Daniel C. Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Austin, Texas Area

• Designed and maintained 10 sales and marketing analytics Power BI dashboards, enabling global teams to hone in on key customer segments, enhancing business awareness, and reducing inbound requests • Transformed end-user requirements into strategic projects that empowered data-driven marketing and precise targeting• Collaborated with leadership team to develop executive dashboards to monitor business impact on revenue, margin, and all aspects of marketing pipeline within the $10 billion business unit• Oversaw team of offshore analysts who maintained data processes and assisted with recurring tactical requests• Overhauled industry categorization methodology for more than 5,000 accounts, enhancing the dataset adopted by Marketing, Sales Operations, and Finance teams

Austin, Texas Area

• Revolutionized reporting by transitioning Excel reports to Tableau, and later, into Power BI dashboards• Built OEM Marketing’s contact database, integrating diverse data sources to consolidate CRM & account data, facilitating insight into marketable customers & acquisition targets• Trained marketing & sales teams to navigate dashboards to encourage data-driven decision making

Austin, Texas Area

• Analyzed massive sales and marketing datasets using advanced Excel functions and SQL queries• Addressed and rectified data quality issues, ensuring the integrity of reports and databases

Austin, Texas, United States

• Identified critical reporting gaps and delivered tailored solutions to facilitate improvements in data-driven decision-making and strategic insights• Designed and implemented advanced Power BI dashboards integrating multiple data sources (FTP Excel files, Snowflake databases), with comprehensive analytics to directly support key business objectives, optimizing operational efficiency and enhancing revenue growth

Austin, Texas Area

• Pioneered the automation of data processes, consisting of ETL tools, MySQL databases, and advanced Excel workbooks, which significantly improved strategic decision-making and operational efficiency• Managed a team of 2 remote developers and a 3-person editorial staff, focusing on website design and content strategies that resulted in notable revenue and audience growth• Implemented advanced programmatic monetization strategies across multiple platforms, increasing monthly revenue by $60K through targeted ad optimizations and diversification of the ad stack• Led comprehensive digital monetization efforts by leveraging innovative social media marketing and cross-platform strategies, quadrupling Facebook revenue and boosting website traffic to over 3 million monthly visits

Austin, Texas Area

Joined PCMi as the first full time employee and played a vital role in facilitating incredible revenue growth with the company ranking among the inc500 fastest growing companies multiple years. Managed a small team of data analyst & advertising operations professionals responsible for the majority of PCMi's AR & AP and liaised with executives, investors, internal departments, as well as numerous third parties.• Constructed a full data pipeline and reporting suite comprised of ETL tools, MySQL databases, API connections, and advanced Excel workbooks, with end users including operational teams, accounting, executives, and investors• Managed 3 AdOps & Analytics professionals, prioritizing each team member’s strengths to benefit overall success• Trafficked, optimized, and monitored direct display and video campaigns for over 20 advertisers, ensuring the fulfillment of KPIs and campaign commitments, and generating up to $9M in annual revenue• Oversaw SEM campaigns (keyword, display, native, CPC) with annual budgets exceeding $4M, optimizing CPV and performance through extensive A/B testing and collaboration with the Website Development team• Led the transition from OpenX to Google DFP with multiple live campaigns, transitioning hundreds of creatives

Austin, Texas Area

• Managed dormitory offices during night hours• Ensured safety to hundreds of residents• Maintained security of confidential information and computer networks• Monitored and administered electronic and physical access to information systems