Danielle Schwerin Email & Phone Number

• STRATEGIC ONLINE COMMUNITY MANAGEMENT AND SOCIAL MEDIA MANAGEMENT"
• Development of online community strategy, governance and other research based consulting work using industry best practice methodologies for SMART alignment, and risk management.
• As an Account Manager, administrate management of client’s online forum communities and social media channels, encouraging positive community interaction
• Utilise various community and social management systems including Spredfast, Hootsuite, Emplifi, Khoros etc.
• Research community discussion content, and draft content/posts on behalf of clients
• Growing client’s communities through identification and engagement with community influencers

Sydney, New South Wales, Australia

• STRATEGIC ONLINE COMMUNITY MANAGEMENT AND SOCIAL MEDIA MANAGEMENT"
• As an Account Manager, administrate management of client’s online forum communities and social media channels, encouraging positive community interaction
• Utilise various community and social management systems including Spredfast, Hootsuite, Emplifi, Khoros etc.
• Develop community governance, community guidelines, response guides and flowcharts for community engagement/risk management and social media campaigns based on contentious issues
• Research community discussion content, and draft content/posts on behalf of clients
• Growing client’s communities through identification and engagement with community influencers

• Responsibilities and associated activities:ONLINE COMMUNITY MANAGEMENT
• Administrate and manage online forum communities on behalf of client
• Research community discussion content, draft posts on behalf of clients
• Research and identify potential community influencersSOCIAL MEDIA MANAGEMENT
• Administrate and manage social media communities on behalf of client
• Research social media content, and draft posts relevant to platforms

Sydney, New South Wales, Australia

• Developed and delivered onboarding and community building practices for student cohort, generating greater that 80% participation rates
• Actively led and participated in community conversations to direct them towards organisational outcomes.
• Developed and optimised platform information architecture and support knowledge management objectives
• Designed and implemented community moderation (with Community Team) to ensure a constructive and positive culture, in compliance with regulatory obligations
• Created and curated content across the platform for differing audiences
• Helped design and implement community platform migration from Higher Logic to Discourse community platforms, including technical design work, and procedure redesign and troubleshooting for regulatory and funding.

Chatswood

• Manager of strategic media communications, fundraising communications, and partner communications efforts. Also the production editor of the quarterly Landcare in Focus newspaper supplement.Responsibilities and.
• Development and distribution of corporate media releases for national, state and local markets
• Development of media messaging, speaking points and pre-interview preparation
• Pitching stories to environmental, agricultural and local mediaCORPORATE MESSAGING DEVELOPMENT, COPYWRITING AND EDITING
• Development of key messaging and about us statements
• Development of content for digital and social media publication

Sydney, Australia

• The Office of Environment and Heritage (OEH) is the agency within the NSW government works to protect and conserve the NSW environment and heritage, and manages NSW national parks and reserves.Responsibilities and.
• Development and distribution of media releases, and supporting FAQs and background information documents for OEH and NPWS (Metro, South and West)
• Management of inbound media enquiries, including development of media holding statements, and responses
• Staffing the media enquiries line, and managing enquiries as received
• development of communication and social media plans for ongoing storiesGOVERNMENT RELATIONS
• Liaising with the Minister’s Office and media team on opportunities to promote OEH and NPWS

Sydney

• Australian Public Affairs is a Sydney based communication consultancy for corporate, government, industry and community clients – providing public affairs, public relations, community relations, and government.
• Advise on the development of communication and social media plans
• Development of media communications strategies to promote clients’ work, research, and events (including research outcomes and scientists)
• Assist in the development of client story lists which map upcoming media opportunitiesMEDIA ENGAGEMENT AND MANAGEMENT
• Distribution of media releases and personalised media pitch materials for broadcast and industry media campaigns to promote the results of client projects, on local, state, national and international levels
• Management of media enquiries, including development of media holding statements, and responsesCOPYWRITING AND COLLATERAL DEVELOPMENT

Riverside Centre, North Ryde

• Responsibilities and Associated ActivitiesCOMMUNICATION STRATEGY DEVELOPMENT AND IMPLEMENTATION
• Development of communication plans for promotion of research projects / CSIRO sponsored events
• Development of social media campaigns for promotion of research findings and outcomes
• Development of media communications strategies to promote research outcomes and scientistsMEDIA ENGAGEMENT AND MANAGEMENT
• Development and distribution of personalised media pitch materials for industry media campaign to promote the results of on-going CSIRO research projects
• Development of media campaign and materials to promote successful research developments

• Short term contract position to help Avant build a new external facing website.Responsibilities and associated activities:WEBSITE CONTENT MANAGEMENT AND DEVELOPMENT
• Website sitemap design and implementation and user testing
• Content management system (CMS) data entry, and copy review
• Content management system administration and file map design

Artarmon, NSW

• Responsibilities and associated activities:MARKETING STRATEGY AND DEVELOPMENT
• Planning and executing multi-touch lead-generation marketing campaigns for single and multiple products
• Liaise with product manager and sales team on upcoming campaigns
• Corporate brand management and development of corporate voice COPYWRITING AND COLLATERAL DEVELOPMENT
• Drafting/editing client newsletters, case studies, corporate brochures and datasheets, websites, microsites, HTML emails/templates and other collateral for use in marketing activities and campaigns
• Editing and review of sale proposals and tender submissionsEVENT MANAGEMENT

• Responsibilities and associated activities: MARKETING STRATEGY AND IMPLEMENTATION
• Planning, budgeting and executing annual marketing and communications strategy
• Planning and executing multi-touch lead-generation marketing campaignCOPYWRITING AND COLLATERAL DEVELOPMENT
• Writing, editing and distribution of client inaugural client and channel newsletters
• Development of client case studies, product datasheets, company websites, and corporate blogs, release forms, questionnaires and templatesCREATIVE / GRAPHICS DEVELOPMENT
• Designing and building HTML based email templatesWEBSITE DEVELOPMENT AND LAUNCH

• Currently looking for freelance work with Sydney's PR agencies. She is willing to engage with agencies for project, contract or part-time work.Her freelance experience includes:Clients and projects:
• Instinct Group – Freelance PR Consultant
• Aastra Telecom – Sub-contracted media audit
• FedEx Express Australia – Short-term Contract PR Consultant
• 2009 Australian Motorkhana Championship – Freelance PR Consultant
• CP Communications – Short-term Contract PR ConsultantStrong writing skills across a variety of mediums including customer case studies, newsletters, product datasheets, corporate bio’s, website and blog copy, corporate.

• Clients: FedEx Express, Business Continuity Asia Pacific, OmniSupport, Crown Equipment, Recall, IPTA, Telstra Enterprise & Government.CLIENT MANAGEMENT
• Providing ongoing marketing/pr support to clients in line with their plan
• Helping to set expectation levels (outputs/costs/timeframes/etc)
• Updating clients on progress of work
• Chasing clients for deliverables so that we can meet deadlines
• Preparing or overseeing monthly and quarterly activity and coverage reportsCAMPAIGN PLANNING/MANAGEMENT

- drafting of articles for client newsletters- drafting of articles for scheduled media features - managing client 'commercial' product review programs- maintaining company journalist database up to date and in premium quality - updating client media coverage databases, generating coverage reports and providing highlighting key coverage to the account.