Daniel Pérez Email & Phone Number

Bogotá, Bogota, Co

Bogota, D.C., Capital District, Colombia

Bogota,D.C., Capital District, Colombia

Bogota,D.C., Capital District, Colombia

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

Focused on the ongoing enablement and enhancement of the current MAP (Marketing Automation Platform), like platform implementations, configurations and customizations. Collaborate with Marketing Ops Manager, Program Managers, Data Analysts and other Marketing Automation Specialists from the Global Marketing Team in the program/campaign execution and lead delivery process to sales.Key Responsibilities• Ensuring inbound and outbound Marketo data is consistent across multiple platforms (CRM, Webinar Solution Providers, Video Streaming Solution Providers, Marketing Data Providers).• Establishing control over Marketo platform structure (fields, objects, data loads, naming conventions, data cleansing workflows, integrations) for proper marketing campaigns deployment.• Setup Marketo integrations with multiple platforms and ensuring connectors and custom integrations are properly setup and running as desired.• Monitoring high quality performance on Marketo platform.• Identify, define, report and manage platform reprocessing.• Design highly customizable solutions for the platform, avoiding to the best extend coded solutions.Tools:Marketing Automation Platform: MarketoCRM: Microsoft DynamicsProject Management: JIRA

Bogotá, Colombia

Create, execute and manage automated marketing campaigns in alignment with the company strategy.Key Responsibilities* Responsible for creating and managing engaging email marketing campaigns, coordinating day-to-day outbound email activities.* Defining audience segments for campaign executions.* Set up of nurturing campaigns in order to accelerate sales cycle.* Providing reports and share insights based on business context by using reporting sources from the marketing automation (Hubspot) and web analytics (Google Analytics) tools.* Suggest and recommend email marketing strategy enhancements as well as lead generation through other channels like Social Media, Search Engine Optimization and Search Engine Marketing.* Create and maintain event landing pages.Achievements* Increase of conversion rates of the company website in more than 100%.* Increase of traffic coming from emails to the company website in more than 50%.* Improvement of audience interaction with email marketing (open and click rates) through accurate segmentation.* Getting full contact profile through the implementation of progressive profiling over the company website.* Implementation of branded templates to emails and landing pages for internal and external communications across Latin-america & Caribbean regions.* Centralization of the marketing automation across Latin-america & Caribbean regions.* Improvement of email delivery for certain Latin-america countries with strong ISP restrictions.Platforms / Tools expertise* Marketing Automation: Hubspot Marketing.* Web Analytics: Google Analytics.* CRM: In-house solution.* Website publishing: Adobe CQ5.* Video hosting: Wistia.* Project management: Wrike.

Colombia

Responsible for the management of projects that involved design and development of creative materials for marketing teams across the globe.

Colombia

Team leader responsible for the provision of creative materials to the marketing team with focus on the Unified Communications (UC) and Customer Experience (CE) portfolios. Coordinating the development and activation of regional campaigns by working closely with campaign managers, global marketing teams, IT teams, ad agencies and in-house designers and developers.Achievements:* Implementation of click-through form submission (using Oracle Eloqua 10).* Implementation and management of a web server (production – customer/internal facing) to host campaign pages and team management portals for the Americas region.* Migration of hosted web server pages to the marketing automation platform (using Oracle Eloqua 10).* Transition of the marketing automation platforms from Aprimo 8.4 to Oracle Eloqua 10 for Latam region.* Campaign performance reports delivery (defining KPIs, measuring conversions, visits, unique visitor, bounce rate, and other metrics) through different marketing channels (using Webtrends Analytics 10).* Improvement of mobile experience in digital marketing campaigns through responsive web design.Platforms / Tools expertise* Marketing Automation: Oracle Eloqua 10 / Aprimo 8.4.* Web Analytics: Webtrends A10 / Omniture SiteCatalyst.* CRM: Salesforce.com.* Website publishing: Oracle Web Center.* Video hosting: Vimeo for Business.* File sharing: Box.com.* Project management: Basecamp.

Colombia

Graphic / Web designer for field and channel marketing organisations in & Brazil & rest of Latin-America.