Daniel Mackinnon Email & Phone Number

* As a part of the company’s leadership team, establish, define and own the expression of the brand via look, feel, and tone.* Partner with the business to develop annual and seasonal retail strategies and plans based on an understanding of the banner brand, retail environment, merchandising, and e-commerce priorities.* Play an integral role in serving the target consumer through a retail journey that is relevant to, and informed by the current marketplace and consumer trends.* Lead the creative development of marketing collateral, which includes concept development, management of designers, and execution of the final product* Develop and lead multi channels seasonal campaigns.* Ensures adherence to set budgets and ensures accurate expenditure tracking records are maintained.* Strategizes and works cross-functionally to activate initiatives that connect the in-store and digital experience to advance the Omni experience for customers, working to bring the best of both worlds together for a richer brand story.* Communicates strategies and creative direction by leading meetings and presentations.* Highly articulate in all areas of creative and production aspects.* Collaborates between internal clients and all creative resources to develop professional alliances and increase the business brand presence.* Develop an omni-channel marketing campaign for all consumer touch points: photo and video campaigns, OOH print/digital ads, e-com site (web design, and product photography* Editorial and e-commerce visuals, styling, and photo direction.* In-store visuals including special store windows and signage, brand materials, seasonal promotions

-Creative consulting for luxury fashion, beauty, travel and lifestyle brands-Working with clients to develop relevant marketing and content strategies-Building social and digital content calendars and assets (motion, still, animated).-Assignment and direction to creative teams (photographers, stylists, models, makeup artists).-Safeguarding brand standards and making sure assets are delivered on time and on budget.-Travel writing, video and photo production for online outlets-Media and PR consultation for a variety of international travel destinations.

Toronto, Canada Area

-Lead the development of creative ideas and content for key categories and always on channels, including; concept development, presentation and production-Develop strategically relevant creative solutions based on the information gathered from all documents including the creative brief and integrated team members-Ensured all work laddered up to brand strategy and style guides-Lead a team through multiple campaigns in a fast paced environment-Collaborated with production and merchandising teams -Partnered with writers and designers to develop integrated creative solutions to creative briefs-Regularly attended briefs, group meetings, production meetings, and presentations -Presented work thoughtfully to internal partners and project owners-Oversaw partners/vendors/freelancers assigned to projects-Produced work that drove the brand forward-Managed teams of Art Directors and Designers within a matrixed organization-Resourcefully worked with different budgets and in partnership with production, came forward with ideas, solutions and suggestions-Directed and produced various campaign photoshoots-Developed multiple cornerstone seasonal campaigns across fashion, beauty and home business pillars

Toronto, Canada Area

Toronto, Canada Area

• Act as brand guardian across all touch points including Canadian, U.S. and French print editions of the magazine. Ensure brand consistency with digital and mobile editions, website, shopping site, weekly newsletters and Special Interest Publications.• Develop, design, present and finalize cover design options to publisher and editor-in-chief.• Collaborate with editors to develop editorial content and visual packaging.• Consult on brand extensions ie: merchandise packaging, event invitations, custom content etc.• Manage a print and digital art team of six.• Pitch, produce and deliver cross-departmental projects.• Create external advertorial print and digital projects for clients.

Toronto

-Working closely with the Editor-In-Chief to develop both print and digital content for the brand.-Successful launch the magazine and website along with all digital content (banner ads, newsletters, microsites).-Oversee all creative direction for the brand including several print and digital collateral projects. -Work with publicists to produce and art direct celebrity photo shoots in NYC, LA and Paris.-Increased newsstand sales by nearly 300% in less than one year.-Hire and manage new creative team-Manage budgets-Ongoing special project development for Shoppers Drug Mart for both print and digital.

Content development and Art direction for P&G Beauty's marketing program which includes the the overall look and feel of the program:-Content development for both print and digital editions of North American magazine (circ 10 million). -Produce and direct content for online videos- Develop creative briefs and present to client based upon brand input and objective of program.-Produce, attend and direct photoshoots (Internationally). Work with P&G brands to produce images that meet their brand equities.-Manage art department to produce creative that is current and fashion-forward.-Direct content and look of entire digital program.-Strategic creative consulting-Develop brand bibles and style guides.-Directed look and feel of global expansion of program-Client facing. Present to senior level clients. Presentations have contributed to the acquisition of new business.-Managed budgets

-Develop content for Quarterly Canadian magazine. Develop creative briefs and present to client based upon client marketing objectives.-Produce, attend and direct photoshoots. -Manage art department to produce creative that is on trend.-Digital content for website and newsletter and e-blasts and banner ads.-Strategic creative consulting-Develop brand bibles and style guides.-Client facing. Presentations have contributed to the acquisition of new business.-Managed budgets

-Quarterly North American magazine. Develop creative briefs and present to client based upon brand input and objective of program.-Produce, attend and direct photoshoots across North America -Manage art department to produce creative that is on trend-Development of website-Strategic creative consulting-Develop brand bibles and styelguides.-Client facing. Presentations have contributed to the acquisition of new business.-Managed budgets