Danielle Brady Email & Phone Number

Chicago, Illinois, United States

• Developed and implemented a friendly, approachable, and supportive tone throughout the Freeman e-commerce platform, establishing comprehensive brand book copy guidelines to ensure consistency across all communications..
• Conducted extensive research and collaborated with labor, product, and site setup teams to accurately write service request forms, shipping services from Freeman Transportation, and category descriptions.
• Authored engaging product copy, including naming, packaging, and detailed descriptions, with a strong focus on SEO best practices, ensuring alignment with exhibitor needs and platform goals while driving search engine.
• Wrote and optimized content for critical sections such as Material Handling Agreements (MHA), event homepage, and labor guidelines to assist exhibitors in understanding and selecting appropriate services.
• Developed and established brand book copy guidelines, defining the platform’s voice, tone, and content standards to maintain consistency across all communications.
• Partnered with designers to ensure seamless integration of copy with the platform’s page designs, enhancing the overall user experience.

New York, United States

• Deliver work that reflects a careful attention to detail while adhering to legal requirements, includingvendor requests, while maintaining Macy’s voice and core brand values.
• Managed multiple projects with tight deadlines and limited information, requiring quick comprehensionand effcient execution.
• Craft compelling copy across multiple campaigns and platforms for both digital and print.
• Develop in-store assets and digital collateral for partners, such as Fanatics, Pandora, Macy’s Wine Shop,and Persona Magazine.
• Write both long and short-form content for emails and complete campaigns, including banner ads,landing pages, shipping assets, and direct mail.
• Conceptualize and write creative content for Macy’s private brands, including And Now This and I.N.C.which drove sales 14%.

New York, New York

• Senior Copywriter, PINK & PINK Beauty: June 2021 - November 2023Print and Digital Copywriter, PINK: November 2016 - June 2021
• Responsible for all stores’ creative signage, promotions, and internals.
• Consult daily with merchants to provide the most accurate product copy.
• Developed and implemented standardized copy guidelines for promotional offers, ensuring consistencyand effectiveness across all marketing platforms.
• Collaborate with design and marketing partners to ensure all copy is both comprehensible and visiblewhen browsing.
• Collaborate cross-functionally with marketing, design, and visual merchandising teams to verify theaccuracy of customer-facing copy and offer language

Greater New York City Area

• Organized public relations events to showcase denim collection and collaboration with companyspokesperson by booking venues, determining decor, and managing vendors, including meals andentertainment
• Planned and hosted company-wide events involving various locations and departments
• Managed all aspects including setting, theme, transportation, vendors, and agendas
• Developed and maintained relationships with suppliers to reduce company costs and improve quality oftheir provided services

Greater New York City Area

• Worked closely with creative director and design team to develop ready-to-wear collections
• Led extensive research projects to reveal stylistic aspects of particular historical eras to contribute toteam designs; created concept boards to present research and develop trends for the collection
• Assisted in collection’s design development by introducing creative concepts and providing teamfeedback
• Effectively and effciently participated in fittings and photo shoots, ensuring communication ofadjustments to the style master
• Collaborated with showroom coordinator to display current collection
• Introduced creative concepts and provided team feedback during collection development

Bachelor'S Degree, Fashion/Apparel Design

BFA in Fabric Styling; Suma Cum Laude Related Courses: Color Combinations and Repeats, Textile Art for Fashion Design, Digital.

Education record

Education record