Danielle Pullman Email & Phone Number

• Lead creative marketing production for home entertainment film and franchise releases, executing highly successful multimedia campaigns at a world-leading producer and provider of entertainment• Develop strategic content and messaging that resonate with audiences and align with DEI objectives and initiatives• Developed and executed the campaign for Black Panther: Wakanda Forever, leveraging strategic advertising to reduce costs by $50K while increasing advertising viewership by 85%• Created a targeted campaign for the live-action version of The Little Mermaid, reducing costs by $80K and generating 300M+ impressions for the highest-selling Disney electronic home video at its release date• Oversaw the campaign for Dr. Strange in the Multiverse Madness to create appeal for core and gaming audiences, resulting in compelling advertising that garnered 35%+ increase in awareness• Serve as Community Engagement Leader for the Jewish Business Employee Resource Group, providing resources, opportunities, and an inclusive culture for 1600 members

Greater Los Angeles Area

• Managed a production team and projects involving highly successful multimedia campaigns from pre-production to launch at a major American film studio acquired by Disney • Created marketing and promotional productions for new release films and key franchises, including X-Men, Kingsman, Planet of the Apes, Night at the Museum, Ice Age, and Deadpool 2• Led the Deadpool 2 home entertainment release campaign, driving engagement resulting in the digital release becoming the number one converting Marvel superhero film of all time to date• Oversaw project teams, objectives, and budgets, reducing cost by 10%-20% across dozens of projects

Greater Los Angeles Area

• Oversaw productions involving highly successful multimedia campaigns from pre-production to launch• Managed new studio initiatives including Movies Anywhere and Ultra HD, cultivating cross-departmental and third-party relationships resulting in cohesive campaign implementation• Supported the branding and marketing strategy for 20th Century Fox’s subdivision, Fox Faith, resulting in dozens of theater placed trailers and long-term franchise successes including When Calls the Heart• Served as showrunner and producer of global summit conferences, creating organic branding, marketing, and production materials for 15 events

Greater Los Angeles Area

• Led a team of 5 editors and motion graphic artists in creating and executing home entertainment campaigns at a Hollywood marketing firm• Wrote, directed, and produced broadcast spots and trailers for 20th Century Fox, Paramount Pictures, Grindstone Entertainment, and Anchor Bay Entertainment• Supervised successful development and production of trailers and television spots for high-profile titles including Avatar, Horton Hears a Who, Ice Age, and Sons of Anarchy• Managed budgets, teams, and objectives for promotional campaigns and projects, generating $1M+ in annual profit• Developed pitch materials to present to prospective and existing clients, securing contracts with high-profile brands including Beats by Dre

Greater Los Angeles Area

• Managed end-to-end campaign development for new release films and franchises, driving marketing initiatives through creative direction and cross-functional collaboration• Produced campaigns for acquired films, Fox Searchlight, and Fox Home Entertainment, coordinating with internal departments and external agencies to deliver all productions on time and under budget• Created and updated all theatrical materials to ensure alignment with home entertainment and brand messaging

Greater Los Angeles Area

• Oversaw the development of multimedia campaign materials for domestic and international home entertainment film releases at a multinational mass media and entertainment studio conglomerate• Managed film release multimedia content creation, including point-of-purchase marketing materials and DVD art, menus, and packaging, delivering all projects 100% on time and under budget• Developed and supervised a department workflow that transitioned externally resourced sizzle and clip reels to an in-house editorial and archival process, resulting in annual departmental savings of $1M+• Collaborated with post-production facilities to output final trailers and television commercials for in-theater and broadcast final use• Supervised the film finish and telecine of all theatrical trailers distributed through home entertainment, ensuring asset alignment with network guidelines and seamless transitions to exhibition• Created sizzle reels to highlight key marketing components for film launches, providing cross-departmental promotional materials leveraged to sell titles to large-scale retailers