As host of the Agents of Change Podcast, I sit down with top agency marketers to discuss how they’re facing challenges in agency life, the best practices they’re leveraging to stay on top of constant changes in our industry, and where they see marketing trending in the years to come. Our hope is that marketers can come away with insightful tips, have fun learning something new, and find others in the industry to connect with.

As Group Outreach Lead, I work closely with the team to plan, develop, execute and analyze strategies to help clients engage with customers and grow audiences through Influencer Marketing and Social ABM programs that complement social and marketing activities. Through Account Management, I have the pleasure of working closely with client contacts, CMOs, executives and team members to implement and design social media strategies aligned to the overall goals for the organization. This includes creating and maintaining an editorial calendar, community management, campaign strategizing, and daily social media activities. In both programs, Outreach and Account Management, there is one goal in mind - to connect organizations with their communities and customers.

I work closely with clients to help align the overall goal with a proven marketing strategy to generate awareness and build communities. Through social media and B2B Influencer programs, we are able to generate credibility and authority to amplify the brand content authentically.

I help small businesses find their voice on social media and connect with clients and potential clients through visual imagery and engaging content.

Manage social media accounts on-site for a media and events company in the digital advertising and marketing space during consumer events. In this role, I find new and exciting ways to engage with the audience in attendance as well as draw in others that are not on property for the event.Through my efforts, the event hashtag received over 1.5MM impressions and saw consumer engagement not yet experienced. With multi-channel posts, video, live streaming, and other innovative ways to create engagement, the organization's social channels grew not only in followers but in conversations. In addition to on-site activity, I provide the organization with pre-scheduled posts to inform and update attendants on important information before and during the event. This information not only includes event information, but I make a concerted effort to contain speaker information and utilize pertinent social information. My role is to make their team look good. By removing the on-site social pressure from their marketing team, they can focus on high-level duties and demands while I tackle real-time social needs.

In my role as VP of Client Services I am able to combine my two passions - client satisfaction and team growth! I am serving our full portfolio of client accounts and helping to drive success and ensure client satisfaction with an amazing team to support the mutual objectives and goals. I am also blessed to have the opportunity to work closely with our team to assist them in their personal and professional goals to take them to the next level. With team work we can make the dream work!

As Group Director I had the distinct privilege of working not only with our team but with our clients as well. Assisting in all aspects of the digital and social media marketing strategies and execution allowed for intimate knowledge of specific programs and opportunities for growth for the clients.

i9 Sports Corporation, the nation's largest youth sports franchise and leader of providing youth sports leagues and camps whose mission is to help kids succeed in life through sports. •Present the i9 Sports opportunity to potential franchise owners.•Develop new sales strategies to maximize franchise leads/sales•Work with Marketing to manage web-based lead generation sources with the best ROI•Measure and manage lead flow and evaluate the performance metrics of advertising•Develop and manage a sales forecast•Manage franchise disclosure and federal and state regulatory compliance

Account Director for an enthusiastic, forward-thinking marketing team. We specialize in website content, design and management; social media content and management; and provide your company with marketing that bears fruit and zooms ROI!

• Establish a new line of business exclusive to the eye care industry projected to generate over $1 million in sales.• Expand membership from 50 to over 750 Optometrists within 8 months.• Generate sales through existing and new customers. • Work closely with Optometrists to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. • Examine analytics and research data to ensure sales plans are effective.• Develop new strategies to increase sales and gain consumer brand awareness.• Manage outside agencies for website development, site content, SEO and other marketing strategies to end consumer and Optometrists.

Establish a new line of business exclusive to the eye care industry projected to generate over $1 million in sales.Expand membership from 50 to over 750 Optometrists within 8 months.Generate sales through existing and new customers. Work closely with Optometrists to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. Examine analytics and research data to ensure sales plans are effective.Develop new strategies to increase sales and gain consumer brand awareness.Manage outside agencies for website development, site content, SEO and other marketing strategies to end consumer and Optometrists.

Assist Account Managers for Domestic and International accounts.Work closely with Product Management to present new product ideas to customers.Use Vendor Portals to analyze POS reports and customer orders for accurate account forecasting.Develop weekly reports consisting of current sales figures, projected sales, account accomplishments and possible roadblocks for presentation to the Board of Directors.

Evaluate trade shows and exhibits that are appropriate for our business and provide an opportunity for growth.Develop yearly budget based on the number of events to attend.Create ROI reports and evaluations to ensure that the event is profitable.Staff the event from beginning to finish.Assign staff members and work as a team to best determine goals and objectives of event.Work with show staff to develop and implement promotions, advertising and other means of marketing to increase booth traffic.

Senate, 7th DistrictClerked the Senate Technology and Energy Committee consisting of seven members of the Michigan Senate.Prepared press releases regarding Senate Technology and Energy happenings, new legislation, events within the district and Lansing, and news pertinent to constituents of the 7th Senate District.Maintained the Senator's daily schedule including Committee Meetings, session schedule, legislative meetings, and meetings with constituents from the 7th Senate District.

2005 Majority Floor Leader Chris Ward, Michigan House of Representatives, 66th DistrictOrganized and directed district constituent events including golf outings, coffee days and town hall meetings. Worked directly with 13 Legislative Liaisons on a variety of constituent concerns ranging from unemployment to child support to Medicare coverage to develop legislation. Organized and executed fundraising events including golf outings, receptions and luncheons to help deter costs during elections. Maintained the Floor Leader's daily schedule including legislative meetings, session schedule, meetings with constituents from the 66th District, and district days.

Senate Majority Policy Office, Michigan State SenateCo-edited a 100 page Great Lakes Task Force Report distributed to the members of the Michigan Legislature and the Governor that is still used today as a reference for Task Force meetings and pertinent legislation.Assisted Senate staff members in research regarding legislation and various constituent concerns.Eliminated filing backlog; created new filing systems and procedures that ensured critical material could easily be accessed at all times.