• Managing brand voice and driving campaign strategies across all touch points including social, email, live commerce, in-person and online activations• Working cross-functionally with product development to establish market positioning, naming & taglines; I’ve named multiple Allure Best of Beauty winning products. • Developing content strategy, marketing strategy, and educational roadmaps for internal and external partners• Creating and implementing measurable strategies to launch new products and re-energize existing skus• Driving brand awareness by leading a robust live commerce program & curating live-selling events on platforms including Instagram, MARKET, Amazon Live, ShopShops & Super Great• Developing results-driven education programs & facilitating internal and external trainings for retail partners including Net-A-Porter, Sephora, Birchbox & Nordstrom

As Global Brand Educator for Wander Beauty, my responsibilities include building and maintaining strategic partnerships with internal and external partners, developing training curriculum, creating compelling, creative copy for communications with external partners & appearances on QVC, QVC2 & BeautyiQ as an on-air beauty expert. I provided education & training support to a variety of retail partners and I have a proven ability to inspire, coach and develop teams.

As the pop up store manager, I am responsible for bringing the brand voice and vision to life. I manage the day-to-day operations, ensure that the team is trained to provide exceptional customer service, handle all scheduling and manage on-site events. Since our launch, we have exceeded all monthly sales goals.

As a freelance makeup artist and beauty expert, I create makeup looks for television, print, runway, events and more! My work has been featured on Good Morning America, BET, & Essence.com. I've also been featured in publications including Munaluchi Bridal Magazine, Sister to Sister Magazine and various national Radio One outposts. • Developing and executing beauty looks for print, e-commerce, television and film• Key Makeup Artist for host of TLC’s Love at First Swipe• Makeup work featured on Essence.com, Good Morning America, The Chew and various televised and digital platforms• Key Makeup Artist for film, 9 Minutes & 30 Seconds• Freelance artist for brands including Nars Cosmetics, Surratt Beauty & MAC Cosmetics

The Danielle Lewis Show is designed with "women in transition" in mind: the stories we need to tell & the conversations we need to have. It’s meant to be a chat among friends that leaves you informed, inspired and excited to tackle whatever life throws your way. Available on iTunes, Spotify, Google Play & Stitcher.

In this role, my responsibility was to craft the brand voice in the digital space and to bring the brand story to life using engaging and educational images, videos and story content. I also managed customer questions and concerns across all social media channels.

• Managed a team of 11 artists and grew a beauty business with revenue over 1 Million Dollars annually• Merged business, sales and artistry to increase revenue and develop brand loyalty • Provided artistry and sales coaching that resulted in exceeding team productivity goals monthly; earned Top 3 ranking in Mid-Atlantic region• Consistently exceeded personal productivity goals with sales over $120,000; Received Top Sales & Superior Customer Service honors

• Developed marketing strategies that accelerated enrollment and increased revenue in the DC market• Organized and produced marketing events including test stations, informational sessions and trade show appearances• Developed & executed quarterly marketing calendars • Created compelling copy for various email marketing campaigns