Daniel Cady Email & Phone Number

Whittier, Ca, Us

Los Angeles, California, United States

Growth requires guidance. I navigate chaos and complexity to build clarity and inspire action. As a creative partner and brand strategist in Los Angeles, I have brought that expertise to giants like Netflix, Disney, Barbie, and HotWheels. Here are some of my successes:•Leading Innovation: Orchestrated integrated packaging innovation for a craft distillery, creating unique, scarce, and collectible spirits for a hyper-competitive market.•Crafting Experience: Designed on-premise strategy and website to embody the brand's essence for a popular new restaurant in Los Angeles.•Navigating Growth: Built trade marketing strategy, outreach, negotiation, and activation design for emerging CPG brands aiming to disrupt categories and expand into national chain accounts.•Creating Impact: Oversaw media planning and content development from inception to rollout, ensuring cohesive and effective brand messaging.

Greater Los Angeles Area

Recruited into the startup CPG company to brand and launch a "better-for-you" alternative to junk food into an incredibly crowded puffed snack category — leading the creation of all consumer and B2B touchpoints.

Abu Dhabi, United Arab Emirates

Referred to a leadership role within Abu Dhabi's national airline applying the brand's ambitious vision of reimagining travel from end to end and transforming customer touchpoints into best-in-class guest experiences. Reporting to executive leadership to drive brand innovation across the organization - from advertising, airport services, corporate communications & sponsorships to digital marketing, guest experience, and onboard entertainment. Launching web and mobile experiences, innovative VR strategies, and new livery & team uniform designs.

Rome Area, Italy

▸ Tapped by Etihad Airways leadership to build an in-house team within its Italian partner airline, standardizing, centralizing, and revitalizing marketing, branding, and design across its newly-acquired portfolio of flagship airlines — Alitalia in Rome, AirBerlin in Berlin, and Air Serbia in Belgrade.▸ Rebuilt and reorganized the local marketing team into a high-performing shared resource within 10 months of inception — successfully reframing branding strategies and standards across the board.▸ Led major brand initiatives and projects - driving global agency relationships with Leo Burnett and M&C Saatchi to deliver new integrated marketing strategies — supporting new livery, brand identity system, and Made of Italy campaign throughout 2016.

Abu Dhabi, United Arab Emirates

▸ In the spirit of adventure, relocated to the Middle East and joined the Abu Dhabi-based marketing agency as its creative leader — introducing streamlined workflows, building a multinational team, training up its capabilities & skillsets, and scaling the organization into a thriving full-service creative machine.▸ End-to-end lead for creative and delivery — growing the operation from 5 local members to 15 cross-functional personnel in three countries, managing client & partner relationships, leading all pitches, and successfully steering the company into and through rapid growth.▸ Played a key role in unlocking a strategic cost advantage in an ultra-competitive marketplace — securing & building long-term relationships with a range of industry clients, including government agencies, hospitality & tourism companies, and the UAE’s Royal Family.

Culver City, California

▸ Recruited into the progressive, celebrity-focused digital agency in a creative leadership role to help build a first-of-its-kind digital product platform/hub for celebrities to centrally aggregate and manage their personas across the Internet during a pivotal evolutionary period for social media and mobile.▸ Key player in developing unique, packaged, and scalable branded solutions — interfacing directly with celebrities like Lauren Holly, Greg Grunberg, David Alan Grier, Aisha Tyler, and Chuck Liddell to coach them on digital marketing, content strategy, and online reputation management.▸ Helped cultivate a creative environment for driving innovation and product development — contributing significantly to the information architecture, user experience, and interface design to transform complex functionality into effective, easily managed, and replicable solutions.

El Segundo, Ca

▸ Joined the global toy giant to reimagine the digital vision for the Hotwheels brand — transforming its primary online touchpoint from a passive experience into a digital destination reflecting the brand’s core values of play, fun, and excitement, catapulting the site into the #2 space on the Web for kids. ▸ Drove extensive cross-functional collaboration between internal/external Hotwheels.com and Matchbox.com stakeholders — receiving a masterclass in navigating a complex corporate structure to sell-in plans, obtain approvals, and guide robust executions from ideation through completion.▸ Significantly rearchitected the overall experience, enhancing play patterns, storytelling, UX, game design, and call to action with sound best practices — dramatically improving engagement, content stickiness, click-through, and time-on-site, driving impressions from 30k to 1M / month globally.

▸ Recruited into the market-leading consumer electronics manufacturer to help establish its first-ever, in-house interactive and audio/visual department — quickly growing in responsibility and developing an advanced creative acumen for incentive-based consumer engagement programs.▸ Led the creation of numerous interactive solutions for the retail and B2B spheres — leveraging digital product & sales tools along with loyalty rewards to showcase features & innovations, drive awareness in the marketplace, and incentivize product purchase.

A.A., Graphic Design

Bachelor Of Arts, Interdisciplinary Studies