Danielle Chapman Email and Phone Number

Community Manager for The Drum memberships and product owner of The Drum Network and CEO Club, looking after our membership communities of agencies and their leaders.▪️ Connect agencies and leaders with each other, and with The Drum, to raise their profiles and get published.▪️ Ideate, develop, enhance and executing member events, opportunities and initiatives.▪️ Implement methods to measure and analyse member engagement and satisfaction. Identify and implement opportunities for enhancement.▪️ Own the closed community platform and all its content, a central hub for members to utilise their membership.▪️ Create and distribute member comms and newsletters across web, email, social and closed platform.▪️ Create and brief design of marketing materials for various audiences including written, image, video and audio assets.▪️ Work cross-functionally to identify efficiencies and opportunities for collaboration across membership products.▪️ Lead and deliver communications strategy across email, closed platform, web, social.▪️ Lead and deliver schedule of member opportunities including podcast, editorial roundtable, webinars and in-person events, informed by research and editorial trends.▪️ Nurture collaborative partnerships with multiple stakeholders, including: sourcing and briefing industry experts, onboarding new members, working cross-functionally to deliver company-wide projects, panel and networking events.▪️ Implement methods to monitor and analyse member feedback to measure satisfaction and engagement. Identify initiatives to improve processes and streamline activity.▪️ Design and brief/create marketing materials for multiple audiences including written, image, sound and video materials across email, web, and social.

Community Manager for The Drum Network (incl. CEO Club), looking after our membership community of agencies and their leaders.▪️ Connect agencies and leaders with each other, and with The Drum, to raise their profiles and get published.▪️ Ideate, develop, enhance and executing member events, opportunities and initiatives.▪️ Implement methods to measure and analyse member engagement and satisfaction. Identify and implement opportunities for enhancement.▪️ Own the closed community platform and all its content, a central hub for members to utilise their membership.▪️ Create and distribute member comms and newsletters across web, email, social and closed platform.▪️ Create and brief design of marketing materials for various audiences including written, image, video and audio assets.▪️ Work cross-functionally to identify efficiencies and opportunities for collaboration across membership products.▪️ Lead and deliver communications strategy across email, closed platform, web, social.▪️ Lead and deliver schedule of member opportunities including podcast, editorial roundtable, webinars and in-person events, informed by research and editorial trends.▪️ Nurture collaborative partnerships with multiple stakeholders, including: sourcing and briefing industry experts, onboarding new members, working cross-functionally to deliver company-wide projects, panel and networking events.▪️ Implement methods to monitor and analyse member feedback to measure satisfaction and engagement. Identify initiatives to improve processes and streamline activity.▪️ Design and brief/create marketing materials for multiple audiences including written, image, sound and video materials across email, web, and social.

▪️ Recruitment, line management, and mentorship of the digital marketing apprentice, and team training on a range of tools, platforms and skills▪️ Working with various agencies and internal teams to execute the marketing strategy and drive lead generation and online bookings▪️ Create, organise, and deliver marketing and branding assets for all face to face conferences. Assist in the event operations and organisation▪️ Establish, manage, and deliver on corporate partnerships and sponsor packages to enhance the reputation of the Institute▪️ Leading communications with members of the Advisory Board, ensuring regular and accurate communication, and working with board members to enhance the reputation and success of the Institute ▪️ Manage the content calendar and ensure internal teams post cross-channel content on time and of a high standard▪️ Brand guardian for the Institute, ensuring all outgoing communications and marketing materials are on-brand and adhere to style guidelines▪️ Identify opportunities and establish new projects that help to meet various marketing and company objectives - e.g. lead and revenue generation, sponsor satisfaction, membership engagement, and raising brand awareness & reputation

My key responsibilities in this role cover:▪ Ownership of the marketing content calendar, plus content creation and management - spanning social, blog, website and affiliate channels.▪ Social media strategy ownership and implementation with a key focus on organic audience and engagement growth.▪ Establishing and maintaining affiliate partnerships to exchange beneficial services with a view to promote our vast and varied events programme. ▪ Design and creation of creative marketing assets maintaining quality and brand consistency for use across departments.▪️ Planning, design and set up of print and digital marketing materials for face to face conferences. ▪️ Line management and team training on a range of tools, platforms and skills.

Leading and executing all marketing activity for a B2B digital agency, reporting directly to the MD. I also support client projects with content, social media and SEO strategy and/or guidance. Experience includes:Event Management- organising + attending events + trade shows- planning, preparing + distributing all relevant assets and materials- monitoring + encouraging event sign-ups, attendee communications - print, email, web + socialContent Management- creating + distributing high quality content, on brand + targeted (e.g. blog, web, print, social, email, PR, industry/research reports)- cross-channel distribution, online + offline- preparing creative briefs for internal + external content creators to ensure content is high quality, on brand + delivered on time- working with supplier to create TOV, ensuring this is implemented across all company communicationsWebsite Management- led website relaunch project; designing, creating + launching a completely fresh website with all new content + copy to support our objectives, in just 6 weeks- creating, editing, optimising, uploading + updating website content regularly- liaising with delivery team to prepare case studies, product pages + other website content- researching target audience + mapping user journeys to optimise content + support business objectivesMarketing Strategy- working with relevant internal + external teams to create marketing strategy- liaising with leadership + sales teams to identify campaign opportunities - ownership of marketing roadmap, planning + execution of all marketing activity + campaigns- performance monitoring + reporting across all channelsPR and Communications- writing + distribution of press releases- identifying award opportunities + preparing entriesMisc.- conducting SEO, content + social media audits for clients with recommendations- preparing + conducting training + guidelines for colleagues and clients - SEO, content writing + social media use

Primarily client-focussed role in a growing B2B digital agency. My role involved leading, planning, executing and reporting of marketing activity and integrated campaigns for multiple clients in a range of industries. Experience includes:Content Management - cross-channel marketing strategy and campaign planning, management, execution and reporting for client- content editing + optimisation for SEO- researching and identifying trends and opportunities for content creation and promotion- creation of monthly and quarterly content calendars based on client objectives, SEO strategy, and competitor + audience research and trends- launched a redesigned blog site for our largest client, alongside full content audit and SEO optimisation projectSocial Media and Community Management - social media strategy + campaigns; planning, execution and reporting- social media posting and monitoring- community management Affiliate Marketing- managing affiliate partnerships and identifying new partnership opportunities- planning, leading, executing and reporting of successful cross-channel marketing campaigns for affiliate partnerships- managing internal and external resource to deliver high quality paid advertorial campaigns- delivered our largest client's best performing paid advertorial campaign for an affiliate partnerSEO, Reporting and Analytics - preparing monthly and campaign-specific reports on various marketing activity for clients, addressing key objectives + KPIs, with commentary for readers with ranging technical awareness- preparing plans for technical and content-driven SEO optimisation + executing where applicable- regular use of common reporting tools: e.g. SEMrush, Google Analytics and Data StudioB2B Agency Experience - working with internal staff and external clients and suppliers- integrated marketing and copy-writing/editing for a range of B2C and B2B industries- balancing multiple projects at once and working to tight deadlines

I worked with the School of Tourism and Hospitality (within Plymouth University) to construct a social media marketing strategy, provide guidance on creating content to connect with a range of target audiences, and to monitor and analyse social media performance.

During my final year studies I was inited back to work in the Digital team. This involved creating, editing and publishing content for the university website using the CMS system and working with internal staff.

Throughout this role I was mainly involved in the marketing of Peninsula Arts events. My responsibilities included: - Creating and updating event pages on the Plymouth University website- Social media marketing; creating social media plans and schedules for large events and new programme releases, monitoring engagement, engaging followers- Listing upcoming events on external websites- Creating and sending email invitations and alerts through MailChimp- Social media for the Plymouth Contemporary Open 2015 throughout August

My primary responsibilities included managing the main Plymouth University and faculty social media accounts on a daily basis, posting content and responding to queries. I have worked with various members of the university to create and implement social media strategies to promote a variety of events. During this role I was also given the opportunity to work alongside the wider Digital Team during the new website project, logging tasks and working with the new website CMS.During my placement I completed a research project into Universities' use of social media, with particular reference to Plymouth University. I also led a project to revive the Plymouth University Pinterest account, which was recognised in a blog article alongside Harvard University and University College Cork identifying best social media practice.

Full time seasonal worker. I enjoyed working as part of a team and learning new skills and techniques quickly to improve team efficiency. During my time here I had a chance to watch the company grow, and learnt to adapt to a rapidly expanding business.

After a successful application and interview, I was elected Treasurer for the Wadebridge Sixth Form Student Council. In this role I was responsible for collecting money from students, paying costs, working on a budget, and recording all transactions. I enjoyed the responsibility of this role and working as a small team participating in fundraising activities and planning events such as the end of year Sixth Form prom.