Daniel C. Email & Phone Number

Austin, TX, US

Austin, Texas, United States

Austin, Texas Area

• Designed and maintained 10 sales and marketing analytics Power BI dashboards, enabling global teams to hone in on key customer segments, enhancing business awareness, and reducing inbound requests
• Transformed end-user requirements into strategic projects that empowered data-driven marketing and precise targeting
• Collaborated with leadership team to develop executive dashboards to monitor business impact on revenue, margin, and all aspects of marketing pipeline within the $10 billion business unit
• Oversaw team of offshore analysts who maintained data processes and assisted with recurring tactical requests
• Overhauled industry categorization methodology for more than 5,000 accounts, enhancing the dataset adopted by Marketing, Sales Operations, and Finance teams

Austin, Texas Area

• Revolutionized reporting by transitioning Excel reports to Tableau, and later, into Power BI dashboards
• Built OEM Marketing’s contact database, integrating diverse data sources to consolidate CRM & account data, facilitating insight into marketable customers & acquisition targets
• Trained marketing & sales teams to navigate dashboards to encourage data-driven decision making

Austin, Texas Area

• Analyzed massive sales and marketing datasets using advanced Excel functions and SQL queries
• Addressed and rectified data quality issues, ensuring the integrity of reports and databases

Austin, Texas, United States

• Identified critical reporting gaps and delivered tailored solutions to facilitate improvements in data-driven decision-making and strategic insights
• Designed and implemented advanced Power BI dashboards integrating multiple data sources (FTP Excel files, Snowflake databases), with comprehensive analytics to directly support key business objectives, optimizing.

Austin, Texas Area

• Pioneered the automation of data processes, consisting of ETL tools, MySQL databases, and advanced Excel workbooks, which significantly improved strategic decision-making and operational efficiency
• Managed a team of 2 remote developers and a 3-person editorial staff, focusing on website design and content strategies that resulted in notable revenue and audience growth
• Implemented advanced programmatic monetization strategies across multiple platforms, increasing monthly revenue by $60K through targeted ad optimizations and diversification of the ad stack
• Led comprehensive digital monetization efforts by leveraging innovative social media marketing and cross-platform strategies, quadrupling Facebook revenue and boosting website traffic to over 3 million monthly visits

Austin, Texas Area

• Joined PCMi as the first full time employee and played a vital role in facilitating incredible revenue growth with the company ranking among the inc500 fastest growing companies multiple years. Managed a small team of.
• Constructed a full data pipeline and reporting suite comprised of ETL tools, MySQL databases, API connections, and advanced Excel workbooks, with end users including operational teams, accounting, executives, and.
• Managed 3 AdOps & Analytics professionals, prioritizing each team member’s strengths to benefit overall success
• Trafficked, optimized, and monitored direct display and video campaigns for over 20 advertisers, ensuring the fulfillment of KPIs and campaign commitments, and generating up to $9M in annual revenue
• Oversaw SEM campaigns (keyword, display, native, CPC) with annual budgets exceeding $4M, optimizing CPV and performance through extensive A/B testing and collaboration with the Website Development team
• Led the transition from OpenX to Google DFP with multiple live campaigns, transitioning hundreds of creatives

Austin, Texas Area

• Managed dormitory offices during night hours
• Ensured safety to hundreds of residents
• Maintained security of confidential information and computer networks
• Monitored and administered electronic and physical access to information systems