Danielle Worthman Email & Phone Number

Littleton, CO, US

Santa Monica, California, US

Leading Marketing Operations for Enterprise Marketing. Overseeing team that executes ~160+ projects annually across Demand Generation, Customer Marketing, and Events with an average of 40 projects live at any given time

Santa Monica, California, US

San Francisco, California, US

Responsible for building out and optimizing the operational strategy of Ginger's Marketing Automation solution and Demand Generation process. Worked closely with Sales Operations to optimize the flow of leads between Hubspot and Salesforce, ensuring efficient lead follow-up and maintaining the funnel. Supported the company's Digital Ad campaigns, ABM.

Charlotte, North Carolina, US

Responsible for delivering substantial lead generation, I managed new logo acquisition, cross-sell and up-sell programs, nurturing, lead prioritization, and reporting used to refine marketing programs. I was focused on results and improving marketing performance.Key responsibilities included:- National campaigns and demand generation programs for all Sales.

Denver, Colorado, US

• Co-owned a digital marketing agency focused on web development, SEO, marketing automation, advertising, design, strategy, and email for B2B technology clients.Project management:
• Drove contract negotiation with advertising, public relations, design, print & trade show partners
• Managed client budget of $700,000+ annually
• Completed projects for 20+ clients including a new data center company, private equity firm, and cyber security start-up
• Lead client management for 9 full website development projects
• Supported client RFP creation for 10+ proposalsLead generation & pipeline growth:

Denver, CO, US

• Managed pre- and post-event email sends, organic social media posts, and targeted ads across social media as well as industry outlets leading to 29 closed-won opportunities worth $531,580/month
• Generated 200% social media follower growth across all platforms by implementing a cohesive social strategy and posting schedule
• Built and implemented 3 automated nurture streams and assisted with HTML email development
• Sent 100+ event emails and optimized over time, leading to 3x increase in average email open rate
• Assisted with brand storytelling and worked with copywriters on content ideation
• Focused on partnership creation with key local and national advertising companies and oversaw vendor management and contract negotiation

Denver, CO, US

• Was accountable for demand generation as well as CoreSite's holistic email plan and targeted (market, industry, and seasonal) advertising initiatives proving $146,580 ROI
• Managed CoreSite’s social media accounts (LinkedIn, Twitter, and Facebook)
• Started CoreSite’s customer reference program, creating 11 written case studies and 2 video case studies in its first year with clients such as MLB Network, Cars.com, and Paul Hastings
• Worked with the marketing communications manager to collaborate on content consistency
• Provided graphic design support for customer reference materials, event emails, and social media graphics
• Contributed to the development of emails using HTML and CSS

Denver, CO, US

• Assisted Senior Manager of Vertical Marketing in project management, process creation, and execution of strategy across all sales verticals

Denver, CO, US

Denver, Colorado, US

• Conducted management-focused research analysis and data analysis
• Reviewed research article content before submission to peer-reviewed journals
• Designed/implemented new online training materials distributed internationally
• Created online lectures and presentations, graded papers, and provided feedback for students

Designed promotional strategies for iXtreme Hydrator sports beverage. Oversaw intern performance. Updated website and Facebook advertisement. Networked to expand brand recognition.

Bachelor'S Degree, Business Administration And Management, General

International Baccalaureate