Danielle Brady Email & Phone Number

Chicago, Illinois, United States

• Developed and implemented a friendly, approachable, and supportive tone throughout the Freeman e-commerce platform, establishing comprehensive brand book copy guidelines to ensure consistency across all communications. As the sole copywriter, I crafted the platform’s voice and tone, significantly improving exhibitor engagement and satisfaction while maintaining a cohesive and engaging user experience.• Conducted extensive research and collaborated with labor, product, and site setup teams to accurately write service request forms, shipping services from Freeman Transportation, and category descriptions.• Authored engaging product copy, including naming, packaging, and detailed descriptions, with a strong focus on SEO best practices, ensuring alignment with exhibitor needs and platform goals while driving search engine visibility and organic traffic.• Wrote and optimized content for critical sections such as Material Handling Agreements (MHA), event homepage, and labor guidelines to assist exhibitors in understanding and selecting appropriate services. • Developed and established brand book copy guidelines, defining the platform’s voice, tone, and content standards to maintain consistency across all communications. • Partnered with designers to ensure seamless integration of copy with the platform’s page designs, enhancing the overall user experience.• Strategized and crafted content to guide first-time exhibitors through the shopping process, using clear, step-by-step instructions and visual cues to help them understand labor requirements, available packages, and platform navigation, ensuring a smooth and error-free user experience.• Managed multiple writing tasks under tight deadlines, demonstrating strong organizational skills and attention to detail.

New York, United States

• Deliver work that reflects a careful attention to detail while adhering to legal requirements, includingvendor requests, while maintaining Macy’s voice and core brand values.• Managed multiple projects with tight deadlines and limited information, requiring quick comprehensionand effcient execution.• Craft compelling copy across multiple campaigns and platforms for both digital and print.• Develop in-store assets and digital collateral for partners, such as Fanatics, Pandora, Macy’s Wine Shop,and Persona Magazine.• Write both long and short-form content for emails and complete campaigns, including banner ads,landing pages, shipping assets, and direct mail.• Conceptualize and write creative content for Macy’s private brands, including And Now This and I.N.C.which drove sales 14%.• Regularly present creative concepts to company executives and team leads across marketing andcreative departments.• Extensive proficiency in Adobe XD, InDesign, Photoshop, and Acrobat programs.

New York, New York

Senior Copywriter, PINK & PINK Beauty: June 2021 - November 2023Print and Digital Copywriter, PINK: November 2016 - June 2021• Responsible for all stores’ creative signage, promotions, and internals.• Consult daily with merchants to provide the most accurate product copy.• Developed and implemented standardized copy guidelines for promotional offers, ensuring consistencyand effectiveness across all marketing platforms.• Collaborate with design and marketing partners to ensure all copy is both comprehensible and visiblewhen browsing.• Collaborate cross-functionally with marketing, design, and visual merchandising teams to verify theaccuracy of customer-facing copy and offer language• Responsible for naming product, promotional gifting, and creating taglines for key holiday moments.• Wrote internal communications such as Love Notes, a monthly newsletter that educated associates oncurrent projects and launches.• Wrote copy for subscription based service PINK Beauty Box, consisting of hand-selected beauty itemsthat showcase company product.• Wrote, edited, and proofed all offer-related print and digital verbiage for holiday and key brand moments,all Victoria’s Secret Credit Card promotions.• Collaborated with legal and strategy teams to craft compliant and strategic credit card promotionalmaterials.• Extensive proficiency with Smartsheet, SharePoint, Salesforce, Box, Jira, and Confluence.

Greater New York City Area

• Organized public relations events to showcase denim collection and collaboration with companyspokesperson by booking venues, determining decor, and managing vendors, including meals andentertainment• Planned and hosted company-wide events involving various locations and departments• Managed all aspects including setting, theme, transportation, vendors, and agendas• Developed and maintained relationships with suppliers to reduce company costs and improve quality oftheir provided services

Greater New York City Area

• Worked closely with creative director and design team to develop ready-to-wear collections• Led extensive research projects to reveal stylistic aspects of particular historical eras to contribute toteam designs; created concept boards to present research and develop trends for the collection• Assisted in collection’s design development by introducing creative concepts and providing teamfeedback• Effectively and effciently participated in fittings and photo shoots, ensuring communication ofadjustments to the style master• Collaborated with showroom coordinator to display current collection• Assisted in collection’s design development by introducing creative concepts and providing teamfeedback•Introduced creative concepts and provided team feedback during collection development

Bachelor'S Degree, Fashion/Apparel Design

BFA in Fabric Styling; Suma Cum Laude Related Courses: Color Combinations and Repeats, Textile Art for Fashion Design, Digital.

Education record

Education record