActivitiesCOMMUNICATION STRATEGY DEVELOPMENT AND IMPLEMENTATION• Development of communication plans for promotion of research projects / CSIRO sponsored events• Development of social media campaigns for promotion of research findings and outcomes• Development of media communications strategies to promote research outcomes and scientistsMEDIA ENGAGEMENT AND MANAGEMENT• Development and distribution of personalised media pitch materials for industry media campaign to promote the results of on-going CSIRO research projects• Development of media campaign and materials to promote successful research developments• Successfully pitching media outlets on release to market of newly developed CSIRO agricultural productsCOPY WRITING AND COLLATERAL DEVELOPMENT • Development of media releases, industry updates, articles, and brochures for external communication • Development of articles and web content for CSIRO staff newsletters and intranet• Editor and publisher of divisional staff newsletter and related articles• Development and publication of research and staff profiles, through website CMS systems, for csiro.auBRAND MANAGEMENT• Implementation of all communications per CSIRO VI and communication strategy and style guides• Provision of branding and communication advise to scientist and other communicators • Planned and managed development of independent visual identity for CSIRO sponsored eventEVENT MANAGEMENT AND ORGANISATION• Designated communication officer for 2013 Food Structures, Health and Digestion conference, providing communications advice and assistance to promote event• Lead media training events for scientists from Animal, Food and Health Science divisionCORPORATE RELATIONSHIP BUILDING• Developed understanding of scientific research language, definitions and • Liaise with Executive's, Chief's and Director's offices on communication matters

Short term contract position to help Avant build a new external facing website.Responsibilities and associated activities:WEBSITE CONTENT MANAGEMENT AND DEVELOPMENT• Website sitemap design and implementation and user testing• Content management system (CMS) data entry, and copy review• Content management system administration and file map design

Artarmon, Nsw

Responsibilities and associated activities:MARKETING STRATEGY AND DEVELOPMENT• Planning and executing multi-touch lead-generation marketing campaigns for single and multiple products• Liaise with product manager and sales team on upcoming campaigns• Corporate brand management and development of corporate voice COPYWRITING AND COLLATERAL DEVELOPMENT• Drafting/editing client newsletters, case studies, corporate brochures and datasheets, websites, microsites, HTML emails/templates and other collateral for use in marketing activities and campaigns• Editing and review of sale proposals and tender submissionsEVENT MANAGEMENT• Setup and management of event program plan in CRM/marketing system• Coordination of emailed invites and registration, and telemarketing requirementsADDITIONAL ACTIVITIES• Vendor relations management, and partner marketing development funds program management • Worked with Dynamics CRM / CoreMotives marketing automation system

Responsibilities and associated activities: MARKETING STRATEGY AND IMPLEMENTATION• Planning, budgeting and executing annual marketing and communications strategy• Planning and executing multi-touch lead-generation marketing campaignCOPYWRITING AND COLLATERAL DEVELOPMENT• Writing, editing and distribution of client inaugural client and channel newsletters• Development of client case studies, product datasheets, company websites, and corporate blogs, release forms, questionnaires and templatesCREATIVE / GRAPHICS DEVELOPMENT• Designing and building HTML based email templatesWEBSITE DEVELOPMENT AND LAUNCH• Project manager for development of new ‘user experience’ based website• Planning, writing and executing SEO copy and CMS system updateMEDIA ENGAGEMENT AND MANAGEMENT• Drafting, editing and distribution of media releases• Liaising with media, and management of media interview process

Currently looking for freelance work with Sydney's PR agencies. She is willing to engage with agencies for project, contract or part-time work.Her freelance experience includes:Clients and projects:• Instinct Group – Freelance PR Consultant• Aastra Telecom – Sub-contracted media audit• FedEx Express Australia – Short-term Contract PR Consultant• 2009 Australian Motorkhana Championship – Freelance PR Consultant• CP Communications – Short-term Contract PR ConsultantStrong writing skills across a variety of mediums including customer case studies, newsletters, product datasheets, corporate bio’s, website and blog copy, corporate email copy, media and blogger pitches and drafting of industry feature articles.A solid understanding of:• management of media clippings and reporting, and other client report preparation,• preparation of work in progress reports and management of monthly retainer and project based programs,• planning, drafting and pitching media releases and feature articles to various industry media groups,• pitching and hosting client interviews with industry specific and general business media,• how to convert industry jargon into easily understood consumer facing language,• how to draft and manage the approval process for industry articles in response to feature article requests from industry publications,• how to develop and implement strategic communications plans,• the planning, budgeting, and arrangements required to execute events and CSR activities,• planning and organising targeted online ‘seeding’ and distribution programs for digital collateral,• and management of journalist databases and client media lists.

Clients: FedEx Express, Business Continuity Asia Pacific, OmniSupport, Crown Equipment, Recall, IPTA, Telstra Enterprise & Government.CLIENT MANAGEMENT• Providing ongoing marketing/pr support to clients in line with their plan• Helping to set expectation levels (outputs/costs/timeframes/etc)• Updating clients on progress of work• Chasing clients for deliverables so that we can meet deadlines• Preparing or overseeing monthly and quarterly activity and coverage reportsCAMPAIGN PLANNING/MANAGEMENT• Planning to a budget and timeline• Managing multiple human resources (including client) over duration• Updating spreadsheets/forms to accurately reflect campaign progress• Selecting and engaging outside suppliersCOPYWRITING AND EDITING• Write copy for agency and client case studies, by-lined articles, web-copy, and product datasheets, web-copy, and brochuresMEDIA RELATIONS AND MANAGEMENT• Liaise with journalists regarding feature article and case study placement, including the drafting of pitch angles. Subsequent drafting pre-interview briefing documents for client executives, and attend interviews where appropriatePROJECT MANAGEMENT• Develop and implement strategies, programs, budgets and messaging for client projects and CSR programsADMINISTRATIVE• Work in progress reports• Campaign proposals and reports• Media monitoring for proactive recommendations• Document/Records management

- drafting of articles for client newsletters- drafting of articles for scheduled media features - managing client 'commercial' product review programs- maintaining company journalist database up to date and in premium quality - updating client media coverage databases, generating coverage reports and providing highlighting key coverage to the account managers - generating PR management reports on work in progress and results - tracking up coming features and ensuring account teams have accurate and timely information on these - developing our Recognition ICT media at a glance poster twice a year - supporting with company marketing activities - including writing whitepapers and brochures - research - this is wide reaching from send out gimmicks to new business information and issue based fact finding