Daniel Cady work email
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Wanna build the best BRAND IN THE WORLD? Here's how: TELL STORIES THAT MATTER TO PEOPLE WHO CARE. Then whisper, shout, sing - but for heaven's sake, tell those stories repeatedly! Stories with heart, with guts, with soul. That's where the rebellion lies, in the tales that make hearts race and minds wander. That's how you build a THOUGHTULLY REBELIOUS BRAND. There's a shift happening; I see it, I feel it - it's all around us. Too many of us sing for supper instead of singing from our hearts. The technium is pushing us to be more human, but we measure our success in "likes", "clicks", and "follows". We use metrics like these to promote the impact of our work, but we overlook the most essential quality to measure: connection. As a creative, I must enrich the lives of others through connection! We can change the world by building for the better and tackling significant challenges. Business doesn't have to be purely transactional. Instead, we can create the "things" that connect people and serve communities. Over the past 20 years, I've worked with some big names like Netflix, Mattel, and Disney, as well as from the ground-up organizations like PeaTos and Outstanding Foods. Whenever I think about these businesses' challenges, I'm reminded that the only way forward is to touch people and tell stories that matter. CONNECT. It's time to change how we think about showing up. If you're ready to get started, we can talk. Let's make some noise together.contact@danielpcady.com
Danielpcady.Com
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Brand Strategist And Creative DesignerDanielpcady.ComWhittier, Ca, Us
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Brand Strategist & Creative DesignerDanielpcady.Com Nov 2021 - PresentLos Angeles, California, United StatesGrowth requires guidance. I navigate chaos and complexity to build clarity and inspire action. As a creative partner and brand strategist in Los Angeles, I have brought that expertise to giants like Netflix, Disney, Barbie, and HotWheels. Here are some of my successes:•Leading Innovation: Orchestrated integrated packaging innovation for a craft distillery, creating unique, scarce, and collectible spirits for a hyper-competitive market.•Crafting Experience: Designed on-premise strategy and website to embody the brand's essence for a popular new restaurant in Los Angeles.•Navigating Growth: Built trade marketing strategy, outreach, negotiation, and activation design for emerging CPG brands aiming to disrupt categories and expand into national chain accounts.•Creating Impact: Oversaw media planning and content development from inception to rollout, ensuring cohesive and effective brand messaging.
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Creative DirectorPeatos Oct 2017 - Jan 2022Greater Los Angeles AreaRecruited into the startup CPG company to brand and launch a "better-for-you" alternative to junk food into an incredibly crowded puffed snack category — leading the creation of all consumer and B2B touchpoints. -
Art DirectorEtihad Airways Sep 2013 - Apr 2017Abu Dhabi, United Arab EmiratesReferred to a leadership role within Abu Dhabi's national airline applying the brand's ambitious vision of reimagining travel from end to end and transforming customer touchpoints into best-in-class guest experiences. Reporting to executive leadership to drive brand innovation across the organization - from advertising, airport services, corporate communications & sponsorships to digital marketing, guest experience, and onboard entertainment. Launching web and mobile experiences, innovative VR strategies, and new livery & team uniform designs. -
Art DirectorAlitalia Jan 2016 - Jan 2017Rome Area, Italy▸ Tapped by Etihad Airways leadership to build an in-house team within its Italian partner airline, standardizing, centralizing, and revitalizing marketing, branding, and design across its newly-acquired portfolio of flagship airlines — Alitalia in Rome, AirBerlin in Berlin, and Air Serbia in Belgrade.▸ Rebuilt and reorganized the local marketing team into a high-performing shared resource within 10 months of inception — successfully reframing branding strategies and standards across the board.▸ Led major brand initiatives and projects - driving global agency relationships with Leo Burnett and M&C Saatchi to deliver new integrated marketing strategies — supporting new livery, brand identity system, and Made of Italy campaign throughout 2016. -
Creative DirectorDreamscreative Abu Dhabi Mar 2010 - Jul 2013Abu Dhabi, United Arab Emirates▸ In the spirit of adventure, relocated to the Middle East and joined the Abu Dhabi-based marketing agency as its creative leader — introducing streamlined workflows, building a multinational team, training up its capabilities & skillsets, and scaling the organization into a thriving full-service creative machine.▸ End-to-end lead for creative and delivery — growing the operation from 5 local members to 15 cross-functional personnel in three countries, managing client & partner relationships, leading all pitches, and successfully steering the company into and through rapid growth.▸ Played a key role in unlocking a strategic cost advantage in an ultra-competitive marketplace — securing & building long-term relationships with a range of industry clients, including government agencies, hospitality & tourism companies, and the UAE’s Royal Family. -
Senior Digital DesignerBooeep Dec 2007 - Jul 2009Culver City, California▸ Recruited into the progressive, celebrity-focused digital agency in a creative leadership role to help build a first-of-its-kind digital product platform/hub for celebrities to centrally aggregate and manage their personas across the Internet during a pivotal evolutionary period for social media and mobile.▸ Key player in developing unique, packaged, and scalable branded solutions — interfacing directly with celebrities like Lauren Holly, Greg Grunberg, David Alan Grier, Aisha Tyler, and Chuck Liddell to coach them on digital marketing, content strategy, and online reputation management.▸ Helped cultivate a creative environment for driving innovation and product development — contributing significantly to the information architecture, user experience, and interface design to transform complex functionality into effective, easily managed, and replicable solutions. -
Senior Digital DesignerMattel, Inc. Aug 2002 - Dec 2007El Segundo, Ca▸ Joined the global toy giant to reimagine the digital vision for the Hotwheels brand — transforming its primary online touchpoint from a passive experience into a digital destination reflecting the brand’s core values of play, fun, and excitement, catapulting the site into the #2 space on the Web for kids. ▸ Drove extensive cross-functional collaboration between internal/external Hotwheels.com and Matchbox.com stakeholders — receiving a masterclass in navigating a complex corporate structure to sell-in plans, obtain approvals, and guide robust executions from ideation through completion.▸ Significantly rearchitected the overall experience, enhancing play patterns, storytelling, UX, game design, and call to action with sound best practices — dramatically improving engagement, content stickiness, click-through, and time-on-site, driving impressions from 30k to 1M / month globally. -
Senior Digital DesignerBelkin Components Sep 1999 - Jun 2001▸ Recruited into the market-leading consumer electronics manufacturer to help establish its first-ever, in-house interactive and audio/visual department — quickly growing in responsibility and developing an advanced creative acumen for incentive-based consumer engagement programs.▸ Led the creation of numerous interactive solutions for the retail and B2B spheres — leveraging digital product & sales tools along with loyalty rewards to showcase features & innovations, drive awareness in the marketplace, and incentivize product purchase.
Daniel Cady Skills
Daniel Cady Education Details
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Interdisciplinary Studies
Frequently Asked Questions about Daniel Cady
What company does Daniel Cady work for?
Daniel Cady works for Danielpcady.com
What is Daniel Cady's role at the current company?
Daniel Cady's current role is Brand Strategist and Creative Designer.
What is Daniel Cady's email address?
Daniel Cady's email address is ca****@****hoo.com
What schools did Daniel Cady attend?
Daniel Cady attended Fidm, National University.
What are some of Daniel Cady's interests?
Daniel Cady has interest in Design, Krav Maga And Martial Arts In General, Art, Music, Culture And Travel.
What skills is Daniel Cady known for?
Daniel Cady has skills like Brand Development, Art Direction, User Experience, Creative Direction, Web Design, Concept Development, Graphic Design, Logo Design, Typography, Creative Strategy, Flash, Branding And Identity.
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Daniel Cady
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Daniel Cady
Frisco, Tx5hotmail.com, solismammo.com, sutherlandglobal.com, mednax.com, cielotalent.com18 +158530XXXXX
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