Daniel Mackinnon

Daniel Mackinnon Email and Phone Number

Creative Director @ INDOCHINO
vancouver, british columbia, canada
Daniel Mackinnon's Location
Canada, Canada
Daniel Mackinnon's Contact Details

Daniel Mackinnon personal email

n/a

Daniel Mackinnon phone numbers

About Daniel Mackinnon

A senior creative director with experience in cross-platform content development.Working closely with large North American clients to develop award-winning content. A resourceful and a highly motivated team player who is focused on building strong brands and engaging relationships through innovative creative. Specialties: Creative direction, photoshoot producing and directing (international), design, celebrity wrangling, online and digital development, branded content, video production and direction, client presentations, team building and management, budget management, brand development, page design

Daniel Mackinnon's Current Company Details
INDOCHINO

Indochino

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Creative Director
vancouver, british columbia, canada
Website:
indochino.com
Employees:
329
Daniel Mackinnon Work Experience Details
  • Indochino
    Creative Director
    Indochino Jun 2021 - Present
    * As a part of the company’s leadership team, establish, define and own the expression of the brand via look, feel, and tone.* Partner with the business to develop annual and seasonal retail strategies and plans based on an understanding of the banner brand, retail environment, merchandising, and e-commerce priorities.* Play an integral role in serving the target consumer through a retail journey that is relevant to, and informed by the current marketplace and consumer trends.* Lead the creative development of marketing collateral, which includes concept development, management of designers, and execution of the final product* Develop and lead multi channels seasonal campaigns.* Ensures adherence to set budgets and ensures accurate expenditure tracking records are maintained.* Strategizes and works cross-functionally to activate initiatives that connect the in-store and digital experience to advance the Omni experience for customers, working to bring the best of both worlds together for a richer brand story.* Communicates strategies and creative direction by leading meetings and presentations.* Highly articulate in all areas of creative and production aspects.* Collaborates between internal clients and all creative resources to develop professional alliances and increase the business brand presence.* Develop an omni-channel marketing campaign for all consumer touch points: photo and video campaigns, OOH print/digital ads, e-com site (web design, and product photography* Editorial and e-commerce visuals, styling, and photo direction.* In-store visuals including special store windows and signage, brand materials, seasonal promotions
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  • Self-Employed
    Creative Director
    Self-Employed May 2017 - Jun 2021
    -Creative consulting for luxury fashion, beauty, travel and lifestyle brands-Working with clients to develop relevant marketing and content strategies-Building social and digital content calendars and assets (motion, still, animated).-Assignment and direction to creative teams (photographers, stylists, models, makeup artists).-Safeguarding brand standards and making sure assets are delivered on time and on budget.-Travel writing, video and photo production for online outlets-Media and PR consultation for a variety of international travel destinations.
  • Hudson'S Bay Company
    Senior Art Director
    Hudson'S Bay Company Jun 2019 - Sep 2020
    Toronto, Canada Area
    -Lead the development of creative ideas and content for key categories and always on channels, including; concept development, presentation and production-Develop strategically relevant creative solutions based on the information gathered from all documents including the creative brief and integrated team members-Ensured all work laddered up to brand strategy and style guides-Lead a team through multiple campaigns in a fast paced environment-Collaborated with production and merchandising teams -Partnered with writers and designers to develop integrated creative solutions to creative briefs-Regularly attended briefs, group meetings, production meetings, and presentations -Presented work thoughtfully to internal partners and project owners-Oversaw partners/vendors/freelancers assigned to projects-Produced work that drove the brand forward-Managed teams of Art Directors and Designers within a matrixed organization-Resourcefully worked with different budgets and in partnership with production, came forward with ideas, solutions and suggestions-Directed and produced various campaign photoshoots-Developed multiple cornerstone seasonal campaigns across fashion, beauty and home business pillars
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  • Contempo Media - S/ Magazine - Sharp Magazine
    Acting Art Director
    Contempo Media - S/ Magazine - Sharp Magazine Jan 2019 - Jun 2019
    Toronto, Canada Area
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  • House & Home Media
    Design Director
    House & Home Media Apr 2018 - Dec 2018
    Toronto, Canada Area
    • Act as brand guardian across all touch points including Canadian, U.S. and French print editions of the magazine. Ensure brand consistency with digital and mobile editions, website, shopping site, weekly newsletters and Special Interest Publications.• Develop, design, present and finalize cover design options to publisher and editor-in-chief.• Collaborate with editors to develop editorial content and visual packaging.• Consult on brand extensions ie: merchandise packaging, event invitations, 
custom content etc.• Manage a print and digital art team of six.• Pitch, produce and deliver cross-departmental projects.• Create external advertorial print and digital projects for clients.
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  • St. Joseph Communications, Media Group
    Creative Director- Glow Magazine
    St. Joseph Communications, Media Group Dec 2011 - Apr 2017
    Toronto
    -Working closely with the Editor-In-Chief to develop both print and digital content for the brand.-Successful launch the magazine and website along with all digital content (banner ads, newsletters, microsites).-Oversee all creative direction for the brand including several print and digital collateral projects. -Work with publicists to produce and art direct celebrity photo shoots in NYC, LA and Paris.-Increased newsstand sales by nearly 300% in less than one year.-Hire and manage new creative team-Manage budgets-Ongoing special project development for Shoppers Drug Mart for both print and digital.
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  • Totem Content
    Art Director P&G Beauty'S Rouge Program
    Totem Content 2008 - Dec 2011
    Content development and Art direction for P&G Beauty's marketing program which includes the the overall look and feel of the program:-Content development for both print and digital editions of North American magazine (circ 10 million). -Produce and direct content for online videos- Develop creative briefs and present to client based upon brand input and objective of program.-Produce, attend and direct photoshoots (Internationally). Work with P&G brands to produce images that meet their brand equities.-Manage art department to produce creative that is current and fashion-forward.-Direct content and look of entire digital program.-Strategic creative consulting-Develop brand bibles and style guides.-Directed look and feel of global expansion of program-Client facing. Present to senior level clients. Presentations have contributed to the acquisition of new business.-Managed budgets
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  • Totem Content
    Art Director
    Totem Content 2006 - 2008
    -Develop content for Quarterly Canadian magazine. Develop creative briefs and present to client based upon client marketing objectives.-Produce, attend and direct photoshoots. -Manage art department to produce creative that is on trend.-Digital content for website and newsletter and e-blasts and banner ads.-Strategic creative consulting-Develop brand bibles and style guides.-Client facing. Presentations have contributed to the acquisition of new business.-Managed budgets
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  • Rogers Communications
    Deputy Art Director Chatelaine Magazine
    Rogers Communications 2003 - 2006
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  • Totem
    Art Director -Home Depot Styleideas Program (Magazine And Website)
    Totem 2001 - 2003
    -Quarterly North American magazine. Develop creative briefs and present to client based upon brand input and objective of program.-Produce, attend and direct photoshoots across North America -Manage art department to produce creative that is on trend-Development of website-Strategic creative consulting-Develop brand bibles and styelguides.-Client facing. Presentations have contributed to the acquisition of new business.-Managed budgets
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Daniel Mackinnon Skills

Creative Direction Magazines Art Direction Brand Development Editorial Photography Layout Advertising Publications Graphic Design Direct Mail Publishing Social Media Indesign Creative Writing Content Strategy Creative Strategy Adobe Creative Suite Blogging Fashion Storytelling Marketing Copywriting Page Layout Digital Media Photoshop Lifestyle Web Design Web Content Direct Marketing Typography Illustrator Image Manipulation Social Media Marketing Web Content Writing Team Building Budget Management Creative Development Content Creation Video Web Content Creation Client Relations Client Services Travel Writing Video Production Beauty Industry Fashion Photography Beauty Photography Social Media Blogging

Daniel Mackinnon Education Details

Frequently Asked Questions about Daniel Mackinnon

What company does Daniel Mackinnon work for?

Daniel Mackinnon works for Indochino

What is Daniel Mackinnon's role at the current company?

Daniel Mackinnon's current role is Creative Director.

What is Daniel Mackinnon's email address?

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What is Daniel Mackinnon's direct phone number?

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What schools did Daniel Mackinnon attend?

Daniel Mackinnon attended Holland College.

What skills is Daniel Mackinnon known for?

Daniel Mackinnon has skills like Creative Direction, Magazines, Art Direction, Brand Development, Editorial, Photography, Layout, Advertising, Publications, Graphic Design, Direct Mail, Publishing.

Who are Daniel Mackinnon's colleagues?

Daniel Mackinnon's colleagues are Maka Bangura, Vanessa Undefined, Claire Allen, Ammar Sadek Ali, Sydney Bell, Francis Holst, Tyller J..

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