Danielle Pena Email & Phone Number

Charlotte Metro

• Directed daily operations across Hustle House Fitness locations, managing inventory, supplies, and equipment maintenance to ensure policy compliance and quality standards; communicated corporate updates to drive team.
• Cultivated a vibrant studio culture, increasing member engagement through social events and in-studio challenges
• Led hiring, onboarding, and training processes, ensuring staff compliance with brand standards through audits, performance evaluations, and comprehensive training programs
• Collaborated in weekly and monthly corporate sales and operations meetings, contributing innovative process improvements to drive studio growth
• Reduced member attrition by implementing targeted engagement strategies and personalized retention programs, increasing member retention and satisfaction
• Established and optimized opening procedures for the Dallas, TX location, implementing efficient sales and operational frameworks that supported rapid growth and successful market entry

Southpark, North Carolina, United States

• Spearheaded the successful launch of Hustle House SouthPark, overseeing membership acquisition, site preparation, and staff onboarding to ensure a successful opening
• Drove community outreach efforts, fostering B2B relationships, hosting local events, and generating pre-launch excitement to secure pre-sales and expand brand visibility
• Developed and implemented sales forecasting and performance strategies, setting and exceeding KPI targets through effective performance goals and team alignment
• Managed seamless coordination between sales and operations to optimize revenue generation and daily functionality
• Supervised hiring, onboarding, and scheduling to maintain high standards of customer service, resulting in positive member feedback

Gastonia, North Carolina

• Oversaw operations of four Boys & Girls Club locations in Gaston County, serving approximately 1,700 youth annually
• Managed an operating budget of $1.4M
• Established and implemented opening operations, membership acquisitions, and member programming at the Dallas Club location in 2018
• Supervised Unit Directors, Program Directors, College & Career Coordinators and 18 part-time staff
• Facilitated staff onboarding, annual training, and creation/execution of an annual program calendar

Jackson, Wisconsin

• Directed all functions of the Jackson facility, including staff management, building operations, and member retention
• Managed an operating budget exceeding $200,000 per fiscal year
• Increased average member attendance by 15% through strong community relationships and referrals
• Supervised twelve part-time employees responsible for the execution of member programming

Milwaukee, WI

• Conducted home visits to identify safety threats in family environments
• Developed and presented case plans to the court, addressing safety threats and implementing dangers
• Monitored compliance with court-ordered conditions and recommended resources to support familyreunification

Oshkosh, Wisconsin Area

• Assessed and identified severity of referrals through interviews and home visits
• Reviewed and licensed prospective foster families through background checks and home visits
• Provided resources to improve home environment and child development
• Responsible for analyzing compatibility between foster children and prospective families before placement

Fond Du Lac, WI

• Planned and executed campus events in order to introduce Marian students to the community at large
• Coordinated volunteer schedule with sixteen partner non-profits as part of the freshman immersion project