Danielle Pena Email & Phone Number

Charlotte Metro

• Directed daily operations across Hustle House Fitness locations, managing inventory, supplies, and equipment maintenance to ensure policy compliance and quality standards; communicated corporate updates to drive team productivity and operational efficiency• Cultivated a vibrant studio culture, increasing member engagement through social events and in-studio challenges• Led hiring, onboarding, and training processes, ensuring staff compliance with brand standards through audits, performance evaluations, and comprehensive training programs • Collaborated in weekly and monthly corporate sales and operations meetings, contributing innovative process improvements to drive studio growth • Reduced member attrition by implementing targeted engagement strategies and personalized retention programs, increasing member retention and satisfaction• Established and optimized opening procedures for the Dallas, TX location, implementing efficient sales and operational frameworks that supported rapid growth and successful market entry

Southpark, North Carolina, United States

• Spearheaded the successful launch of Hustle House SouthPark, overseeing membership acquisition, site preparation, and staff onboarding to ensure a successful opening• Drove community outreach efforts, fostering B2B relationships, hosting local events, and generating pre-launch excitement to secure pre-sales and expand brand visibility • Developed and implemented sales forecasting and performance strategies, setting and exceeding KPI targets through effective performance goals and team alignment• Managed seamless coordination between sales and operations to optimize revenue generation and daily functionality• Supervised hiring, onboarding, and scheduling to maintain high standards of customer service, resulting in positive member feedback

Gastonia, North Carolina

• Oversaw operations of four Boys & Girls Club locations in Gaston County, serving approximately 1,700 youth annually• Managed an operating budget of $1.4M• Established and implemented opening operations, membership acquisitions, and member programming at the Dallas Club location in 2018• Supervised Unit Directors, Program Directors, College & Career Coordinators and 18 part-time staff• Facilitated staff onboarding, annual training, and creation/execution of an annual program calendar

Jackson, Wisconsin

• Directed all functions of the Jackson facility, including staff management, building operations, and member retention• Managed an operating budget exceeding $200,000 per fiscal year• Increased average member attendance by 15% through strong community relationships and referrals• Supervised twelve part-time employees responsible for the execution of member programming

Milwaukee, Wi

• Conducted home visits to identify safety threats in family environments• Developed and presented case plans to the court, addressing safety threats and implementing dangers• Monitored compliance with court-ordered conditions and recommended resources to support familyreunification

Oshkosh, Wisconsin Area

• Assessed and identified severity of referrals through interviews and home visits• Reviewed and licensed prospective foster families through background checks and home visits • Provided resources to improve home environment and child development • Responsible for analyzing compatibility between foster children and prospective families before placement

Fond Du Lac, Wi

• Planned and executed campus events in order to introduce Marian students to the community at large • Coordinated volunteer schedule with sixteen partner non-profits as part of the freshman immersion project