Daniel Pérez
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Daniel Pérez Email & Phone Number

Marketing Operations Director at Anthology Inc
Location: Bogota, D.C., Colombia 10 work roles 1 school
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Current company
Role
Marketing Operations Director
Location
Bogota, D.C., Colombia
Company size

Who is Daniel Pérez? Overview

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Quick answer

Daniel Pérez is listed as Marketing Operations Director at Anthology Inc, a company with 4850 employees, based in Bogota, D.C., Colombia. AeroLeads shows a matched LinkedIn profile for Daniel Pérez.

Daniel Pérez previously worked as Director, Demand Operations at Anthology Inc and Marketing Automation & Technology Manager at Blackboard. Daniel Pérez holds Bachelor'S Degree, Graphic Design from Corporación Universitaria Taller 5.

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Email format at Anthology Inc

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Anthology Inc

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Profile bio

About Daniel Pérez

Certified marketing automation professional with over 14 years of experience in the marketing landscape working for B2B, Fortune 500 companies from telecom to SaaS industries. Areas of expertise include:• Marketing campaigns production (inbound/outbound campaign orchestration, execution, and reporting).• Data-driven decision making.• Marketing Automation (Platform administration, Data management, Lead scoring, Progressive profiling, Persona profile, Email deliverability, Campaign & Event management, ABM, CRM & MarTech Integration).• Marketing technology (MarTech).• Marketing operations (Lead management, Demand waterfall).Marketing technology expertise includes Oracle Eloqua, Marketo, Hubspot, PathFactory (Content Marketing Platform), Drift Email, Google Analytics, Salesforce, Microsoft Dynamics CRM.

Current workplace

Daniel Pérez's current company

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Anthology Inc
Anthology Inc
Marketing Operations Director
Bogotá, Bogota, CO
Employees
4850
AeroLeads page
10 roles

Daniel Pérez work experience

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Marketing Operations Director

Bogotá, Bogota, CO

Director, Demand Operations

Current

Bogota, D.C., Capital District, Colombia

Oct 2022 - Present

Marketing Automation & Technology Manager

Bogota, D.C., Capital District, Colombia

Feb 2021 - Nov 2022

Marketing Technology Analyst

Bogota, D.C., Capital District, Colombia

May 2020 - Feb 2021

Global Marketing Campaigns Production Specialist

Bogotá D.C. Area, Colombia

Jun 2019 - May 2020

Marketing Automation Specialist, Sales & Marketing Operations

Bogotá D.C. Area, Colombia

  • Focused on the ongoing enablement and enhancement of the current MAP (Marketing Automation Platform), like platform implementations, configurations and customizations. Collaborate with Marketing Ops Manager, Program.
  • Ensuring inbound and outbound Marketo data is consistent across multiple platforms (CRM, Webinar Solution Providers, Video Streaming Solution Providers, Marketing Data Providers).
  • Establishing control over Marketo platform structure (fields, objects, data loads, naming conventions, data cleansing workflows, integrations) for proper marketing campaigns deployment.
  • Setup Marketo integrations with multiple platforms and ensuring connectors and custom integrations are properly setup and running as desired.
  • Monitoring high quality performance on Marketo platform.
  • Identify, define, report and manage platform reprocessing.
Aug 2018 - May 2019

Marketing Automation Specialist - Caribbean & Latin-America

Bogotá, Colombia

Create, execute and manage automated marketing campaigns in alignment with the company strategy.Key Responsibilities* Responsible for creating and managing engaging email marketing campaigns, coordinating day-to-day outbound email activities.* Defining audience segments for campaign executions.* Set up of nurturing campaigns in order to accelerate sales.

Dec 2015 - Aug 2018

Global Marketing Campaigns Project Leader

Colombia

Responsible for the management of projects that involved design and development of creative materials for marketing teams across the globe.

Jun 2015 - Dec 2015

In-House Project Leader, Uc & Ce Enterprise Programs - Northamerica & Latam

Colombia

Team leader responsible for the provision of creative materials to the marketing team with focus on the Unified Communications (UC) and Customer Experience (CE) portfolios. Coordinating the development and activation of regional campaigns by working closely with campaign managers, global marketing teams, IT teams, ad agencies and in-house designers and.

Mar 2011 - May 2015

In-House Graphic Designer - Latam

Colombia

Graphic / Web designer for field and channel marketing organisations in & Brazil & rest of Latin-America.

Sep 2007 - Feb 2011
Team & coworkers

Colleagues at Anthology Inc

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1 education record

Daniel Pérez education

FAQ

Frequently asked questions about Daniel Pérez

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What company does Daniel Pérez work for?

Daniel Pérez works for Anthology Inc.

What is Daniel Pérez's role at Anthology Inc?

Daniel Pérez is listed as Marketing Operations Director at Anthology Inc.

Where is Daniel Pérez based?

Daniel Pérez is based in Bogota, D.C., Colombia while working with Anthology Inc.

What companies has Daniel Pérez worked for?

Daniel Pérez has worked for Anthology Inc, Blackboard, Bizagi, Anixter, and Avaya.

Who are Daniel Pérez's colleagues at Anthology Inc?

Daniel Pérez's colleagues at Anthology Inc include Holly Sanders, Ryan Morris, Shrm-Cp, G Harshita Rao, Sasikala Thoomati, and Roman Paveska.

How can I contact Daniel Pérez?

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What schools did Daniel Pérez attend?

Daniel Pérez holds Bachelor'S Degree, Graphic Design from Corporación Universitaria Taller 5.

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