Daniel Mclaren Email & Phone Number

United Kingdom

United Kingdom

INTERNATIONAL STRATEGY;- helping sports organisation negotiate international growth- experience working with multiple right holders around the world with building international audiences- global network that can help within any of the main marketsCONTENT STRATEGY- Holistic view across social and content- Helping teams best deploy resources and maximise returnPITCH CONSULTANCY- Support sales team in bringing together RFP presentations- Consultancy and expertise in decoding briefs- Content strategy and ideation to into the pitchPodcast…The accompanying podcast shines a light on creativity and innovation within the sports industry, and celebrates those pushing the boundaries. Bringing together a group of diverse voices from different areas of the industry. Listen to the podcast on: Spotify - https://open.spotify.com/show/2x1tkCfJm3oA541gp9nv3j Apple - https://podcasts.apple.com/us/podcast/running-on-coffee-creativity-in-sport/id1752445650

Helping advise the very talented leadership team of Mide and Tomi as they grow the company from startup to industry innovator. Investors include Aston Villa and England player Tyrone Mings.

England, United Kingdom

Moved up from Client Director to leading the agency in the European (and middle east) regions. Increased revenue and headcount over 18 month period, including hitting the first $1m quarter in 2024. A key part in growing the overall business from a $5m overall billing in '23, to hitting that already in '24.Brought in new clients including FC Bayern, WSC Sports, La Liga, Man Utd and more. Led RFP process for the region, rninging in talent from across the agency and externally for main pitches.

United Kingdom

- Worked on increasing client base outside of France from 6 to over 20. - Revenue growth from around $1.5m in '20 to $5m in '23- Key part of senior management team alongside CMO, Sales Director and CEO.CAMPAIGNS- Created campaign that saw Everton FC become first club to livestream on TikTok in the WORLD! Produced in Colombia with studio event, brought in James Rodriguez for live interview post-match.- Photoshoot in Brazil as part of Liverpool FC x Roberto Firmino collab kids kit launch

Henley-On-Thames

Worked across accounts and headed up the social media strategy and execution for Henley Royal Regatta, delivering record live stream viewership on YouTube and repositioned the brand on social media. Helped move agency towards esports and ran own podcast, led website redesign and pushed forward inbound marketing efforts. Hosted and edited the companies 'Something Quite New' podcast, and worked on the event set up to celebrate the company's 20th birthday.In 2019, led Henley Royal Regatta social media output wirth record breaking results;- YouTube over 1m views for first time (watch time of 12.7m minutes)- Livestream views up 61% from previous year- Sold in an influencer led video series during HRR with rower/YouTuber Cameron Buchan

Greater London, England, United Kingdom

Brought in to aid the team on social media strategy within campaigns. Main concentration was on Zurich Insurance golf sponsorship, working closely with the account management and creative teams. Also provided input into new business pitches.

Bourne, Lincs / London

Started as The UK Sports Network then became Digital Sport. It was a blog developed upon seeing the rise of social media within the sports industry, and became frustrated that no information was available. It quickly went from being just online, to hosting regular meetups for people interested in the industry. These ran across London, Manchester, Leeds and Glasgow up until 2018.In 2015 the opportunity to team up with Snack Media came about and UKSN changed to Digital Sport, with Snack taking on much of the content creation. In 2017 the relationship became financial and I became full-time CEO. Learned many lessons in my short time there - both what to do and what not to do in business. Highlights included running regular monthly events, getting over 130k downloads on the popular Digital Sport podcast and securing the investment to even make the venture possible.

Stamford, Lincolnshire

Founded an early mover by becoming a YouTube specialist before it was popular to do so. Worked with some great clients on projects including;Universal Music Group - produced Classic Motown video seriesContinental Tyres UK - media launch for FA WSL campaignFremantle Media - marketing & social media strategies / helped launch The Football Republic channel for the company as they explored fan YouTube channels.The FA - aided YouTube channel management for FA WSL

London, England, United Kingdom

Provided YouTube consultancy and channel management expertise to the Flare team at AMV BBDO. Working on successful campaigns involving Pepsi Max, Mercedes Benz, Whiskas and FedEx.

London, United Kingdom

Primarily worked with the International Cricket Council on delivery of the ICC Champions Trophy. Included the creation of a YouTube specific show, launching of new Twitter account (@ICClive) and content strategy for the event duration and beyond.The other focus was to work with the great team at Pulse on producing new Twitter products focussed on fan engagement. That concentration on product development meant that the requirements of my role changed to more of technical project director, thus we took the decision to allow them to bring in the right skills and for me to focus elsewhere. Clients include Board of Control for Cricket in India (BCCI.tv, Indian Premier League, Champions League Twenty20), International Cricket Council, United States Tennis Association, The ATP, ESPN, BBC, Times of India, Sky Sports, Fox Sports Australia, Telegraph Media Group.

London, United Kingdom

After leaving WAS, I was lucky to work a short term contract with a newly formed Copa90 - then only 6 months old - to help form their social media strategy and general marketing. Helped to hire a new social media team, implement a new strategy and enjoyed seeing the business continue to grow. In 2019 named one of the most innovative companies in the world within sports by Forbes.

London, United Kingdom

WAS is a new kind of agency that combines an innate understanding of social media with digital, PR, and marketing skills. I was brought in to a team which doubled in size during my time there as our work across the brand categories and main adidas digital team was seen as a great success. Responsibilities for campaign development/execution and overall category strategy (primarily tennis, rugby and football) within social media.Projects included; MLS/adidas launch of Smart Soccer in New York, running @adidastennis account, tennis campaign with Andy Murray in London, launch of adidas football on Tumblr for Euro 2012, launch of adidas rugby on Facebook... and many more.Decided to leave at the end of 2012 to take on new challenges after almost 3 years of working with adidas. Went freelance to broaden my horizons and gain more experience.

London

1st Social Media Manager hire for adidas in the UK (seconded from Carat). Created business case for and launched @adidasUK in 2011 alongside London 2012 'name the ball' competition. Worked on UK activation for adidas is 'All In' 2011 (global brand re-positioning) - short-listed for Global M&M awards in 'Best global launch' and 'Best global communications strategy'2011 Sports Brand of the Year (Sports Industry Awards). Left post to take up position at We Are Social to work on global adidas account.

Reading, United Kingdom

Sports Event Management, Sponsorship Sales and Business Networking company based in Reading, Berkshire. Took on short and long term projects mainly based around sport sponsorship sales. Projects included;- Barking Abbey Basketball Academy - Sponsorship Sales- Tour Player's Experience - Sponsorship Sales- Reading Rockets Basketball Club - Commercial ConsultancyApr 2009 - March 2010. Business Scene - Regional Leader (Berkshire & Oxfordshire)

Cardiff, United Kingdom

Managed all major sponsorship accounts at the club including SWALEC, Really Welsh Group, Welsh Assembly Government, Cardiff Council and protectagroup. Developed new sponsorship concepts including 'Competition Supporters' to take over from match sponsorship and since sold out for 2009 season, worked with Canterbury of New Zealand on the 2009 playing/training kits and was club liaison with ECB and Essentially Group partners on international fixtures.

Reading, United Kingdom

My primary role was to design and sell the exhibition places at the annual conference for 90 + exhibitors and sell sponsorship of the event, venue book and run regional seminars and work with the team on the main conference, gala dinner and evening entertainment.As part of the sponsorship sales for the annual conference, I initiated changes in the sponsorship packages sold that lead to a substantial increase in the number of sponsors and revenue generated.Left position to take on new role at Glamorgan County Cricket Club

Bath, United Kingdom

Lead Event Manager on the World Snooker contract for the 2006/07 season that included all four majors (World Champs, Masters, UK Champs and Grand Prix). Arranged all logistical aspect of the event, apart from the players including; TV liaison with BBC/Eurosport, set and venue branding, courtesy cars, hotels, ticketing, venue liaison, sponsor management, health & safety and marketing.Finished in position when World Snooker events contract went back in-house at the end of the 2006/07 season.

Hastings, United Kingdom

First role in event management after working on squash and badminton events as a volunteer.Part of team that organised and managed the Grand Prix series around the UK and the National Championships in Sheffield. Here I first became interested in sponsorship and licensed out the merchandise operation to a third party.Left to become Events Manager at Paragon Event Management