Danielle Stern Email & Phone Number

Worldwide

WHERE BRANDS COME TO GET KNOWNThrow whatever society-imposed stigmas around fayme out the window. If you landed here, you aren’t destined to play small. You’ve got major gifts the world needs to know about. You should, could, and can be better recognized in your field of expertise. Wouldn’t the world be a better place if you were faymous?

New York City Metropolitan Area

Doubled revenue year over year for over a decade while at the helm. Strategy driven exponential growth by ten times since joining. Not 10%, which is also admirable, but a total growth in revenue x 1000%.

Responsible for conducting continuous qualitative and quantitative research to enhance user experience among members and convert free accounts to premium, paid accounts.• Engineered a 400% increase in purchased accounts after research-based insights prompted us to adjust key messaging and be very clear about the benefits. The analytics show these adjustments were responsible for an increase from 5% to 20% of users taking advantage of the free service to upgrade.

Spearhead strategic development & positioning for a diverse group of clients, fromCVS Pharmacy, Campbell’s, Best Buy, Advil, ChapStick, Centrum, Knorr to Oreo.Y&R + Wunderman New Business SWAT team for Johnnie Walker and NASCAR.• Help brands navigate a complex cultural landscape, capitalize on the Hispanic businessopportunity, and identify authentic ways to connect with this New Majority consumer.• Write and present Intelligence Reports to clients and Knowledge Modules to colleagues.• Define channel goals + curate content for clients and Bravo network (NY, CHI, MIA, SF).

Pitch winning strategy for Century 21 used a frequency and quality message to elevate thebrand from a discount outlet to a department store with exceptional deals. With designerbrands at unbeatable prices our reframed value proposition shifted the focus to the endbenefit, which appeals to existing customers and ignites interest and reasons to believe orreengage with the brand from other highly profitable segments.• BNY Mellon, Capital G, and ESPNW are international clients with highly sophisticatedwebsites and targets. In-depth segmentation studies and extensive research approachesincluding qualitative, quantitative, and roundtables allowed for rich insights into themotivators and drivers of how (and when) people spend their money in B2C and B2B.

Executed 2010 strategy for Comcast, Super 8, HoJo, Amazon, Belvedere & Hennessy.• Significant success in the luxury space from spotting and seizing trend opportunities andleveraging the assets of fashion house Louis Vuitton Moet Hennessy (LVMH). • Helped land new business and differentiate Amazon.com, Comcast Business Class (B2B), Hennessy, Belvedere, Super 8, and Howard Johnson. Worked closely with our Director of Digital to craft highly integrated strategic platforms. Won several best in class Adrian Awards, including the platinum and gold, for our work in the hospitality space rebranding HoJo (go happy, go hojo) and Super 8 (the talking sign).

Crafted uniquely tailored, influencer strategies for Coca-Cola and illy’s new product launch, illy issimo, in both NY + LA. Learned how to conduct a briefing over a game of ping-pong.

Conducted an unprecedented research study, which led to a 360 brand strategy for theNational Association of Broadcasters (NAB), in cooperation with the Radio AdvertisingBureau (RAB) and the HD Digital Radio Alliance, to re-brand radio in the United States.

Can't say enough great things about this place. Got to kick-off my career with exposure to best in class thinking, approaches, and people. (Special thanks to Mike Hughes, Earl Cox, and Steve Sanders for the opportunity to work on ESPN X-Games, Walmart, BF Goodrich, Porsche, and an internal agency sustainability initiative that ended up on Creativity.com.)

Ms, Creative Brand Management

Activities and Societies: University of Richmond Synchronized Swimming Team CoachCBM curriculum combines the fundamentals of a traditional.

Bs, Media Arts And Design, Creative Writing

Activities and Societies: Vice President, JMU Class of 2004 (Sophomore and Senior year) UNSW, Sydney, Australia Study Abroad (Spring 2003).