Danielle Friend Email & Phone Number

Scottsdale, Az, Us

Austin, Tx, Us

- Managed a $300K+ budget for demand generation, improving lead-to-MQL conversion by 10% year-over-year.- Delivered performance reports with data-driven insights on campaign effectiveness, pipeline growth, and ROI, leading to a $300K increase in marketing-sourced revenue through strategic recommendations.- Collaborated with sales leadership and product teams to align marketing efforts with revenue goals, contributing to a 12% increase in the sales pipeline year-over-year.

Austin, Tx, Us

- Developed and executed a new series of lead generation webinars utilizing Marketo, Salesforce, and Zoom, resulting in an increase of registrants by 16% and attendees by 94%, ultimately influencing $18M in active opportunities. - Managed all phases of various integrated marketing campaigns across email, content syndication, paid social, and display, driving a 184% weekly attainment in MQLs over eight months.- Spearheaded A/B testing and optimizations in email campaigns, achieving a 5% increase in open rates over six months.- Partnered with third-party vendors to execute paid media strategies, ensuring alignment with growth objectives and demand generation KPIs.

Carlsbad, California, Us

- Directed email marketing, paid search, and social media campaigns, generating 200+ high-quality leads and securing four proposals within six months post-website relaunch.- Created and executed automated email campaigns for six clients, enhancing engagement with personalized content and targeted subject lines.- Utilized Google Analytics to provide actionable insights, optimizing campaign performance and delivering improved client outcomes.- Partnered with teams to refine landing pages, resulting in significant improvements in conversion rates for RedFlash Group and its clients.

Emeryville, California, Us

- Developed and executed media plans for $1M+ campaigns across display, content syndication, programmatic, paid social, and search channels.- Streamlined lead management using Integrate Lead Management Platform, saving clients over $140k annually by reducing unqualified leads.- Managed content calendars and organized assets to align with diverse product offerings and stages of the marketing funnel, ensuring timely and relevant content delivery.- Collaborated with cross-functional teams in paid social, search, programmatic, and analytics to surpass industry benchmarks through strategic campaign execution.

- Secured media coverage in top local and national outlets, including USAToday.com, EaterLA.com, and KCAL 9, through daily outreach to online, print, and broadcast media.- Collaborated with team members to develop storylines, partnership opportunities, and targeted columns aligned with client goals and KPIs.- Researched and identified key journalists and publications, ensuring effective media contact and alignment with initiative and story angles.- Compiled and presented monthly client activity reports, showcasing press hits and providing metrics on outlet circulation and unique visitors.

Hermosa Beach, California, Us

- Crafted compelling pitches, press releases, fact sheets, and blog posts weekly for a diverse client base, enhancing media presence and engagement.- Executed weekly media outreach to secure valuable coverage in local business features, representing multiple clients effectively.- Oversaw and managed content for various social media editorial calendars, ensuring daily posts were aligned with client messaging and goals.

Los Angeles, Ca, Us

- Developed and pitched story ideas to secure media coverage for clients, enhancing their visibility and media presence.- Built targeted media lists using Cision, connecting with key food and lifestyle journalists across national and local publications.- Assembled comprehensive press kits featuring fact sheets, bios, and press clips, providing valuable resources to clients and media partners.- Prepared detailed briefing documents for client events, ensuring smooth execution and effective communication.

Eugene, Oregon, Us

- Teamed up with colleagues to launch and grow client Facebook and Twitter accounts, boosting brand recognition and engagement from the ground up.- Developed and curated content for the client’s social media editorial calendar, ensuring a steady stream of engaging posts.- Built and targeted media lists of influential contacts to kickstart follower growth during the initial launch phase of client social media profiles.

Eugene, Or, Us

- Conducted research to identify top journalists and bloggers in communications and business, crafting a targeted media list to enhance outreach.- Drafted informative fact sheets and news releases to boost awareness and visibility of Glaser & Associates Inc. within the communications and business sectors.

Eugene, Or, Us

- Developed media kits to effectively promote UO PRSSA’s annual fundraising event for Greenhill Humane Society, driving visibility and engagement.- Partnered with committee members to craft and distribute compelling news releases for student organizations, enhancing their public profile.- Wrote blog posts about the fundraising event, featured in the UO PRSSA newsletter and showcased on their website, increasing awareness and participation.

- Organized a seating plan to ensure customer needs were addressed in a timely manner.- Maintained relationships with returning customers by consistently seating them in their preferred area of the restaurant and following up with recognition of their continued business.

Bachelor'S Degree, Public Relations

Education record