Danielle Happell (Cupp) Email & Phone Number

Charlotte, North Carolina, United States

- Responsible for all in-app marketing for the Insurance business- Increasing in-app enrollments to our usage-based auto insurance program by 20%+

- Responsible for driving adoption of our usage based insurance product through owned channels- Driving 20% channel efficiency in our midfunnel- Owning the analysis and distribution of special programs

- Marketing lead charged with adoption and retention of homeowners using Credit Karma’s equity tracker- Grew member adoption from 2 million to 7.5 million in 9 months- Lead a cross-functional team of analysts, Product, and engineering to ensure that we achieved quarterly goals

Charlotte, North Carolina, United States

• Marketing lead for the team charged with diversifying revenue sources at Credit Karma.• Owns end-to-end marketing campaigns for new personal finance offerings from writing the flagship document, working with our cross-functional creative and technical team, executing the campaigns, and reporting our results. • Performed soft launches of two new personal finance offerings, which have returned $40k in 2021.• Executes all A/B tests on content, which improved one campaign’s click rate five-fold. • Creates dashboards for weekly team and leadership reporting.

Charlotte, North Carolina Area

• Led all marketing initiatives for E-Commerce fulfillment portfolio ($50MM).• Planned, managed, and delivered the E-Commerce Equipment marketing calendar, including digital and print ads with an industrial publication, which returned 1000+ leads. • Strategized email ad copy changes to implement our COVID messaging highlighting the importance of automation, which returned 84% more leads than other media in 2020. • Analyzed touchpoints along the CRM journey of spare parts customers, collaborated with creative teams to create a new spare parts web page, which was optimized for SEO and became a top-performing page and helped close our sales gap. • Utilized CRM to support sales in a highly specialized Amazon project. • Worked with internal partners to tailor an email campaign targeting the shrink machine audience, which had a click-to-open rates that were double the industry benchmark. • Analyzed campaign performance and recommended reallocating ad spend towards channels with the highest ROI, optimizing the marketing budget by 57%. • Creatively told Sealed Air’s story through a client testimonial video and promoted the content across multiple channels, generating hundreds of leads.

Charlotte, North Carolina Area

• Created CRM reports on a monthly basis for executive leadership to demonstrate progress of product lines. • Designed, developed, and delivered reports via Power BI dashboards featuring financial data shared with senior leaders to receive further funding for 5-year innovations. • Wrote the content for product pages on our E-Commerce website, relying on market research and data analytics, resulting in new client conversion.

Charlotte, North Carolina Area

• Directed marketing efforts and content strategy targeting the electronics and luxury markets.• Created CRM reports on a monthly basis to provide senior leadership with visibility.• Identified insights from CRM data and research findings to provide senior leadership with recommendations regarding the strategic direction of the $200MM product line. • Partnered with clients, internal business stakeholders, and technical teams for my primary marketing campaign, which generated over $200k in its first year.

Gettysburg, Pennsylvania

Coordinated the leadership center’s most intensive program that focuses on leadership in social justice and culminates in a week-long trip to Arkansas and Kansas in May 2016. Improved marketing efforts by implementing a new video series featuring student-leaders. Facilitated the GLC’s Ascent trip, “Gettysburg’s Leadership Legacy”, a five-day program for incoming first-years. Regularly presented leadership models to student organizations as a consultant.

Gettysburg, Pa

Tutored students on a weekly basis in Intermediate Microeconomics

Led small tours of the college to prospective students and their families. Provided frequent opportunities to refine public speaking skills during the school year.

Stamford, Connecticut

Development intern at a $700 million public health and disaster relief non-profit. Researched and pioneered a new geo-mapping employee engagement opportunity. Analyzed data, studied trends, and prepared written reports relating to disaster fundraising. Collaborated on a team of interns to produce a social media project for AmeriCares. Additional projects included alternative revenue research and event planning. Exemplified professionalism and refined presentation skills.

Fairfield, Ct

Worked with campers on a daily basis, leading group games and small group discussions. Required effective communication skills and effective team collaboration. Responsible for set-up and tear-down of equipment each day.

Project-based internship involving social media, college recruitment, and public relations on the development team of a small non-profit.Accomplishments:• Established a sustainable college recruitment process• Provided analysis as content for quarterly Board of Directors meeting• Increased average reach of Facebook posts by 170% in the first month

Bachelor'S Degree, Economics, Globalization Studies

Activities and Societies: Omicron Delta Kappa, Global Leaders of Gettysburg College, DiscipleMakers Christian Fellowship

Sustainable Development And Social Change

A semester abroad in Jaipur, India that included courses Development Approaches and Distributive Justice, Shaping Sustainable Social.